---
title: "Santha Rao Simhadri - Principal Engineer – AI & Gameplay Systems in Bengaluru | Tal"
description: "Meet Santha Rao Simhadri, Principal Engineer – AI-Driven Interactive Systems | Gameplay AI, Personalization, DDA | LLMs, Decision Intelligence, Real-Time Systems | DBA (AI/ML) based in Bengaluru. AI stack includes claude code, gemini, and hugging face. Explore public work links including github."
image: "https://tal.club/meet/firstname-lastname/share-image"
---

# Santha Rao Simhadri on Tal

## Headline

Principal Engineer – AI\-Driven Interactive Systems \| Gameplay AI, Personalization, DDA \| LLMs, Decision Intelligence, Real\-Time Systems \| DBA \(AI/ML\)

## About

Engineering leader with 14\+ years of experience designing scalable software platforms, intelligent systems, and real\-time decision architectures\. My work focuses on building machine learning–driven systems that power adaptive and personalized user experiences at scale\. I have led the development of behavioral analytics platforms, reinforcement learning optimization systems, and large\-scale data pipelines supporting data\-driven product decisions\. Key areas of focus: • Machine learning–driven personalization • Reinforcement learning for adaptive systems • Behavioral analytics and churn prediction • Real\-time decision systems • Intelligent product architectures Currently pursuing a Doctor of Business Administration \(DBA\) in Artificial Intelligence and Machine Learning, complementing a Master’s in Data Science\. My research interests include enterprise AI adoption, intelligent systems, and AI governance\. I am particularly interested in building AI systems that create measurable business impact by combining engineering depth with applied machine learning\.

## Location

Bengaluru

## AI stack

claude code

gemini

hugging face

ollama

ChatGPT

Google ADK

## Work experience

Principal Engineer – AI & Gameplay Systems at Zynga, Dec 2024 \- Present · 1 yr 9 mos, India, • Lead a cross\-functional engineering team developing scalable intelligent systems and gameplay platforms\. • Architect data\-driven personalization systems integrating behavioral analytics and machine learning insights\. • Drive adoption of generative AI tools and automation frameworks to accelerate engineering productivity\.

Engineering Manager at Gameberry Labs, Aug 2024 \- Dec 2024 · 5 mos, On\-site

Principal Engineer – AI & Gameplay Systems at Zynga, Jan 2023 \- Aug 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India

Lead Developer at Games24x7, Sep 2020 \- Jan 2023 · 2 yrs 5 mos, Bengaluru, Karnataka, India, • Built reusable deterministic engine used for various grid\-based games like traditional Match3, Bubble shooter, Tap, Merge, etc\. • Used PseudoCode Randomizer to develop Custom Randomiser to achieve deterministic behavior in the engine • Introduced Input Simulation \- Engine \(deterministic\) so player's touch input can be recorded, replayed with same output always • Developing and designing reusable, modular, parameterized systems architectures • Developing, debugging, maintaining, and optimizing game’s engine and related tools used for the game’s development • Sharing technical solutions, innovating and improving quality of implementation, performance, and usability • Creating process for each new project \- Git flow, branching strategy, cloud build set\-up, and guidelines for PR review • Articulating and translating Agile roadmap into team specific release planning and sprint planning and ensuring continuous deployment & improvements

Module Lead Game Developer at Nukebox Studios, Oct 2018 \- Aug 2020 · 1 yr 11 mos, Bengaluru, Karnataka, India, • Ensured timely releases and building more reusable and scalable systems across 2 different projects and acknowledged for the same • Directed a team of 5 Junior developers to develop and manage complete process from implementation to code review • Headed team of all freshers and released a title with Match 3 core and Meta story tied to it • Created a scalable Meta system to reduce timelines by 75%

## Education

Doctor of Business Administration, Artificial Intelligence and Machine Learning, Walsh College

Master's degree, Data Science, Deakin University

## Public links

- github: https://github\.com/SanthaRaoSimhadri

[View the original profile](https://tal.club/meet/firstname-lastname)

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