Fitha Fathima profile photo 1 on Tal

Fitha Fathima

DATA ANALYST AT KK FOOD PRODUCTS | MBA Graduate in Marketing And Analytics | Mahatma Gandhi university campus

India

2+ years of work experience

KK FOOD PRODUCTS
Mar 20265 mosPresent

Mall of Travancore
May 20242 yrs 3 mosPresent

Assisted in planning and executing 3+ marketing and promotional events, supporting campaign coordination and customer engagement. Prepared Excel-based footfall and sales-performance reports to evaluate customer traffic patterns and campaign effectiveness. Analysed footfall trends and presented data-backed recommendations to support event planning and business reviews.
Ajmi Foods
Apr 20252 mosMay 2025

Designed and conducted customer research using Google Forms to evaluate the influence of product packaging on purchasing decisions. Analysed survey responses in Microsoft Excel, identified customer behaviour patterns, and translated insights into product-positioning recommendations. Developed visual reports and presented data-driven findings to support marketing strategy and branding decisions.

Education

Mahatma Gandhi University, Kerala

Master of Business Administration, Marketing

Mahatma Gandhi University, Kerala

20232 yrs2025

Bachelor of Business Administration

MES college

Join Fitha and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Fitha Fathima on Tal

Headline

DATA ANALYST AT KK FOOD PRODUCTS | MBA Graduate in Marketing And Analytics | Mahatma Gandhi university campus

About

I believe a well-built Excel dashboard can change how an entire team sees their business , and that's exactly what I set out to do every day. My journey into data analytics started with an MBA specialising in Marketing and Analytics , a degree that pushed me to think beyond charts and formulas, and ask: what does this data actually mean for the business? Now, as a Data Analyst in the FMCG industry, I bring that mindset to work every single day. My tool of choice right now is Excel and I mean advanced Excel. I build interactive dashboards with dynamic charts, slicers, pivot tables, and conditional logic that let non-technical stakeholders explore data on their own, without needing to ask the analyst every five minutes. In just four months, I've learned that in fast-moving consumer goods, the teams that win are the ones that can read data fast and act faster. My dashboards are built with exactly that in mind : clear, visual, and decision-ready. I'm currently focused on growing as a data analyst in the FMCG space, expanding my toolkit, and building the kind of work that speaks for itself. If you're a hiring manager scouting for analytical talent, or a fellow data enthusiast who loves turning numbers into narratives, let's connect.

Location

India

Work experience

Data Analyst at KK FOOD PRODUCTS, Mar 2026 - Present · 5 mos

Marketing Intern at Mall of Travancore, May 2024 - Present · 2 yrs 3 mos, Assisted in planning and executing 3+ marketing and promotional events, supporting campaign coordination and customer engagement. Prepared Excel-based footfall and sales-performance reports to evaluate customer traffic patterns and campaign effectiveness. Analysed footfall trends and presented data-backed recommendations to support event planning and business reviews.

Marketing Intern at Ajmi Foods, Apr 2025 - May 2025 · 2 mos, Designed and conducted customer research using Google Forms to evaluate the influence of product packaging on purchasing decisions. Analysed survey responses in Microsoft Excel, identified customer behaviour patterns, and translated insights into product-positioning recommendations. Developed visual reports and presented data-driven findings to support marketing strategy and branding decisions.

Education

Master of Business Administration, Marketing, Mahatma Gandhi University, Kerala

Bachelor of Business Administration, MES college

Fitha Fathima - Data Analyst in India | Tal