Headline

Growth Strategy & Marketing Automation | Performance + SEO + Lifecycle | Building Scalable Marketing Systems

About

I work at the intersection of growth strategy, marketing systems and automation. Over the past 17 years across design, marketing and innovation, I have developed a core strength in identifying business growth constraints and building repeatable systems to solve them. My focus areas include: • Growth strategy and go-to-market design • Marketing automation and lifecycle marketing • Performance marketing (Meta & Google) • SEO and organic growth systems • Marketing analytics and dashboards • AI-assisted marketing workflows In the last few years, I have helped companies build scalable marketing engines: • Royal Brothers: 40% increase in new customer acquisition through consumer insight and campaign restructuring • Palasa Home Decor: 67% revenue growth and 4x conversion improvement through CRO, SEO and retention • Wagr: 3x retail revenue growth through lifecycle marketing and automation What differentiates my work is a systems view of marketing. Instead of treating marketing channels independently, I focus on building connected growth pipelines where: Traffic → Conversion → Retention → Referrals → Insights are continuously optimized through data and automation. I am particularly interested in: • Marketing automation systems • AI workflows in marketing • Growth infrastructure for digital businesses • Scaling marketing without proportional increases in budget AI & Automation Focus I am increasingly focused on building AI-assisted marketing systems that reduce manual operational work and allow teams to scale growth efficiently. This includes: • Automated lead capture and qualification • AI-assisted content workflows • Marketing automation using tools like n8n • AI-driven research and campaign development • CRM and lifecycle automation across email and messaging The goal is to create marketing systems that scale without proportional increases in headcount or spend. Automation & Growth Stack • n8n / Zapier • Cursor • CRM automation • Lifecycle automation (email / WhatsApp) • AI workflow integration • Performance marketing optimization systems • Analytics dashboards (ROAS, CAC, CLV tracking) • Funnel optimization & CRO • SEO content systems

Location

Bangalore Urban

AI stack

cursor

gemini

n8n

Make

Supabase

Zapier

Work experience

Marketing Manager - Growth, AI & Automation at Globe Moving, Sep 2025 - Jun 2026 · 10 mos, Bengaluru, • Setting up the Marketing function with fundamental data recording, finding seasonality in business and content and building a team around it • Designing automation workflows connecting website leads, CRM and response systems • Building lead qualification and routing automation • Integrating SEO traffic → lead capture → CRM pipeline • Building content and organic growth pipeline • Setting up marketing analytics dashboards and reporting At junctions, we used AI to build highly scalable content and analysis engine to derive accurate and more predictable data streams that allowed us to respond to the market and beat growth that competitors were struggling with. This was not merely adopting prompts but building unique custom applications for specific problems.

Head of Growth & Marketing Systems at Formial Labs, Nov 2024 - Jul 2025 · 9 mos, Bangalore Urban, Formial Labs is a prescription skincare brand operating at the intersection of dermatology, science-driven skincare, and digital-first consumer engagement. My role was to establish the company’s growth strategy and marketing foundation while scaling early traction. Key Responsibilities • Defined the overall growth strategy, marketing roadmap, and GTM approach for a prescription skincare brand entering a competitive market. • Developed the brand articulation across website, product positioning, and communication, ensuring alignment between medical credibility and consumer accessibility. • Structured marketing projections, cost modelling and quarterly planning to align marketing spend with revenue targets. • Designed the content and SEO growth strategy, identifying key search opportunities and building an organic acquisition pipeline. • Worked closely with founders and product teams to translate clinical value propositions into consumer-facing messaging. • Built early marketing infrastructure including content systems, growth experimentation frameworks and analytics tracking. Outcome • Established the foundational marketing and growth framework required to scale a new category brand. • Created a structured marketing roadmap integrating brand, SEO, content, and performance channels.

Marketing Growth Consultant at paChaak, Oct 2024 - Mar 2026 · 1 yr 6 mos, Bangalore Urban, paChaak is a performing arts initiative that required marketing an experience-driven cultural product with a limited budget and niche audience. Key Responsibilities • Designed a lean marketing strategy combining performance marketing, PR outreach, social media and influencer engagement. • Positioned the event around scarcity and cultural value, deliberately avoiding discount-led promotions to preserve perceived value. • Built an integrated campaign structure across paid media, social channels and community outreach. • Coordinated influencer collaborations and PR visibility to generate awareness in targeted cultural and creative communities. • Managed campaign messaging and communication to ensure consistent brand positioning across all audience touchpoints. Outcome • Achieved 97% seat bookings across all shows. • Generated 766% organic growth in visibility and engagement during the campaign period. • Demonstrated how strategic positioning and channel orchestration can drive demand without heavy promotional spending.

Bereavement at Career Break, Sep 2024 - Sep 2024 · 1 mo, Bengaluru, Karnataka

Marketing Manager - Growth & Performance Marketing Lead at Royal Brothers, Nov 2023 - Sep 2024 · 11 mos, Bangalore Urban, Royal Brothers is a bike rental platform operating across multiple cities in India. I was brought in to strengthen customer acquisition and build a structured marketing growth engine across digital channels. Key Responsibilities • Conducted customer research and data analysis across two years of user data to identify behavioral differences between new and returning customers. • Led primary research with 1,200+ riders and validation surveys with 500+ responses to identify opportunity areas for acquisition and retention. • Re-architected the performance marketing strategy across Meta and Google, creating a structured multi-stage acquisition funnel. • Redesigned campaign communication to reflect changing consumer travel and mobility patterns. • Optimized media efficiency by restructuring targeting, segmenting audiences and reallocating budgets based on performance data. • Worked closely with internal teams and agencies to scale campaigns across multiple cities while maintaining efficiency. • Implemented retention initiatives and lifecycle improvements, including the setup of Clevertap and focused journeys around user drop-off points. Outcome • Increased new customer acquisition by 40% in key markets. • Achieved 10x ROAS on Meta campaigns and 9x ROAS on Google Ads. • Contributed to the company achieving record revenue milestones during the growth phase.

Education

Certificate Masters Programme, Business Strategy, Indian School of Business

PG Certification in Digital Marketing & Communication, Marketing, MICA | The School of Ideas