---
title: "Femina P U - Senior Product Designer in Bengaluru | Tal"
description: "Meet Femina P U, Ai Product builder | Senior Product Designer at RailYatri | 17 million MAU | 6+ years industry experience | Product Strategist | Data first designer based in Bengaluru. AI stack includes claude, codex, and cursor."
image: "https://tal.club/meet/femina-p-u/share-image"
---

# Femina P U on Tal

## Headline

Ai Product builder \| Senior Product Designer at RailYatri \| 17 million MAU \| 6\+ years industry experience \| Product Strategist \| Data first designer

## About

At RailYatri, I lead end\-to\-end design initiatives across multiple platforms, including iOS, Android, Mobile Web, Tablets, Desktop Web and Watch OS\. My work focuses on building and scaling cutting\-edge, cross\-platform user experiences for over 17 million monthly active users\. I spearheaded the development of a comprehensive design system from scratch, enhancing design consistency across digital touchpoints, and introduced Figma to RailYatri to streamline our design processes\. Collaborating with cross\-functional teams, I align product goals with user and business needs to deliver impactful solutions\. With a Bachelor of Technology in Electronics and Communications Engineering from APJ Abdul Kalam Technological University, I bring a technical foundation to my design expertise\. My prior experience spans roles as a Product Designer at CoinedOne, where I contributed to branding, design systems, and user research, and as a Brand Identity Developer at AL IMTEDAD, where I managed digital identities and marketing assets\. My focus remains on creating meaningful, scalable digital experiences that address user needs and drive business growth\.

## Location

Bengaluru

## AI stack

claude

codex

cursor

grok

notion

openclaw

## Work experience

Senior Product Designer at RailYatri\.in, Aug 2023 \- Present · 3 yrs 3 mos, Kochi, Kerala, India, \-Led end\-to\-end design across iOS, Android, Mobile Web, and Desktop Web, WatchOS for one of India’s top 5 train ticketing platforms, serving 600K\+ daily active users \-Spearheaded the development of a comprehensive design system from scratch, improving design consistency across all digital touch points\. Introduced figma in the organisation \-Designed new cutting edge technologies and scaled cross\-platform user experiences supporting 17M\+ monthly active users, ensuring consistency and usability at high traffic volumes\. \-Owner of design execution\. Collaborated with cross\-functional teams — including engineers, PMs, SEO, Marketing, business head, tech head, and founder — to align product goals with user&amp;business needs and technical feasibility\. \-Revamped the entire logo and visual branding system, creating a cohesive and modern identity across all consumer\-facing platforms\. \-Led Agile/Scrum workflows, contributing to sprint planning, backlog prioritisation, and design handoffs

Product Designer at CoinedOne, Nov 2022 \- Aug 2023 · 10 mos, Kochi, Kerala, India, \- Created detailed designs using Figma for our application Superr\. \- Created an updated design system from scratch\. \- Conducted research on user needs, market trends, and competitors\. \- Video editing and motion graphics creation for feature intro screen and mascot\. \- Worked with product team to develop product goals and requirements\. \- Developed brand guidelines for the application\. \- Conducted in\-person user interviews with customer success team\. \- Facilitated marketing idea creation for post\-launch\. \- Tested designs with users for feedback and improvements\.

Brand Identity Developer at AL IMTEDAD, Jun 2021 \- May 2022 · 1 yr, Dubai, United Arab Emirates, \- Developed and managed the digital identities of the parent Brand AL IMTEDAD and two of its subsidiary companies\. \- Responsible for the brand's visibility and consistent creation of digital and marketing assets\. \- Video editing and motion graphics creation\. \- Experimented with and implemented successfully Digital signage displays across multiple platforms\. \- Responsible for idea generation and content strategy, coordinated with the marketing department\. \- Collaborated with the presale technical team to produce technical drawings\. \- Collaborated with SEO team to increase the website's visibility by generating backlinks\. \- Collaborated with the Developing team to redesign the website's UI/UX\.

Graphic Designer at Serefe, Sep 2020 \- Jun 2021 · 10 mos, Gurugram, Haryana, India, \-Created digital creatives and assets\. \-Created Youtube Videos for Marketing\. \-Created Motion graphic reels for Various social media Platforms\. \-Collaborted with other designers and were responsible for the visual identity of the Brand

## Education

Bachelor of Technology \- B\-tech, Electronics and Communications Engineering, APJ Abdul Kalam Technological University

[View the original profile](https://tal.club/meet/femina-p-u)

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