---
title: "Esha Lahiri - Marketing Executive - India SAARC in Bengaluru | Tal"
description: "Meet Esha Lahiri, Marketing Executive - India SAARC @ Axis Communications | campaign building, education-led business, coffee, and tech startups are my interest areas based in Bengaluru. AI stack includes claude, meta, and obsidian."
image: "https://tal.club/meet/esha-lahiri/share-image"
---

# Esha Lahiri on Tal

## Headline

Marketing Executive \- India SAARC @ Axis Communications \| campaign building, education\-led business, coffee, and tech startups are my interest areas

## Location

Bengaluru

## AI stack

claude

meta

obsidian

Base44

Fireflies\.ai

Framer AI

## Work experience

Marketing Executive \- India SAARC at Axis Communications, Apr 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Founding Team \| Account Manager at ID8NXT, May 2022 \- Jan 2025 · 2 yrs 9 mos, Mumbai, Maharashtra, India, Led an integrated campaign for Microsoft Azure that engaged over 30,000 developers to participate and upskill their careers with Azure\. The campaign included a variety of tactics such as webinars, email marketing, social media, and community\-building activities\. The campaign was successful in driving awareness and interest in Azure among developers, resulting in an increase in Azure adoption and usage\. The campaign also helped to establish Microsoft Azure as a leading platform for developers to build and deploy applications in the cloud\. Responsible for the end\-to\-end production of explainer videos for Bayer India\. My role involved conducting topic research, creating storyboards, developing video concepts, and overseeing the production process\. These videos were designed to educate and inform audiences about Bayer's initiatives towards the developing global crisis in an engaging and easy\-to\-understand format\. Led a campaign for TiE Mumbai to increase brand awareness and generate leads for their upcoming entrepreneur cohort\. The campaign involved in\-depth research on audience sentiments and targeted social media and digital advertising efforts to reach potential candidates\. The campaign also focused on lead generation by creating lead conversion ads and forms to capture interested entrepreneurs’ contact information\.

Junior Account Executive at ON PURPOSE, May 2021 \- Jul 2021 · 3 mos, Mumbai, Maharashtra, India, • Vana Journey: direct client coordination, curating content, strategizing campaign ideas & executing them • Sterlite Tech Foundation: curated content copies for newsletter, flyers & bi\-weekly content for internal communications • Azad Foundation: worked on some creative newsletter designs as part of the \#PurposeProject • Worked with a great team of individuals to create purposeful client pitches for some of the best companies in the sector of social change

Social Media Marketing Intern at ON PURPOSE, Mar 2021 \- May 2021 · 3 mos, Mumbai, Maharashtra, India, Worked under the mentorship of an account manager to learn the ropes and working of a comms agency, curating and executing digital content campaigns for international brands, non\-profit organisations and more to bring impactful social change in areas of ed\-tech, health, women empowerment and more\. Some of the work included: 1\. Designing collaterals 2\. Working on NBD projects 3\. Copywriting & Content Writing 4\. Insights Management 5\. Social Media Ad Copies 6\. Social Media Marketing

Social Media Executive at Studio UnGap, Sep 2020 \- Nov 2020 · 3 mos, Mumbai, Maharashtra, India, Skilled in creating and executing campaigns that engage and resonate with audiences\. Keeping up to date with the latest trends and strategies in social media marketing, and using a diverse set of skills including copywriting, graphic design, community management, and analytics\. My role included telling brand stories through various social media platforms and fostering a sense of community among followers\. I approach my role as a social media manager with a holistic perspective, using data\-driven insights to inform my strategies and consistently deliver results\.

Social Media Marketing Intern at Studio UnGap, Jul 2020 \- Sep 2020 · 3 mos

## Education

BMS Event Management & PR, Event Management, NAEMD Mumbai

[View the original profile](https://tal.club/meet/esha-lahiri)

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