Headline

AI-DRIVEN DIGITAL MARKETING LEADER | GROWTH, DEMAND GENERATION, GTM, ANALYTICS & INTEGRATED MARKETING

About

I AM LEADING : AI-driven digital marketing and integrated growth initiatives focused on demand generation, GTM execution, analytics-driven growth, customer engagement, pipeline acceleration, marketing automation, and scalable marketing operations across global technology environments. I HAVE GLOBAL B2B MARKETING EXPERIENCE: 20 years experience across enterprise technology, digital marketing, integrated campaigns, and regional GTM ecosystems driving market visibility, customer acquisition, conversion performance, pipeline growth, and commercial outcomes across APAC, EMEA, India, and global markets. I SPECIALIZE IN DIGITAL GROWTH & DEMAND GENERATION : I have managed multi-million-dollar digital marketing investments across Google Ads, LinkedIn Campaign Manager, programmatic, video, and multi-channel acquisition ecosystems while improving ROMI, conversion performance, customer engagement, pipeline quality, and marketing effectiveness. I CAN : Build scalable marketing systems that combine digital growth, integrated marketing, analytics, automation, customer engagement, and AI-driven operational intelligence to improve marketing performance and business outcomes. I AM INTERESTED IN : AI-driven digital marketing, growth marketing, demand generation, GTM, integrated marketing, customer engagement, and marketing transformation roles scaling business growth. MY CORE AREAS : Digital Marketing | Integrated Marketing | Growth Marketing | Demand Generation | GTM Operations | Analytics | Customer Acquisition | ABM | Attribution | Marketing Automation | Funnel Optimization | Regional Marketing | Partner Marketing | AI-Driven Marketing Operations MY LEADERSHIP APPROACH : My approach combines strategic marketing leadership, commercial execution, analytics-driven decision making, customer engagement, customer journey optimization, and scalable marketing operations across modern marketing technology ecosystems focused on measurable business growth and GTM alignment. MARKETING PLATFORMS PROFICIENCY : MARKETING PLATFORMS : Google Ads | LinkedIn Ads | DV360 | GA4 | SQL | Tableau | Power BI | Domo CRM & MARKETING AUTOMATION : Salesforce | Eloqua | Marketo | HubSpot ABM & INTENT PLATFORMS : Demandbase | 6 sense | Bombora | Account Intelligence Platforms AI & WORKFLOW SYSTEMS : OpenAI GPT | Claude | n8n | Dify | APIs | AI Workflow Automation MY SKILL STRENGTHS : Digital Growth | Integrated Campaign Activation | Enterprise Demand Generation | GTM Execution | Customer Engagement | Sales Alignment | Analytics Modernization | AI Workflow Systems | Pipeline Acceleration

Location

India

Work experience

GLOBAL DIGITAL MARKETING & GROWTH at Keysight technology, 2024 - Present · 2 yrs 8 mos, • AI MARKETING & GROWTH LEADERSHIP: Lead AI-driven digital and integrated marketing, demand generation, GTM execution, analytics, customer engagement, and regional marketing across APAC, EMEA, Americas. • DIGITAL GROWTH & CUSTOMER ACQUISITION: Drive digital growth, market visibility, pipeline acceleration, and customer acquisition across multi-channel ecosystems spanning Search, LinkedIn Ads, programmatic, video, ABM, partner marketing, regional campaigns, and demand generation. • CONVERSION OPTIMIZATION & ROMI: Improved qualified conversions by 22%, reduced CPA by 17%, and increased ROMI by 18% through analytics-driven optimization, audience segmentation, experimentation, attribution and AI-assisted workflows. • MARKETING ANALYTICS & INVESTMENT EFFICIENCY: Improved ROMI efficiency by 20% using AI-powered analytics, intelligent campaign planning, attribution-led reporting, and cross-channel optimization supporting acquisition and revenue. • PIPELINE ACCELERATION & GTM ALIGNMENT: Increased pipeline contribution by 15% through account engagement, intent-driven targeting, integrated campaign activation, partner collaboration, and marketing-sales alignment. • AI & MARKETING AUTOMATION: Built AI-powered marketing automation systems using GPT-based workflows, agentic AI, automation platforms and AI-assisted analytics to improve campaign scalability, operational intelligence, reporting efficiency, customer journey visibility and content execution. • INTEGRATED CAMPAIGN ACTIVATION: Led integrated messaging, customer engagement, market activation, and digital campaigns aligned to brand visibility, demand generation, customer acquisition and regional GTM priorities. • CROSS-FUNCTIONAL MARKETING LEADERSHIP: Partner across digital marketing, analytics, regional marketing, field teams, sales operations, partner ecosystems, marketing technology platforms, and GTM stakeholders for marketing effectiveness, funnel performance, customer engagement and commercial growth outcome

REGIONAL DIGITAL MARKETING AND DEMAND GENERATION at Cisco, 2011 - 2024 · 13 yrs, • DIGITAL MARKETING & GTM LEADERSHIP: Led digital marketing, demand generation, regional GTM and multi-channel acquisition initiatives across APJC markets. • PAID MEDIA: Managed $4M+ annual marketing investments across Google Ads, LinkedIn Campaign Manager, Search, Social, programmatic, video, retargeting, partner campaigns, and demand generation. • DEMAND GENERATION OPTIMIZATION: Increased qualified leads by 25%, improved conversion rates by 18%, and reduced CPA by 15% through analytics-driven optimization, experimentation, audience segmentation, and acquisition strategies. • REVENUE MARKETING PROGRAMS: Built B2B revenue marketing programs delivering 400+ qualified opportunities annually across Webex, Security, Meraki, Cloud, collaboration, and enterprise technology portfolios. • FUNNEL OPTIMIZATION & PIPELINE GROWTH: Improved pipeline conversion by 20% through marketing-sales alignment, customer journey optimization, funnel improvement, lead nurture programs, and GTM execution. • ABM & INTENT-BASED ENGAGEMENT: Led ABM and intent-driven engagement using intent data, paid media leads and content syndication, increasing account penetration and pipeline influence by 40%. • SaaS CUSTOMER ACQUISITION: Acquired 6,000+ SaaS subscriptions through digital acquisition, partner marketing, ecommerce, and multi-channel growth initiatives. • E-COMMERCE REVENUE GROWTH: Generated $120K+ booking revenue through Amazon ecommerce and digital growth programs supporting enterprise networking product adoption and customer acquisition. • REGIONAL CAMPAIGN ACTIVATION: Supported integrated campaign activation, webinars, executive events, partner-led initiatives, field marketing programs, and localized GTM campaigns aligned to regional growth priorities. • CROSS-FUNCTIONAL COLLABORATION: across sales, field marketing, analytics, partner marketing, regional GTM, and executive stakeholders to improve pipeline acceleration, campaign execution, and customer engagement.

INTEGRATED MARKETING AND MEDIA at Network18 Media & Investments Limited, 2009 - 2011 · 2 yrs, • INTEGRATED MARKETING & AUDIENCE GROWTH: Led integrated marketing, audience growth, media planning, and multi-channel campaign activation initiatives across TV, Print, Digital, Events, and Display platforms. • BRAND AWARENESS & CUSTOMER ACQUISITION: Delivered integrated campaigns reaching 20M+ consumers, improving brand visibility, audience engagement, lead generation, and customer acquisition outcomes for enterprise and consumer brands. • DIGITAL MARKETING & ANALYTICS: Managed digital campaign execution, audience targeting, campaign analytics, media optimization, and marketing communications programs to improve campaign effectiveness and engagement performance. • CROSS-FUNCTIONAL GTM EXECUTION: Partnered with sales, media, editorial, and client stakeholders to execute integrated GTM initiatives, multi-channel marketing programs, and advertiser engagement campaigns.

MEDIA MARKETING & ADVERTISEMENTS at Bennett Coleman & Co. Ltd. (The Times of India), 2003 - 2008 · 5 yrs, • INTEGRATED MARKETING & CAMPAIGN MANAGEMENT: Managed multi-channel marketing, audience development, campaign activation, and customer engagement initiatives across healthcare, finance, retail, government, HR, and consumer sectors. • MEDIA PLANNING & MARKETING INVESTMENTS: Supported $1M+ campaign investments across Print, TV, Digital, Radio, and Out-of-Home (OOH) channels, improving campaign reach efficiency and audience engagement outcomes by 20%. • CUSTOMER ACQUISITION & AUDIENCE GROWTH: Executed integrated marketing and communication programs focused on audience acquisition, campaign effectiveness, customer engagement, and brand visibility. • CROSS-CHANNEL MARKETING OPERATIONS: Coordinated campaign delivery, audience targeting, media operations, stakeholder management, and integrated communications across enterprise and consumer marketing initiatives.

Education

Bachelor of Commerce (BCom), University of lucknow

Master of Business Administration (M.B.A.), University of Jabalpur