Headline

Building Supertails.com | Category Management | Pricing Expert

About

I’m an eCommerce Assistant Category Manager with 4+ years of experience driving growth in digital retail, specializing in category strategy, merchandising, pricing, and vendor management. I’ve managed end-to-end category P&L, scaled premium brands, and optimized assortment planning to deliver strong revenue and margin impact. At Supertails, I contributed as one of the 0-to-1 builders in the startup’s early phase, driving growth in AOV for the pet food category through strategic pricing, catalog expansion, and quarterly tentpole sale planning. My focus has been on building strong vendor partnerships, launching super-premium brands (Acana, Orijen, Taste of the Wild), and delivering customer-first experiences. I’m passionate about leveraging data-driven decision-making to scale categories, craft competitive pricing strategies, and create sustainable growth. Currently seeking opportunities to further drive category growth and brand expansion in eCommerce.

Location

Bengaluru

AI stack

claude code

claude

gemini

openai

ChatGPT

Work experience

Category Manager at Supertails, Jan 2022 - Present · 4 y 8 mo, Bengaluru, Karnataka, India

Merchandising Intern at Supertails, Sep 2021 - Jan 2022 · 5 mos, Bangalore Urban, Karnataka, India, Managed product listings, pricing, and inventory for the pet food category while supporting assortment planning, vendor coordination, and on-site merchandising to drive sales and customer engagement.

Graduation Project at Central - Future Lifestyle Fashion Limited, Jan 2021 - May 2021 · 5 mos, Bengaluru, Karnataka, India

Intern at Central - Future Lifestyle Fashion Limited, Nov 2020 - Jan 2021 · 3 mos, Bengaluru, Karnataka, India

Student at National Institute of Fashion Technology Delhi, Jul 2019 - Nov 2021 · 2 yrs 5 mos, Kannur, Kerala, India

Education

Master's degree, Business, Management, Marketing, and Related Support Services, National Institute of Fashion Technology India

Master's degree, Fashion Merchandising, National Institute of Fashion Technology, India