Headline

Creative Manager @ Clear | Branding, Creative Direction

About

Faustina has over 8 years experience in creating content and has curated strategic ideas and achieved tactical execution of content specific to Sales & Marketing solutions. A successful candidate with strong B2B as well as B2C software content marketing capabilities, with a track record of creating short and long-form written pieces that drive traffic, as well as the creation of video and other media assets. She has experience in developing content that drives results in a digital environment, as well as using data to inform potential changes to future content. She has interfaced with stakeholders across the Sales & Marketing business unit as well as members of the digital organization (including other content marketers, demand gen managers & the creative design team). Let’s not forget, she loves being Social! In the pursuit of getting brands/ personalities famous on social media ‘organically,’ she’s spent a lot of time on social platforms like LinkedIn, Twitter, Facebook, Instagram, Spotify and the like, trying to find the right methods to make a positive impact. Apart from just commenting, interacting, and retweeting on posts, she has hands-on expertise in using tools like Sprinklr, Squarespace, Wordpress, and Medium. She has leveraged knowledge of best SEO practices in creating content as per SEO requirements for better search engine performance. Good written and verbal communication skills. Passion for keeping up-to-date with developments in the Social Media landscape.

Location

Bengaluru

AI stack

anthropic apis

claude

Work experience

Creative Manager at Clear, Jan 2021 - Present · 5 yrs 10 mos, Bengaluru, Karnataka, India

Head of Communications at Clear from the makers of Cleartax, Jan 2021 - Aug 2025 · 4 yrs 8 mos, Worked as the head of communication, with my team of copywriters. Led 100+ campaigns across B2B campaigns, seasonal B2C communication. Lead the brand's social media communication & PR articles. In-funnel communication for 50+ cohort campaigns running at a time. Delivered 60% MQL uplift and 50% lower CPL across key segments. Created LinkedIn campaigns, generating 5000+ leads. Directed CXO thought leadership, email flows & webinars. Defined audience segmentation for different business tiers. Website and campaign landing page communication.

Marketing Specialist at Cisco, Dec 2018 - Dec 2020 · 2 yrs 1 mo, BANGALORE, INDIA, Coordinated social calendars, content rollouts, and reporting across multiple products and event tracks. Drove brand visibility through high-frequency, high-relevance content during national campaigns. Owned real-time content strategy for Cisco Connect; campaign awarded “Best Use of Live Streaming” by ET Brand Equity. Built the social voice for the MD of Sales (India & SAARC); blended corporate tone with thought leadership.

Content Manager at Netmeds.com, Mar 2018 - Dec 2018 · 10 mos, Chennai

Education

Master of Business Administration, Human Resources Management/Personnel Administration, General, Rabindranath Tagore University

Post Graduate Diploma in Business Analytics, Actuarial Science, Mount Carmel Institute of Management