---
title: "Ganesh G. - Frontend Developer in Bengaluru | Tal"
description: "Meet Ganesh G., Frontend Engineer @ Bradken | React · Next.js · TypeScript | Performance, SEO & conversion-focused UIs based in Bengaluru. AI stack includes codex, cursor, and opencode."
image: "https://tal.club/meet/ganesh-g/share-image"
---

# Ganesh G\. on Tal

## Headline

Frontend Engineer @ Bradken \| React · Next\.js · TypeScript \| Performance, SEO & conversion\-focused UIs

## About

I'm a Frontend Engineer with 3\+ years of experience building scalable, performant web applications using React, Next\.js, and TypeScript\. My work sits at the intersection of engineering and growth — I care as much about Core Web Vitals and clean architecture as I do about conversion rates and user drop\-off\. What I've shipped: • At Bradken \(remote, Australia\), I led the frontend redesign of the corporate website and mobile app, cutting customer support inquiries by 30% through usability improvements\. I built a centralized documentation system in Confluence and Git that reduced new\-hire onboarding from 3 weeks to 1 week, and rolled out CMS integration patterns in Contentful now used by 10\+ marketers and engineers\. • At Lifesight, I led the migration of the marketing site from Webflow to Next\.js, architecting a scalable system that now powers 15\+ product pages\. The revamp drove a 50% lift in conversion rates and a 30% reduction in checkout drop\-off\. I also built programmatic SEO pipelines in Python \(SEMrush \+ PageSpeed Insights\) that grew organic traffic 40% in three months\. • At Mellow Designs, I shipped frontends for Titan, smartShift, Neytt, and Spark Diagnostics, and built a lead\-tracking system supporting 200\+ marketing campaigns monthly\. What I'm building now: I'm developing Intervia — an AI\-powered interview marketplace built on Next\.js, Supabase, Stream, and Shadcn UI, featuring real\-time video interviews and AI candidate evaluation\. Tech I work with daily: React, Next\.js, TypeScript, JavaScript \(ES6\+\), Redux, Zustand, TailwindCSS, Node\.js, REST APIs, Contentful, Git, CI/CD, Core Web Vitals tooling\. What I'm looking for: Senior Frontend Engineer roles where I can own product surfaces, shape engineering practices, and push for measurable user and business outcomes\. 📩 Reach me at: ganeshgovind11@gmail\.com 🌐 Portfolio: ganeshgovind\.in 💻 GitHub: github\.com/CodeMuscle

## Location

Bengaluru

## AI stack

codex

cursor

opencode

## Work experience

Frontend Developer at Bradken, Jun 2024 \- Present · 2 yrs 3 mos, Australia, • Contributed to the migration of Bradken Insite \(internal in\-house application\) from its legacy Azure CI/CD pipeline to the current Github Actions standardized pipeline, and resolved frontend component bugs to stabilize the new build process\. • Cut customer support inquiries by 30% by leading a user\-feedback\-driven UX refresh of the website and mobile app\. • Shipped reusable Contentful CMS components based on marketing specs, adopted across 10\+ team members and standardizing how content is published\. • Optimized Core Web Vitals using Google PageSpeed Insights and Hotjar behavioral data to guide prioritization\. • Integrated Greenhouse ATS into the careers site, improving applicant flow and tracking\. Stack: Next\.js, React, TypeScript, Contentful, TailwindCSS, Hotjar, PageSpeed Insights, Greenhouse\. Recognition: Awarded Best Performer of the Year 2025 for Communication and Customer Engagement\.

Growth Engineer at Lifesight, Jun 2023 \- Jun 2024 · 1 yr 1 mo, Bengaluru, • Owned the marketing site engineering stack end\-to\-end, working at the intersection of growth, SEO, and frontend architecture\. • Drove a 50% lift in conversion rate and a 30% reduction in checkout drop\-off by leading a full website revamp focused on layout, clarity, and CTA design\. • Led the migration from Webflow to Next\.js, architecting a scalable system that now powers 15\+ product pages with consistent UI/UX\. • Grew organic traffic 40% in 3 months by building programmatic SEO pipelines in Python using SEMrush and PageSpeed Insights\. • Partnered directly with sales and marketing to translate growth hypotheses into shipped experiments\. • Developed reusable dashboard components for Lifesight's marketing measurement platform \(React, Spring Boot, Material UI\) serving 500\+ enterprise brands including GroupM, McDonald's, and Coca\-Cola, surfacing MMM analytics, incrementality testing reports, and AI\- driven budget\-optimization views across all integrated channels in a single unified marketing intelligence interface\. Stack: Next\.js, React, TypeScript, Python, SEMrush, PageSpeed Insights\. Recognition: Best Performer, Q2 2023\.

Frontend Engineer at Lifesight, Jun 2023 \- May 2024 · 1 yr, • Led the Webflow → Next\.js migration, architecting a component system across 15\+ product pages that delivered a 50% lift in conversion rates and a 30% reduction in checkout drop\-off, directly contributing to quarter\-on\-quarter revenue growth\. • Constructed programmatic SEO pipelines in Python using SEMrush and PageSpeed Insights, producing high\-intent landing pages that grew organic traffic by 40% over 3 months and significantly boosted qualified inbound lead volume for the sales team\. • Engineered reusable dashboard widgets for Lifesight's analytics platform \(React, Spring Boot, Material UI\) serving 500\+ enterprise brands including GroupM, McDonald's, and Coca\-Cola, cutting reporting time across MMM and budget\-optimization views\.

Web Developer at Mellow Designs, Jan 2023 \- Jun 2023 · 6 mos, • Built high\-conversion landing pages \(Relearn and Trainity\) and workshop funnels\. • Built UI components from scratch for an LMS product\. • Raised task completion rates by 15% by refining user journeys using React and user\-flow mapping, in close collaboration with design\. • End\-to\-end lead tracking funnel using Google Analytics and Google Tag Manager Stack: React, JavaScript, heatmap analytics tools, tag management\.

Web Developer at Mellow Designs, Jul 2022 \- Dec 2022 · 6 mos, • Worked with the design team and improved the UX of existing projects\. • Worked with Titan, Brillio, smartShift, Neytt and Spark Diagnostics • Built CMS using Webflow and Wordpress\. • Worked with complex lottie animations in Webflow\.

## Education

Master of Science, Computer Science, Woolf

Advanced Certificate Program, Full Stack Software Development, Great learning

[View the original profile](https://tal.club/meet/ganesh-g)

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