Headline

Creative Communications & Emerging Media • AI Governance • LLB, IPR

About

At the intersection of media operations, creative delivery, legal compliance, and technology. I’ve worked across broadcast television (Zee Sports, Ten Sports), experiential and immersive media (projection mapping, AR/VR, museums, spatial and interactive design), internal and large turnkey communication projects. My work focuses on translating ideas into structured, executable outcomes while maintaining narrative clarity and brand integrity. Alongside award-winning creative deliveries, I’ve built and led project management workflows, and cross-functional teams, ensuring complex projects move from concept to execution with clarity, predictability, and control. I bring order to creative environments without diluting creative intent. With formal legal training (LLB and Post-graduation in IPR), I approach communication with a strong understanding of various codes and regulations, IP rights, licensing, and compliance. This allows me to work comfortably in regulated environments and align creativity with legal and organisational realities. Currently exploring the use of AI in creative and communication workflows, with a focus on responsible adoption, clear processes, and scalability, while researching the legal implications of AI-generated content. Looking for leadership roles where creative operations, legal fluency, and technology integration come together to build future-ready communication systems.

Location

Delhi

Work experience

Head - Projects at Splat Studio, Feb 2023 - Dec 2025 · 2 yrs 11 mos, Delhi, India, • Project Leadership: Spearheaded the end-to-end execution of high-impact national and international projects including Infosys 40th Foundation Day | G20 Chennai & Lucknow Projection shows | LBSNAA Immersive Experience Centre | UNESCO WC 2024 Immersive experiences | DLF Projection Shows (Cannes & Gurugram) | Digital & Projection Content for Kumbh 2025 | Delhi Elections 2025 India Gate Projection Mapping Show | Dr. Bindeshwar Pathak Memorial Centre (Delhi), among others. Ensured all projects met client requirements, timelines, and creative excellence benchmarks. • Team & Operations Development: Led the expansion of the project and creative teams, and played an instrumental role in hiring critical creative talent. Provided structured mentoring to a team of project managers, enhancing delivery capacity and efficiency. Introduced comprehensive project documentation, reports & P&Ls per project. • Systems & Innovation: Played a key role in setting up internal systems and operational policies, including rollout of Agile-based project management practices, and AI-powered content pipelines— optimizing production for scalable content delivery across diverse platforms. • Business Growth Contribution: Led overall revenue growth across two fiscal years by enabling scalable delivery, building teams, and integrating operational innovation. Played a key role in filing and securing high-ticket value Government tenders despite no prior experience of it. • Stakeholder Engagement & Business Development: Built strong client and partner relationships while actively participating in high-value pitches and business conversions. Helped establish strategic alignment and trust across major public and private sector engagements

Executive Producer at Graphite Studios, Oct 2013 - Jan 2023 · 9 yrs 4 mos, New Delhi Area, India, Responsibilities include: • Conceptualisation to final delivery of On-air promo campaigns, channel branding, TV & digital commercials etc. for clients such as Star India Pvt. Ltd., BBC Storyworks, Discovery Network, Dish TV, McCann, Ogilvy India, Havas Worldwide India, Digitas, Leo Burnett India, Publicis Capital, Enormous, Thinkstr, AdFactors PR, Splat Media, AE Graphics etc. • Liaising with clients/agencies, talent, internal and external vendors to ensure timely delivery of each project with stringent quality control. • Managing project workflows as per each creative brief to ensure deliverables meet client expectations and their business needs.

Creative Producer at Print2Tape, Sep 2011 - Sep 2013 · 2 yrs 1 mo, Noida Area, India, Responsibilities included: • Executing On-air promo campaigns, show packaging, commercials, marketing & A/V’s etc. for clients such as Discovery Network, NDTV Good Times, McCann, Havas Worldwide India and Bangladesh Premier League. • Post-production • Liaising with account services and brand teams

Senior Producer - Creative Services (OAP) at Ten Sports, Dec 2009 - Jul 2011 · 1 yr 8 mos, Dubai, UAE, Responsibilities included: • Spearheaded creation and execution of on-air promo campaigns and show packaging for major sports channels (Ten Sports, Ten Cricket, Ten Action, Goal TV, Willow TV), directly contributing to audience engagement and monetization through viewership. • Managed end-to-end project lifecycle, ensuring timely and high-quality delivery of content products for broadcast and other digital platforms

Sr. Producer - On air Promos (ZEE SPORTS) at Zee Entertainment Enterprises Limited, Nov 2006 - Dec 2009 · 3 yrs 2 mos, Noida Area, India, Responsibilities included: • Leading On-air promotions team of more than 10 members - including producers, editors, Smoke VFX artist etc. • Designed, scripted and executed on-air promo campaigns, channel idents, show packaging & marketing reels for Zee Sports India and Zee Sports America

Education

Bachelor of Laws - LLB, Law, CCS (Chaudhary Charan Singh)University

PG, Intellectual Property Law, Amity Law School