Falgun Barot profile photo 1 on Tal

Falgun Barot

AI Generalist | Product & Growth Marketing Leader

Bengaluru

9+ years of work experience

Simplilearn
Sep 20242 yrs 2 mosPresent

Bangalore Urban, Karnataka, India

I head a high-performing team responsible for shaping our global product narrative—crafting compelling positioning, messaging, and go-to-market strategies that elevate the Simplilearn brand across key international markets.
Times Internet
Apr 20231 yr 6 mosSep 2024

Owned ET Prime’s product lifecycle — ran funnel experiments, improved onboarding and CX, and drove data-led GTM initiatives to grow retention and engagement. Turned insights into product improvements through tight collaboration with engineering, analytics, and design.
Times Internet
Apr 20221 yrMar 2023

Times Internet
Nov 20201 yr 5 mosMar 2022

OYO
Nov 20182 yrs 1 moNov 2020

Gurgaon, Haryana, India

Led end-to-end campaign management at OYO LIFE, focusing on optimizing customer conversion through targeted communications across channels such as App, Email, SMS, and WhatsApp to drive engagement, retention, and growth. Leveraged data analysis to inform customer segmentation strategies and collaborated with internal teams, including Analytics, Product, Comms, and Content, to enhance tracking, attribution, and optimization. Strategized and deployed high-impact performance marketing campaigns, continuously refining efforts to improve cost-per-acquisition (CPA) and maximize campaign efficiency from planning through execution.
Tata Teleservices Ltd
May 20171 yr 6 mosOct 2018

New Delhi Area, India

Managed Mobile App & website for Tata Teleservices Mobility business spanning across Photon, Walky, Prepaid, Postpaid & Broadband products. - Managing the customer experience (UI/UX/CX) and customer lifecycle for the entire digital portfolio of TTL Mobility Business covering Web/Mobile sites, Self-Serve portals including My Tata Docomo App and all Digital Campaign landing pages executed on Owned Media -Driving Online Customer Penetration and Engagement for Base Self-Serve, Recharge & Bill Payment across the entire REC base for all the Business Lines – Prepaid & Postpaid Mobile, Photon, Walky, WiFi, Broadband & Retail Wire Line - Offline Product Marketing for all circles
EY
Apr 20162 mosMay 2016

Mumbai

- Identification of the core challenges in smart city implementation in India - Technical understanding of smart service architectures & communication methodologies - Analyzing the communication challenges & recommending solutions for the same

Falgun’s AI Stack

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Education

SYMBIOSIS INTERNATIONAL UNIVERSITY

Master of Business Administration (MBA)

SYMBIOSIS INTERNATIONAL UNIVERSITY

20152 yrs2017
Gujarat Technological University (GTU)

Bachelor of Engineering (B.E.), Electronics & Communication

Gujarat Technological University (GTU)

20104 yrs2014

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Headline

AI Generalist | Product & Growth Marketing Leader

About

Associate Director of Product Marketing at Simplilearn. Building AI-forward GTM strategies & leading cross-functional marketing teams. 9 years scaling product launches, market positioning, and growth engines across edtech and consumer-tech. Specialist in go-to-market strategy, product-market fit, and international expansion. Passionate about turning market insights into scalable growth.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

lovable

notebooklm

Work experience

Associate Director - Product Marketing at Simplilearn, Sep 2024 - Present · 2 yrs 2 mos, Bangalore Urban, Karnataka, India, I head a high-performing team responsible for shaping our global product narrative—crafting compelling positioning, messaging, and go-to-market strategies that elevate the Simplilearn brand across key international markets.

Senior Product Manager at Times Internet, Apr 2023 - Sep 2024 · 1 yr 6 mos, Owned ET Prime’s product lifecycle — ran funnel experiments, improved onboarding and CX, and drove data-led GTM initiatives to grow retention and engagement. Turned insights into product improvements through tight collaboration with engineering, analytics, and design.

Product Manager at Times Internet, Apr 2022 - Mar 2023 · 1 yr

Product Marketing Manager at Times Internet, Nov 2020 - Mar 2022 · 1 yr 5 mos

Assistant Manager - Growth Marketing at OYO, Nov 2018 - Nov 2020 · 2 yrs 1 mo, Gurgaon, Haryana, India, Led end-to-end campaign management at OYO LIFE, focusing on optimizing customer conversion through targeted communications across channels such as App, Email, SMS, and WhatsApp to drive engagement, retention, and growth. Leveraged data analysis to inform customer segmentation strategies and collaborated with internal teams, including Analytics, Product, Comms, and Content, to enhance tracking, attribution, and optimization. Strategized and deployed high-impact performance marketing campaigns, continuously refining efforts to improve cost-per-acquisition (CPA) and maximize campaign efficiency from planning through execution.

Deputy Manager - Product Marketing at Tata Teleservices Ltd, May 2017 - Oct 2018 · 1 yr 6 mos, New Delhi Area, India, Managed Mobile App & website for Tata Teleservices Mobility business spanning across Photon, Walky, Prepaid, Postpaid & Broadband products. - Managing the customer experience (UI/UX/CX) and customer lifecycle for the entire digital portfolio of TTL Mobility Business covering Web/Mobile sites, Self-Serve portals including My Tata Docomo App and all Digital Campaign landing pages executed on Owned Media -Driving Online Customer Penetration and Engagement for Base Self-Serve, Recharge & Bill Payment across the entire REC base for all the Business Lines – Prepaid & Postpaid Mobile, Photon, Walky, WiFi, Broadband & Retail Wire Line - Offline Product Marketing for all circles

Management Intern, Risk Advisory Services at EY, Apr 2016 - May 2016 · 2 mos, Mumbai, - Identification of the core challenges in smart city implementation in India - Technical understanding of smart service architectures & communication methodologies - Analyzing the communication challenges & recommending solutions for the same

Education

Master of Business Administration (MBA), SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Engineering (B.E.), Electronics & Communication, Gujarat Technological University (GTU)