Headline

Frontend Engineer @ Bradken | React · Next.js · TypeScript | Performance, SEO & conversion-focused UIs

About

I'm a Frontend Engineer with 3+ years of experience building scalable, performant web applications using React, Next.js, and TypeScript. My work sits at the intersection of engineering and growth — I care as much about Core Web Vitals and clean architecture as I do about conversion rates and user drop-off. What I've shipped: • At Bradken (remote, Australia), I led the frontend redesign of the corporate website and mobile app, cutting customer support inquiries by 30% through usability improvements. I built a centralized documentation system in Confluence and Git that reduced new-hire onboarding from 3 weeks to 1 week, and rolled out CMS integration patterns in Contentful now used by 10+ marketers and engineers. • At Lifesight, I led the migration of the marketing site from Webflow to Next.js, architecting a scalable system that now powers 15+ product pages. The revamp drove a 50% lift in conversion rates and a 30% reduction in checkout drop-off. I also built programmatic SEO pipelines in Python (SEMrush + PageSpeed Insights) that grew organic traffic 40% in three months. • At Mellow Designs, I shipped frontends for Titan, smartShift, Neytt, and Spark Diagnostics, and built a lead-tracking system supporting 200+ marketing campaigns monthly. What I'm building now: I'm developing Intervia — an AI-powered interview marketplace built on Next.js, Supabase, Stream, and Shadcn UI, featuring real-time video interviews and AI candidate evaluation. Tech I work with daily: React, Next.js, TypeScript, JavaScript (ES6+), Redux, Zustand, TailwindCSS, Node.js, REST APIs, Contentful, Git, CI/CD, Core Web Vitals tooling. What I'm looking for: Senior Frontend Engineer roles where I can own product surfaces, shape engineering practices, and push for measurable user and business outcomes. 📩 Reach me at: ganeshgovind11@gmail.com 🌐 Portfolio: ganeshgovind.in 💻 GitHub: github.com/CodeMuscle

Location

Bengaluru

AI stack

codex

cursor

opencode

Work experience

Frontend Developer at Bradken, Jun 2024 - Present · 2 yrs 3 mos, Australia, • Contributed to the migration of Bradken Insite (internal in-house application) from its legacy Azure CI/CD pipeline to the current Github Actions standardized pipeline, and resolved frontend component bugs to stabilize the new build process. • Cut customer support inquiries by 30% by leading a user-feedback-driven UX refresh of the website and mobile app. • Shipped reusable Contentful CMS components based on marketing specs, adopted across 10+ team members and standardizing how content is published. • Optimized Core Web Vitals using Google PageSpeed Insights and Hotjar behavioral data to guide prioritization. • Integrated Greenhouse ATS into the careers site, improving applicant flow and tracking. Stack: Next.js, React, TypeScript, Contentful, TailwindCSS, Hotjar, PageSpeed Insights, Greenhouse. Recognition: Awarded Best Performer of the Year 2025 for Communication and Customer Engagement.

Growth Engineer at Lifesight, Jun 2023 - Jun 2024 · 1 yr 1 mo, Bengaluru, • Owned the marketing site engineering stack end-to-end, working at the intersection of growth, SEO, and frontend architecture. • Drove a 50% lift in conversion rate and a 30% reduction in checkout drop-off by leading a full website revamp focused on layout, clarity, and CTA design. • Led the migration from Webflow to Next.js, architecting a scalable system that now powers 15+ product pages with consistent UI/UX. • Grew organic traffic 40% in 3 months by building programmatic SEO pipelines in Python using SEMrush and PageSpeed Insights. • Partnered directly with sales and marketing to translate growth hypotheses into shipped experiments. • Developed reusable dashboard components for Lifesight's marketing measurement platform (React, Spring Boot, Material UI) serving 500+ enterprise brands including GroupM, McDonald's, and Coca-Cola, surfacing MMM analytics, incrementality testing reports, and AI- driven budget-optimization views across all integrated channels in a single unified marketing intelligence interface. Stack: Next.js, React, TypeScript, Python, SEMrush, PageSpeed Insights. Recognition: Best Performer, Q2 2023.

Frontend Engineer at Lifesight, Jun 2023 - May 2024 · 1 yr, • Led the Webflow → Next.js migration, architecting a component system across 15+ product pages that delivered a 50% lift in conversion rates and a 30% reduction in checkout drop-off, directly contributing to quarter-on-quarter revenue growth. • Constructed programmatic SEO pipelines in Python using SEMrush and PageSpeed Insights, producing high-intent landing pages that grew organic traffic by 40% over 3 months and significantly boosted qualified inbound lead volume for the sales team. • Engineered reusable dashboard widgets for Lifesight's analytics platform (React, Spring Boot, Material UI) serving 500+ enterprise brands including GroupM, McDonald's, and Coca-Cola, cutting reporting time across MMM and budget-optimization views.

Web Developer at Mellow Designs, Jan 2023 - Jun 2023 · 6 mos, • Built high-conversion landing pages (Relearn and Trainity) and workshop funnels. • Built UI components from scratch for an LMS product. • Raised task completion rates by 15% by refining user journeys using React and user-flow mapping, in close collaboration with design. • End-to-end lead tracking funnel using Google Analytics and Google Tag Manager Stack: React, JavaScript, heatmap analytics tools, tag management.

Web Developer at Mellow Designs, Jul 2022 - Dec 2022 · 6 mos, • Worked with the design team and improved the UX of existing projects. • Worked with Titan, Brillio, smartShift, Neytt and Spark Diagnostics • Built CMS using Webflow and Wordpress. • Worked with complex lottie animations in Webflow.

Education

Master of Science, Computer Science, Woolf

Advanced Certificate Program, Full Stack Software Development, Great learning