GTM | Prev. Marketing at Blume Ventures

Bengaluru

Bengaluru, Karnataka, India

Goa, India



Bachelor of Arts - BA, Sociology and Anthropology
Ashoka University
Science graduate
Indian high school, dubai
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I work as a marketer at Blume ventures, a homegrown Indian VC fund managing over $600M in assets. I love writing. I love reading. And I love understanding what makes people tick. And so creating content that is precise, incisive and bold excites me. Consider following me to know more about my experiments with content and how it can develop your brand.
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GTM Manager at profound.me, May 2026 - Present · 4 mos, Bengaluru, Reinventing how professionals get represented
Content Growth Specialist at Blume Ventures, Jan 2025 - Jun 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India, Responsible for marketing the fund through various content initiatives (Podcasts, books, videos, newsletters, articles, social media etc.) - Scaled Season 4 of the Blume Podcast to 3M+ views across platforms. Optimised CTR and average view duration through systematic testing of thumbnails, titles, and intro hooks. Repurposed long-form content into shorts to maximize reach, and used retention data to drive creative decisions across the funnel. - Built a content engine for a 2-person marketing team, leveraged AI to experiment with new formats, automate repetitive tasks, and significantly increase throughput across channels. - Experimented with building internal tools using Cursor and Claude Code to streamline workflows. Built a Substack intelligence tool that segments newsletter readers into three buckets (Founders, LPs, and Miscellaneous), tracks open frequency per reader, and surfaces the most engaged stakeholders in each segment. Here are some of the articles that I am proud of writing: https://blume.vc/commentaries/author:elton-coelho I hope to make Blume Ventures a household name for ambitious founders via the content we produce.
Growth & Brand Lead at build3, Feb 2022 - Nov 2024 · 2 yrs 10 mos, Goa, India, Joined a venture capital firm with a difference called build3 after graduating from Ashoka University. My time at build3 revolved around developing business verticals from the ground, boosting brand awareness through content, and helping grow a community of impact founders; in other words, I understand what it takes to grow a business and am capable of building an airplane when thrown off a cliff! Some of the things that I am proud of - Developed and grew build3's cohub business vertical; a co-living initiative designed for founders in Goa. Grew the business from 0 to Rs 6 lakhs/month. Managed a motley crew of interns, associates and on-ground staff, and achieved an NPS of 84. - In charge of growing a program titled "Seaside Startup Retreat"; an 8 day retreat designed to help people learn the ropes of building a startup. Earned Rs 5 lakhs in revenues over 3 editions of the retreat (20 people at Rs 25k each) - Initiated a podcast series and email newsletter titled build3's 'stories of change' that highlights how business can be a force for good. In charge of finding guests, ideating and scripting episodes, interviewing founders, writing and growing the newsletter, and editing the podcast. The newsletter has over 1700 subscribers with an average open rate of 40%. - Helped grow build3's Instagram follower count from 600 to over 6000 people and build3's LinkedIn follower count from 500 to over 3000 people within 1.5 years. Wrote a monthly newsletter for build3 on LinkedIn and grew our subscriber base organically from 100 subscribers to 1485 subscribers within 1.5 years.
Bachelor of Arts - BA, Sociology and Anthropology, Ashoka University
Science graduate, Indian high school, dubai