Headline

Global Commercialization and Marketing Leader

About

I have over 15 years of medical device experience in building and leading high-performing teams, launching products from line extensions to disruptive technologies, and developing unique commercialization strategies to ensure market leadership. I have a strong background in strategy and product marketing, with deep experience in neurovascular, cardiovascular, endovascular, and hypertension therapies. I have worked extensively in product development, collaborating closely with Engineering, Design and Clinical teams to define product requirements and product enhancements. I have also led commercialization efforts that have required creating global go-to-market strategies, management of key opinion leaders, global message execution, and training development.

Location

San Francisco Bay Area

AI stack

codex

cursor

opencode

Work experience

Sr. Director Marketing at Akura Medical, 2024 - Present · 2 yrs 8 mos, Lead establishment of Akura Medical as a pioneer in the Venous Thromboembolism (VTE) market. Lead upstream product definition for portfolio and create go-to-market plan, including the development of commercialization, branding, training, reimbursement and pricing strategies.

Strategic Advisor at California Life Sciences (CLS), Sep 2023 - Present · 3 yrs, Advisor and mentor to Founders and CEOs in CLS's FAST program accelerator. Have advised startups across diverse sectors, including wearables, acute brain failure, and cancer biopsies.

Managing Partner at Blue Spur Consulting, 2023 - Present · 3 yrs 8 mos, Bringing products to life, from product design to launch, for start-ups and mid-size companies in the medical device space, using over 15 years of industry experience bringing disruptive therapies to market. Services include (but not limited to): - Concept to launch strategy and planning - Marketing collateral development and execution of launches - Product development / Understanding customer needs - Go to Market strategy - KOL and Advisory board strategy and execution - Business plans and Market need assessments

VP of Marketing at ReCor Medical, 2019 - 2023 · 4 yrs, Built Marketing function to lead upstream product development, downstream market management, marketing communications and training. Developed global commercialization strategy to launch renal denervation system into European and US markets. Efforts included setting messaging, creating launch tools, setting account prioritization and determining therapy development approach. Launched in select European countries in 2022. Developed and executed on product roadmap to capture user needs and create requirements for next generation systems, providing portfolio additions through 2028 and ensuring a robust, competitive pipeline. Oversaw all global congress execution, including promotion, PR, booth design, symposia, and logistics. Delivered impactful content at all major global industry conferences including EuroPCR and TCT. Led global KOL development strategy, identifying physicians for clinical, product and podium impact. Assessed Salesforce CRM, initiating a multi-phased global CRM implementation to assist in account management and provide senior leadership with dashboards to aid in decision-making. Led patient recruitment efforts for two global randomized, controlled trials, including pivotal FDA study. Ensured successful enrollment throughout COVID-19. Trials met all primary and secondary endpoints.

Director of Marketing at Cordis, 2017 - 2018 · 1 yr, Milpitas, CA, Responsible for setting national strategy and tactical execution for $189 MM endovascular portfolio, spread across eight different franchises and over 3,000 SKUs. Restructured marketing team and recruited talent to fill gaps, stabilizing underperforming franchises and returning them to growth. Planned and led multiple physician advisory boards, developing key opinion leader relationships for input into critical upstream projects. Oversaw creation of 5 year North America Strategic Plan. Led domestic due diligence for multiple business development partnerships, providing roadmap for future portfolio growth.

Education

MBA, International Business, The University of Chicago Booth School of Business

B.S., Systems Engineering, Economics, University of Virginia