Headline

Immediate joiner | CSPO | Product guy! | Product Manager | MBA in Technology Management | Institute of Product leadership 📖.

About

YuppTV Inc. leverages my expertise in product management across B2B and B2C platforms, including CMS, player analytics, and click analytics. Recently, I collaborated on a product integration project, streamlining API coordination between teams and achieving a 30% faster rollout, enhancing content discovery by 25%. With an MBA in Technology Management from the Institute of Product Leadership and a background in accounting and finance, my work bridges technical precision and business alignment. My goal is to enable seamless user experiences while collaborating with cross-functional teams to meet strategic objectives.

Location

Adilabad

AI stack

gemini

grok

lovable

notebooklm

ChatGPT

ChatGPT Images

Work experience

Product Manager at Cognizant, Jan 2026 - Aug 2026 · 8 mos, Hyderabad

Product Manager at YuppTV Inc., Jan 2025 - Mar 2026 · 1 yr 3 mos, On-site, YuppTV Scope app: Product Integrations | API Integration | B2B Product Delivery 1) Led end-to-end B2B product integration with a major Content Partner, overseeing technical scoping, API validation, roadmap alignment, and delivery of 12+ integration components across content ingestion, billing, and entitlement workflows. 2) Managed complete integration of Content API (metadata, scheduling, taxonomy) and Billing API (pricing, offers, entitlement rules) resulting in 99.3% accuracy in metadata ingestion and 100% entitlement sync at launch. 3) Coordinated between 5 internal tech squads and partner engineering teams to resolve 30+ edge cases, ensuring a stable user experience across Web, Mobile, and OTT devices. 4) Accelerated integration timeline by 30%, reducing typical delivery from 10 weeks → 7 weeks, enabling faster partner onboarding. 5) Improved content discovery by 25% through optimization of CMS workflows, click analytics, and player analytics, resulting in higher user engagement across B2C products (YuppTV, UGC App, ScopeVideo). 6) Leveraged CleverTap cohort analysis, user-level clickstream, and content-level consumption metrics to validate integration performance and refine KPIs for content discovery funnels. 7) Managed CMS configuration for 3000+ content assets, standardizing metadata, genres, tags, and publishing rules to improve searchability and reduce retrieval errors by 40%.

Product Manager at YuppTV Inc., Apr 2024 - Dec 2025 · 1 yr 9 mos, Hybrid, 1) Pural Local App: Led discovery for a hyperlocal UGC platform through 20+ reporter interviews and demos; owned MVP backlog, delivering authentication, profiles, and scalable content upload flows with structured home feeds before social features. 2) Managing an 8-member cross-functional team across product, engineering, design, and operations to build a scalable hyperlocal content ecosystem. 3) Conceptualized Pura Local, a hyperlocal news platform enabling on-ground reporters to publish real-time local content via a dedicated app. Leading end-to-end product development, defining content workflows and platform from ideation to execution. 4) Ensured consistent documentation and communication to avoid gaps between product, engineering, and QA

Jr. Product Manager - Mobile(Android and Ios)Web(Mobile &PC) TV(Android Samsung Roku and Mi) at YuppTV Inc., Mar 2022 - Feb 2025 · 3 yrs, Hybrid, YuppTV App: Multi-Platform PM | B2C Streaming | CMS & Internal Products 1) Owned product requirements for 4+ consumer-facing apps (ScopeVideo, YuppTV App, Poora Local App) and 2+ internal platforms (CMS, Admin Console), impacting 10M+ monthly active users. Delivered product features across 8+ platforms (Web, Mobile Web, iOS, Android, Android TV, Samsung, LG, Roku) ensuring 95% platform parity and improved UI consistency. 2) Collaborated with Business, Engineering, Design & Marketing teams to prioritize 100+ backlog items, execute sprint cycles, and deliver roadmap milestones aligned with revenue and engagement KPIs. 3) Conducted customer feedback sessions with users across 20+ countries, translating insights into PRDs that improved feature adoption rates by 15–20%. 4) Performed competitive benchmarking of 10+ global OTT competitors, influencing feature differentiation, player experience improvements, and content discovery strategy. 5) Influenced cross-functional teams without authority, enabling smoother delivery across 6–7 sprint cycles per quarter with reduced requirement churn. 6) Utilized CleverTap, Hotjar, Kibana, Figma, Adobe XD to analyze heatmaps, funnels, crashes, and user flows resulting in 18% reduction in drop-offs and 22% improvement in onboarding flows. 7) Managed ad placement optimization for YuppTV.com (AVOD) improving ad CTR by 12%, while enhancing subscription flows for ScopeVideo (SVOD) contributing to a 9% lift in conversion. 8) Drove data-driven decisions using A/B testing, player analytics, watch-time metrics, and retention data helping identify 3 critical user drop-off points and improving engagement KPIs.

Product Management Intern at Rakuten India, Apr 2021 - Jul 2021 · 4 mos, Bengaluru, Karnataka, India, 1) Gathering requirements, writing requirements, prioritization and Building a roadmap. 2) Collaborating with the product design team and developers. 3) Writing user manual, writing PDR in confluence maintaining Jira like creating Epic and user stories. 4) Following sprints and adding backlogs. 5) Conduct Feature research and understanding their use case. 6) Strategic approach to understand customer expectations through User journey map.

Intern L&D at Flipkart, Aug 2020 - Nov 2020 · 4 mos, Hyderabad, Telangana, India, Training and development associate at Flipkart on a TeamLease payroll with Flipkart as a client. And trained over 450 to 550 contact employee in the span of 3months.

Education

Master of Business Administration - MBA, Technology management, Institute of Product Leadership

Master of business administration #Product management, MIT ADT University

Public links

producttalent.com: https://www.producttalent.com/g-sushanth-kumar/profile/