Eswara Rao Bailapudi profile photo 1 on Tal

Eswara Rao Bailapudi

Senior Product Designer | UI/UX Lead | Design Systems | Enterprise SaaS | User Research | Figma | React | Certified ScrumMaster

Greater Bengaluru Area

11+ years of work experience

Creative Synergies Group
Feb 20233 yrs 8 mosPresent

Bengaluru, Karnataka, India

Leading UI/UX strategy, Design Systems, Product Design, and Frontend Architecture across multiple enterprise products in Healthcare, E-Learning, and Field Service Management domains. Key Responsibilities: • Lead cross-functional teams of designers and engineers, driving product delivery from discovery to production. • Own end-to-end UX lifecycle including User Research, Information Architecture, Wireframing, Prototyping, Visual Design, and Usability Testing. • Establish and govern scalable Design Systems using Figma, Design Tokens, and Storybook. • Collaborate with Product Managers, Business Stakeholders, and Engineering teams to align business goals with user needs. • Drive Agile delivery, sprint planning, design reviews, stakeholder management, and release planning. • Architect scalable ReactJS front-end solutions using Material UI, TypeScript, and component-driven development. • Mentor designers and developers while promoting design excellence and accessibility best practices. Achievements: ✔ Improved user satisfaction by 15% through UX modernization initiatives. ✔ Reduced design-to-development handoff effort by 20%. ✔ Managed a 10-member cross-functional product team. ✔ Achieved 100% on-time delivery across multiple product releases. ✔ Mentored junior designers and improved review cycle efficiency by 15%.
Wibmo
Sep 20157 yrs 6 mosFeb 2023

Bengaluru, Karnataka, India

Senior UI/UX Designer and React Frontend Specialist with responsibility for designing and developing enterprise-scale FinTech products serving millions of users. • Led end-to-end UX design, wireframing, prototyping, visual design, and frontend development initiatives. • Designed responsive web and mobile experiences for payments, fraud detection, and digital banking products. • Conducted heuristic evaluations, accessibility audits, usability testing, and user experience improvements. • Built scalable Design Systems, component libraries, and design-to-development workflows using Figma and Storybook. • Developed ReactJS-based frontend applications using JavaScript, HTML5, CSS3, Bootstrap, and modern UI frameworks. • Collaborated closely with Product Managers, Engineering Teams, QA, and Business Stakeholders. • Implemented WCAG 2.1 accessibility standards and responsive design best practices. Key Achievements: ✔ Improved user satisfaction by 10% through UX modernization initiatives. ✔ Reduced design-to-development cycle time by 15%. ✔ Delivered 12+ major product releases. ✔ Reduced engineering rework by 20% through standardized design systems. ✔ Supported products serving over 5 million users in the digital payments ecosystem. Skills: User Experience Design (UX), Product Design, Design Systems, Figma, User Research, Information Architecture, Wireframing, Prototyping, ReactJS, JavaScript, HTML5, CSS3, Accessibility (WCAG), Agile, Scrum, Stakeholder Management, Frontend Architecture.

Eswara’s AI Stack

claude code
claude code
claude
claude
codex
codex
gemini
gemini
ChatGPT
ChatGPT
Figma Make
Figma Make

Education

GITAM Deemed University

Master of Computer Applications

GITAM Deemed University

20083 yrs2011
Jawahar Navodaya Vidyalaya - JNV

Vidyaardhi Degree College, Computer Science

Jawahar Navodaya Vidyalaya - JNV

20043 yrs2007

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Headline

Senior Product Designer | UI/UX Lead | Design Systems | Enterprise SaaS | User Research | Figma | React | Certified ScrumMaster

About

Senior Product Designer & UI/UX Lead with 10+ years designing enterprise B2B SaaS products across FinTech, Healthcare, E-Learning and Field Service Management. I bridge design and engineering — owning User Research, Information Architecture, Wireframing, Prototyping, and Usability Testing, then building the frontend myself using React.js, TypeScript, and Material UI to ensure designs ship faithfully to production. I build and govern scalable Design Systems using Figma, Design Tokens, and Storybook, and bring a growing focus on AI & GenAI-powered experiences — exploring how tools like Anthropic Claude and OpenAI APIs can accelerate design workflows and shape human-in-the-loop product patterns. As a Certified ScrumMaster, I drive Agile delivery and project management across cross-functional teams — sprint planning, stakeholder alignment, and release management — with a consistent record of on-time delivery. Currently Module Lead at Creative Synergies Group, leading UX strategy, design systems, and Frontend Architecture across concurrent enterprise programs. Previously spent 7+ years at Wibmo (a PayU company) designing and building FinTech products serving 5M+ users in digital payments and fraud detection. Core strengths: UI/UX Design & Strategy | React Frontend Development | Design Systems | AI & GenAI-Enabled Design | Agile/Scrum & Project Management | Accessibility (WCAG 2.1) | Cross-Functional Team Leadership

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

gemini

ChatGPT

Figma Make

Work experience

Module Lead | UI/UX Lead | React Frontend Specialist at Creative Synergies Group, Feb 2023 - Present · 3 yrs 8 mos, Bengaluru, Karnataka, India, Leading UI/UX strategy, Design Systems, Product Design, and Frontend Architecture across multiple enterprise products in Healthcare, E-Learning, and Field Service Management domains. Key Responsibilities: • Lead cross-functional teams of designers and engineers, driving product delivery from discovery to production. • Own end-to-end UX lifecycle including User Research, Information Architecture, Wireframing, Prototyping, Visual Design, and Usability Testing. • Establish and govern scalable Design Systems using Figma, Design Tokens, and Storybook. • Collaborate with Product Managers, Business Stakeholders, and Engineering teams to align business goals with user needs. • Drive Agile delivery, sprint planning, design reviews, stakeholder management, and release planning. • Architect scalable ReactJS front-end solutions using Material UI, TypeScript, and component-driven development. • Mentor designers and developers while promoting design excellence and accessibility best practices. Achievements: ✔ Improved user satisfaction by 15% through UX modernization initiatives. ✔ Reduced design-to-development handoff effort by 20%. ✔ Managed a 10-member cross-functional product team. ✔ Achieved 100% on-time delivery across multiple product releases. ✔ Mentored junior designers and improved review cycle efficiency by 15%.

Senior Software Engineer – UI/UX & React Frontend at Wibmo, Sep 2015 - Feb 2023 · 7 yrs 6 mos, Bengaluru, Karnataka, India, Senior UI/UX Designer and React Frontend Specialist with responsibility for designing and developing enterprise-scale FinTech products serving millions of users. • Led end-to-end UX design, wireframing, prototyping, visual design, and frontend development initiatives. • Designed responsive web and mobile experiences for payments, fraud detection, and digital banking products. • Conducted heuristic evaluations, accessibility audits, usability testing, and user experience improvements. • Built scalable Design Systems, component libraries, and design-to-development workflows using Figma and Storybook. • Developed ReactJS-based frontend applications using JavaScript, HTML5, CSS3, Bootstrap, and modern UI frameworks. • Collaborated closely with Product Managers, Engineering Teams, QA, and Business Stakeholders. • Implemented WCAG 2.1 accessibility standards and responsive design best practices. Key Achievements: ✔ Improved user satisfaction by 10% through UX modernization initiatives. ✔ Reduced design-to-development cycle time by 15%. ✔ Delivered 12+ major product releases. ✔ Reduced engineering rework by 20% through standardized design systems. ✔ Supported products serving over 5 million users in the digital payments ecosystem. Skills: User Experience Design (UX), Product Design, Design Systems, Figma, User Research, Information Architecture, Wireframing, Prototyping, ReactJS, JavaScript, HTML5, CSS3, Accessibility (WCAG), Agile, Scrum, Stakeholder Management, Frontend Architecture.

Education

Master of Computer Applications, GITAM Deemed University

Vidyaardhi Degree College, Computer Science, Jawahar Navodaya Vidyalaya - JNV