Femina P U profile photo 1 on Tal

Femina P U

Ai Product builder | Senior Product Designer at RailYatri | 17 million MAU | 6+ years industry experience | Product Strategist | Data first designer

Bengaluru

5+ years of work experience

RailYatri.in
Aug 20233 yrs 3 mosPresent

Kochi, Kerala, India

-Led end-to-end design across iOS, Android, Mobile Web, and Desktop Web, WatchOS for one of India’s top 5 train ticketing platforms, serving 600K+ daily active users -Spearheaded the development of a comprehensive design system from scratch, improving design consistency across all digital touch points. Introduced figma in the organisation -Designed new cutting edge technologies and scaled cross-platform user experiences supporting 17M+ monthly active users, ensuring consistency and usability at high traffic volumes. -Owner of design execution. Collaborated with cross-functional teams — including engineers, PMs, SEO, Marketing, business head, tech head, and founder — to align product goals with user&business needs and technical feasibility. -Revamped the entire logo and visual branding system, creating a cohesive and modern identity across all consumer-facing platforms. -Led Agile/Scrum workflows, contributing to sprint planning, backlog prioritisation, and design handoffs
CoinedOne
Nov 202210 mosAug 2023

Kochi, Kerala, India

- Created detailed designs using Figma for our application Superr. - Created an updated design system from scratch. - Conducted research on user needs, market trends, and competitors. - Video editing and motion graphics creation for feature intro screen and mascot. - Worked with product team to develop product goals and requirements. - Developed brand guidelines for the application. - Conducted in-person user interviews with customer success team. - Facilitated marketing idea creation for post-launch. - Tested designs with users for feedback and improvements.
AL IMTEDAD
Jun 20211 yrMay 2022

Dubai, United Arab Emirates

- Developed and managed the digital identities of the parent Brand AL IMTEDAD and two of its subsidiary companies. - Responsible for the brand's visibility and consistent creation of digital and marketing assets. - Video editing and motion graphics creation. - Experimented with and implemented successfully Digital signage displays across multiple platforms. - Responsible for idea generation and content strategy, coordinated with the marketing department. - Collaborated with the presale technical team to produce technical drawings. - Collaborated with SEO team to increase the website's visibility by generating backlinks. - Collaborated with the Developing team to redesign the website's UI/UX.
Serefe
Sep 202010 mosJun 2021

Gurugram, Haryana, India

-Created digital creatives and assets. -Created Youtube Videos for Marketing. -Created Motion graphic reels for Various social media Platforms. -Collaborted with other designers and were responsible for the visual identity of the Brand

Femina’s AI Stack

claude
claude
codex
codex
cursor
cursor
grok
grok
notion
notion
openclaw
openclaw

Education

APJ Abdul Kalam Technological University

Bachelor of Technology - B-tech, Electronics and Communications Engineering

APJ Abdul Kalam Technological University

20164 yrs2020

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Headline

Ai Product builder | Senior Product Designer at RailYatri | 17 million MAU | 6+ years industry experience | Product Strategist | Data first designer

About

At RailYatri, I lead end-to-end design initiatives across multiple platforms, including iOS, Android, Mobile Web, Tablets, Desktop Web and Watch OS. My work focuses on building and scaling cutting-edge, cross-platform user experiences for over 17 million monthly active users. I spearheaded the development of a comprehensive design system from scratch, enhancing design consistency across digital touchpoints, and introduced Figma to RailYatri to streamline our design processes. Collaborating with cross-functional teams, I align product goals with user and business needs to deliver impactful solutions. With a Bachelor of Technology in Electronics and Communications Engineering from APJ Abdul Kalam Technological University, I bring a technical foundation to my design expertise. My prior experience spans roles as a Product Designer at CoinedOne, where I contributed to branding, design systems, and user research, and as a Brand Identity Developer at AL IMTEDAD, where I managed digital identities and marketing assets. My focus remains on creating meaningful, scalable digital experiences that address user needs and drive business growth.

Location

Bengaluru

AI stack

claude

codex

cursor

grok

notion

openclaw

Work experience

Senior Product Designer at RailYatri.in, Aug 2023 - Present · 3 yrs 3 mos, Kochi, Kerala, India, -Led end-to-end design across iOS, Android, Mobile Web, and Desktop Web, WatchOS for one of India’s top 5 train ticketing platforms, serving 600K+ daily active users -Spearheaded the development of a comprehensive design system from scratch, improving design consistency across all digital touch points. Introduced figma in the organisation -Designed new cutting edge technologies and scaled cross-platform user experiences supporting 17M+ monthly active users, ensuring consistency and usability at high traffic volumes. -Owner of design execution. Collaborated with cross-functional teams — including engineers, PMs, SEO, Marketing, business head, tech head, and founder — to align product goals with user&business needs and technical feasibility. -Revamped the entire logo and visual branding system, creating a cohesive and modern identity across all consumer-facing platforms. -Led Agile/Scrum workflows, contributing to sprint planning, backlog prioritisation, and design handoffs

Product Designer at CoinedOne, Nov 2022 - Aug 2023 · 10 mos, Kochi, Kerala, India, - Created detailed designs using Figma for our application Superr. - Created an updated design system from scratch. - Conducted research on user needs, market trends, and competitors. - Video editing and motion graphics creation for feature intro screen and mascot. - Worked with product team to develop product goals and requirements. - Developed brand guidelines for the application. - Conducted in-person user interviews with customer success team. - Facilitated marketing idea creation for post-launch. - Tested designs with users for feedback and improvements.

Brand Identity Developer at AL IMTEDAD, Jun 2021 - May 2022 · 1 yr, Dubai, United Arab Emirates, - Developed and managed the digital identities of the parent Brand AL IMTEDAD and two of its subsidiary companies. - Responsible for the brand's visibility and consistent creation of digital and marketing assets. - Video editing and motion graphics creation. - Experimented with and implemented successfully Digital signage displays across multiple platforms. - Responsible for idea generation and content strategy, coordinated with the marketing department. - Collaborated with the presale technical team to produce technical drawings. - Collaborated with SEO team to increase the website's visibility by generating backlinks. - Collaborated with the Developing team to redesign the website's UI/UX.

Graphic Designer at Serefe, Sep 2020 - Jun 2021 · 10 mos, Gurugram, Haryana, India, -Created digital creatives and assets. -Created Youtube Videos for Marketing. -Created Motion graphic reels for Various social media Platforms. -Collaborted with other designers and were responsible for the visual identity of the Brand

Education

Bachelor of Technology - B-tech, Electronics and Communications Engineering, APJ Abdul Kalam Technological University