Headline

Senior Content Manager driving Brand Growth through Social Media, Email Marketing, Content Strategy & Creative Direction | Jewelry Enthusiast

About

I started out writing product descriptions, push notifications, and ad copy as a content associate. Today, I lead full-funnel content and creative strategy for a jewelry brand overseeing everything from digital ads and influencer campaigns to website photoshoots and packaging design. Over the past 4+ years, I’ve worked deeply in the jewelry industry, especially silver jewelry, shaping how brands look, sound, and connect with their audience. I’ve gone from writing the words to defining the why and that journey has taught me how powerful content becomes when paired with clear strategy and strong visual storytelling. 🔹 What I do now • Plan and execute content strategies across web, ads, social media, and retail • Strategise Email Marketing, rewards programs, and more fun things! • Direct creative for brand and website photoshoots; from concept to execution • Oversee influencer marketing, packaging copy, store creatives, and more thrilling ideas • Build content systems that are scalable, engaging, and aligned with brand goals • Craft SEO-rich content that ranks, converts, and connects 📌 Some wins I’m proud of • Took brands from scattered content to a cohesive voice across platforms • Boosted campaign performance with audience-first messaging • Led storytelling for new jewelry launches and festive campaigns • Helped grow engaged communities through a mix of organic and paid content • Delivered consistent brand narratives across digital and offline touchpoints At the heart of my work is a simple belief: good content is not just written, it’s felt. Whether it's an ad, an email, or an unboxing moment, I try to make sure it leaves an impression.

Location

Bangalore Urban

AI stack

claude

gemini

ChatGPT

Kling AI

Work experience

Senior Content Manager at Paksha, Sep 2024 - Aug 2026 · 2 yrs

Social Media Manager at Freelance, Sep 2023 - Aug 2024 · 1 yr

Online Marketing Assistant at Akshaya Patra UK, Aug 2023 - Oct 2023 · 3 mos, Managed website content updates and social media growth strategies. Created Canva-based content and managed email campaigns via Mailchimp.

Content Associate at GIVA, Jun 2022 - Jun 2023 · 1 yr 1 mo, Started as a content associate handling all shopify product drafting. Wrote notifications and Ad copies for Facebook, Google and Instagram ads. Worked in customer retention by creating content for WhatsApp messages, emailers, notifications, etc. Wrote scripts for ads and big campaign films. Handled Social Media channel- Instagram, LinkedIn and YouTube. Created strategy for the social media channels. Did Campaign planning, ideation and creation. Oversaw design and creation of Instagram posts. Did paid ads for Instagram through Boosting. Collaborated with influencer team and influencers for campaigns and ideas. Helped graphic designers with copy

Content Writer at Self, 2018 - 2024 · 6 y, Bangalore, Created SEO-optimized content for various industries, including Amazon product descriptions and fashion guides. Conducted keyword research to improve search rankings and drive organic traffic.

Education

MBA, Luxury management, MBA-ESG-India

Bachelor of Technology - BTech, Computer Science, Presidency University Bangalore

Public links

github: https://github.com/musicfreak7

medium: https://medium.com/@dekadhanangkita7

fairyqueendeka.my.canva.site: https://fairyqueendeka.my.canva.site/