Headline

Marketing Lead @Zapcom | Ex FlexiLoans | Ex Houising.com | Driving Growth through Product-Led Marketing | SaaS | B2B | Fintech

About

I’m a Senior Marketing Leader with experience across fintech, SaaS, and B2B Companies— and at my core, a startup enthusiast who thrives in fast-paced, zero-to-one environments. I bring a data-driven mindset to problem-solving, with a strong bias toward action. My journey spans performance and product marketing, GTM strategy, digital campaign execution, and brand building — with hands-on involvement across every stage of growth. I’ve helped businesses scale 1x to 30x, and executed campaigns that consistently delivered ROI. Most recently, I worked as a Sr marketing manager at Open Financial Technologies (India’s first neobank, backed by over $230M in funding), where I handled GTM, product positioning, and growth strategy for: • Account Payables & Receivables • Connected Banking (Banking Connect) • Payment Gateway • Open Capital • Optotax (GST automation for CAs and Enterprises) This included launching Optotax from scratch, revamping product pages, enabling sales with ICP-focused collateral, and running full-fledged Performance marketing campaigns. Revamped Drips Open capital & others, along with lead gen lead approach. Before that, I spent 7 years at FlexiLoans.com (a leading digital lender with (₹375 crore+ raised), where I scaled paid marketing from ₹1 Cr to ₹10 Cr/month, built full-funnel growth systems, and launched the brand campaign “Loan Nahi Samjho, Tarakki Hai”. I also worked on scaling native and programmatic advertising to improve unit economics and expand reach beyond traditional channels like Meta, Google & DB marketing. I hold an executive marketing certification from IIT Bombay and enjoy working at the intersection of creativity, technology, and data. Outside of work, you’ll find me overthinking with a coffee in hand, breaking down business models on Notion, or playing my go-to classic rock playlist. Have a problem to solve? Need more insights on a specific growth channel? Feel free to DM me. Currently open to seeking opportunities in Marketing Roles.

Location

Bengaluru

AI stack

anthropic apis

claude code

cursor

openai

Work experience

Senior Marketing Manager at Open Financial Technologies, Oct 2024 - Jul 2025 · 10 mos, Bengaluru, Karnataka, India

Senior Marketing Manager at FlexiLoans, Mar 2022 - Sep 2024 · 2 yrs 7 mos, Mumbai, Maharashtra, India

Campaign Manager at Hiranandani Financial Services, Apr 2021 - Mar 2022 · 1 yr, Mumbai, Maharashtra, India

Marketing Manager at FlexiLoans, Dec 2020 - Apr 2021 · 5 mos, Mumbai, Maharashtra, India

Assistant Marketing Manager at FlexiLoans, Oct 2018 - Dec 2020 · 2 yrs 3 mos, Mumbai Area, India

Supply Chain Management at FlexiLoans, Dec 2017 - Oct 2018 · 11 mos, Mumbai Area, India, Supply chain finance was introduced, was explored to the opportunity. Setting up the process and engaging in continues improvement. Communication with partners like Flipkart and Myntra. Communication with SMEs who wants to avail invoice discounting facility. Onboarding to disbursal management. Post disbursal etc.

Education

Executive program in Management, Marketing/Marketing Management, General, IIT Bombay - Shailesh J. Mehta School of Management

Bachelor of Arts - BA, Psychology, K J Somaiya College of Arts & commerce