Headline

Product Designer · Conversion-led UX & Design Systems · Pune · Immediate joiner

About

I spent 376 days redesigning a transactional user flow and tripled its conversion rate. That's what happens when you combine structured user research, usability testing, and a design system built to scale then measure everything. I'm a Product Designer with 3+ years of experience delivering end-to-end UX across web and mobile. I design for outcomes, not just screens. What I bring: → UX research - Interviews, usability testing, journey mapping → Systems thinking - Scalable Figma design systems, 100+ screens → Clean dev handoff - Figma, Zeplin, documented components → Accessibility by default - WCAG-compliant, not retrofitted → Cross-functional collaboration - Devs, product, stakeholder

Location

Pune/Pimpri-Chinchwad Area

AI stack

dalle

glama

meta

mistral

Work experience

Senior E-commerce Associate at Overlays Clothing Pvt Ltd, Apr 2025 - Present · 1 yr 3 mos, · Redesigned transactional user flows end-to-end, growing conversion rate from 0.60% to 2.04% a 3× improvement sustained over 376 days across web and mobile platforms. · Built and maintained a scalable Figma design system covering 100+ product screens, establishing visual consistency and reducing design-to-development handoff time. · Led mobile-first UX improvements with WCAG accessibility compliance, reducing usability friction across key user journeys. · Conducted user research, journey mapping, and usability evaluations to validate design decisions before development, minimising post-launch revision cycles. · Collaborated cross-functionally with developers, marketing, and business stakeholders to align product experiences with user needs and commercial goals. · Used Figma AI to accelerate component generation and auto-layout structuring, improving sprint delivery speed.

Associate UI/UX Designer & Graphics Designer at Overlays Clothing Pvt Ltd, Apr 2025 - May 2026 · 1 yr 2 mos

UI/UX DESIGNER at Armoks Media Pvt. Ltd., Jul 2023 - Apr 2025 · 1 yr 10 mos, Pune District, Maharashtra, India, · Designed end-to-end digital experiences for B2B and D2C brands from discovery and user research through wireframes, prototypes, and high-fidelity UI delivery. · Led UX work across two distinct brand identities (Thirdstory and Oddtech), maintaining design consistency while adapting to different audiences and product goals. · Used Maze AI to synthesise usability test findings, surfacing friction points that directly informed design iterations and reduced rework. · Contributed to a 20% improvement in user retention through intuitive, research-backed user flows and interaction design.

Education

Bachelor of Commerce - BCom, commerce, Savitribai Phule Pune University