Firoze Pasha F R
Performance Marketing & Growth Specialist | Managed ₹1.5Cr+/Month Ad Spend | Google Ads & Meta Ads | Healthcare, E-commerce, Retail, Home Services & App Growth | ROAS | Customer Acquisition | Revenue Growth
Bengaluru
5+ years of work experience
Apr 20251 yr 3 mosJun 2026
• Managed ₹1.5Cr+ monthly advertising budget across Google Ads and Meta Ads for multiple client accounts.
• Planned, launched, and optimized Search, Performance Max, Shopping, Demand Gen, and Meta campaigns across Healthcare, E-commerce, Retail, Home Services, and App Subscription brands.
• Built end-to-end measurement and reporting using GA4, Google Tag Manager, Merchant Center and Looker Studio for attribution and performance insights.
• Leveraged an in-house AI-powered marketing platform for performance analysis, automated dashboards and optimization recommendations to support faster campaign decisions.
• Collaborated closely with CEOs, CMOs and marketing stakeholders of client brands to align paid media strategy with business objectives and growth targets.
• Improved campaign performance through audience segmentation, keyword research, bid optimization, budget allocation and A/B testing, driving higher ROAS and customer acquisition.
• Monitored and optimized key performance metrics including CTR, CPC, CPA, ROAS, Conversion Rate, Revenue and CAC to maximize marketing efficiency.
• Worked cross-functionally with creative, CRM, and client teams to execute data-driven growth initiatives and continuously optimize campaign performance.
Apr 20232 yrs 1 moApr 2025
• Executed SEO strategies, including keyword research, on-page optimization and technical SEO to improve organic visibility.
• Conducted competitor research and keyword analysis using SEMrush, Ahrefs, Ubersuggest and Google Keyword Planner to identify growth opportunities.
• Designed and managed WordPress websites and optimized landing pages to improve user experience, lead generation and search engine performance.
• Managed and optimized Google Ads campaigns for lead generation and improved campaign performance.
• Planned and managed social media marketing across Facebook, Instagram, LinkedIn and X (Twitter) to increase audience engagement.
• Created SEO-friendly website content following search engine best practices.
• Tracked website traffic, user behaviour and campaign performance using Google Analytics, providing actionable insights for optimization.
• Collaborated with designers and content teams to improve website performance, user experience and digital marketing initiatives.
May 202211 mosMar 2023
• Provided customer support for UK customers through an international voice process while maintaining high service quality.
• Resolved customer queries efficiently by delivering timely and accurate solutions within defined SLAs.
• Maintained high customer satisfaction through effective communication, problem-solving and active listening.
• Collaborated with internal teams to resolve customer issues and improve the overall support experience.
Feb 20211 yr 4 mosMay 2022
• Delivered customer support for US customers through an international voice process.
• Assisted customers by resolving product and service-related queries while ensuring a positive customer experience.
• Consistently met quality, productivity and customer satisfaction (CSAT) metrics in a fast-paced environment.
• Demonstrated strong communication, empathy and problem-solving skills while handling customer interactions.
Firoze’s AI Stack
Education
Bachelor of Engineering, Mechanical Engineering
Sambhram Institute of Technology, BANGALORE
20154 yrs2019
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