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Fredrick John

PGP TBM MASTER’S UNION EX Growth Strategy Manager - Founder’s Office @ ALL BROTHERS PASTRIES PRIVATE LIMITED

Bengaluru

5+ years of work experience

ALL BROTHERS PASTRIES PRIVATE LIMITED
Sep 20213 yrs 4 mosDec 2024

Bengaluru, Karnataka, India

• Devising Growth Strategy through new retail channels and distributors instead of super stockists to target the middle class, revamping the products for marketing among millennials and campus sales with increased brand visibility. • Supervised 2 subordinates in HR for Implementing ERP, Fixing CTC, Processing Payroll, leave encashment, and Gratuity Settlements; Responsible for Bonus calculation, and increments along with providing ESI and PF assistance for 1k employees. • Led a team of 40 in a new city operations take over challenge to break even and deployed offers for higher cart value to increase sales with newspaper ads in regional language for more consumer reach and executed influencer marketing campaign with Discount coupons resulting in a 20% increase in sales in pursuit of breaking even in 4 months Achievements • Generated INR 1 Cr in revenue annually by approaching Direct distributors in a given region and optimizing the product shelf life and packaging; secured leads generating over INR 60 lakhs in the span of 2 years. • Recorded a 100 % increase in revenue from Quick service Snack items across 60 stores , while reducing delivery time by 50% and increasing Production Efficiency by 100% through decentralizing the production and installing production machinery at the store level.
Ammas Pastries UAE
Aug 20212 mosSep 2021

Dubai, United Arab Emirates

Conducted due diligence with respect to Production , operations and management of stores
Ammas Pastries
Dec 20208 mosJul 2021

Recipe creation of red velvet cupcake , Choco fill doughnuts, Russian honey cake, Perfecting Croissants, and Rocher truffle, a Competitive product for Ferrero Rocher in the middle-class segment. • Increased 25 % efficiency and productivity by planning and strategizing the production process to incorporate the Frozen concept of Food preparation and minimize wastage by 20% through optimal storage/cooking instructions
Ammas Pastries
Dec 20191 yrNov 2020

• Responsible for Journal Entries, purchase entries, sales entries (around 15 – 20 thousand entries/month) to maintain live records and fulfill vendor payments and reconcile with payments receivable. • Saved more than 5 days of work by implementing the Tally Definition Language which automated bulk journal entries and Reduced tally entries to 25% efficiently.
Ammas Pastries
Jun 20197 mosDec 2019

• Responsible for 60+ stores, indenting out the items need for production based on the Procurement list and creating goods receipt Nos on receiving products after checking quality and price according to PO raised on low-stock products. • Managed Inventory through ERP updating stock units transferred to different departments and created a Bill of material for new products introduced and updated prices, and ran auto procure to raise requirements for purchase. • Developing the company website with enhanced user experience and integrated through API with POS and Delivery aggregators for a faster order process at a lesser cost with Influencer marketing activities for brand awareness.
N.Siva Prasad Associates ( Chartered Accountants )
May 20182 mosJun 2018

Bangalore

1) Learnt Tally Entries and assisted in accounting purchase and sales entries for 4 Clients 2) Assisted in ITR Filing for 5 client's 3) Assisted in GST filing of 3 client's 4)Assisted 4 clients in Pan card Application

Education

Masters' Union

Master of Business Administration - MBA, Technology and Business management

Masters' Union

20251 yr2026
St Joseph's College of Commerce (Autonomous)

Bachelor of Commerce - BCom, International Business

St Joseph's College of Commerce (Autonomous)

20163 yrs2019

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Headline

PGP TBM MASTER’S UNION EX Growth Strategy Manager - Founder’s Office @ ALL BROTHERS PASTRIES PRIVATE LIMITED

About

With a Bachelor of Commerce in International Business from St Joseph's College of Commerce under my belt, I've seamlessly transitioned into the confectionery industry, spearheading growth strategies at ALL BROTHERS PASTRIES PRIVATE LIMITED. My core competencies lie in honing operational tactics to optimize efficiency , productivity and revenue generation through strategies At ALL BROTHERS, my team and I revamped the retail approach, targeting new demographics and boosting brand visibility, with our efforts resulting in an impressive uptick in sales. By infusing my culinary skills with strategic management, we've crafted offerings that resonate with millennials and enhance customer engagement, laying the groundwork for sustained corporate success. My leadership in these initiatives reflects a commitment to innovation and a passion for delivering exceptional results as part of a larger organizational vision.

Location

Bengaluru

Work experience

Growth Strategy Manager - Founder's Office at ALL BROTHERS PASTRIES PRIVATE LIMITED, Sep 2021 - Dec 2024 · 3 yrs 4 mos, Bengaluru, Karnataka, India, • Devising Growth Strategy through new retail channels and distributors instead of super stockists to target the middle class, revamping the products for marketing among millennials and campus sales with increased brand visibility. • Supervised 2 subordinates in HR for Implementing ERP, Fixing CTC, Processing Payroll, leave encashment, and Gratuity Settlements; Responsible for Bonus calculation, and increments along with providing ESI and PF assistance for 1k employees. • Led a team of 40 in a new city operations take over challenge to break even and deployed offers for higher cart value to increase sales with newspaper ads in regional language for more consumer reach and executed influencer marketing campaign with Discount coupons resulting in a 20% increase in sales in pursuit of breaking even in 4 months Achievements • Generated INR 1 Cr in revenue annually by approaching Direct distributors in a given region and optimizing the product shelf life and packaging; secured leads generating over INR 60 lakhs in the span of 2 years. • Recorded a 100 % increase in revenue from Quick service Snack items across 60 stores , while reducing delivery time by 50% and increasing Production Efficiency by 100% through decentralizing the production and installing production machinery at the store level.

Management Trainee - Founder's Office at Ammas Pastries UAE, Aug 2021 - Sep 2021 · 2 mos, Dubai, United Arab Emirates, Conducted due diligence with respect to Production , operations and management of stores

Assistant Production Manager / operations manager ( Chef De Partie ) at Ammas Pastries, Dec 2020 - Jul 2021 · 8 mos, Recipe creation of red velvet cupcake , Choco fill doughnuts, Russian honey cake, Perfecting Croissants, and Rocher truffle, a Competitive product for Ferrero Rocher in the middle-class segment. • Increased 25 % efficiency and productivity by planning and strategizing the production process to incorporate the Frozen concept of Food preparation and minimize wastage by 20% through optimal storage/cooking instructions

Account Executive at Ammas Pastries, Dec 2019 - Nov 2020 · 1 yr, • Responsible for Journal Entries, purchase entries, sales entries (around 15 – 20 thousand entries/month) to maintain live records and fulfill vendor payments and reconcile with payments receivable. • Saved more than 5 days of work by implementing the Tally Definition Language which automated bulk journal entries and Reduced tally entries to 25% efficiently.

Management Trainee - Founder's Office at Ammas Pastries, Jun 2019 - Dec 2019 · 7 mos, • Responsible for 60+ stores, indenting out the items need for production based on the Procurement list and creating goods receipt Nos on receiving products after checking quality and price according to PO raised on low-stock products. • Managed Inventory through ERP updating stock units transferred to different departments and created a Bill of material for new products introduced and updated prices, and ran auto procure to raise requirements for purchase. • Developing the company website with enhanced user experience and integrated through API with POS and Delivery aggregators for a faster order process at a lesser cost with Influencer marketing activities for brand awareness.

Summer Intern at N.Siva Prasad Associates ( Chartered Accountants ), May 2018 - Jun 2018 · 2 mos, Bangalore, 1) Learnt Tally Entries and assisted in accounting purchase and sales entries for 4 Clients 2) Assisted in ITR Filing for 5 client's 3) Assisted in GST filing of 3 client's 4)Assisted 4 clients in Pan card Application

Education

Master of Business Administration - MBA, Technology and Business management, Masters' Union

Bachelor of Commerce - BCom, International Business, St Joseph's College of Commerce (Autonomous)