Headline

MBA Marketing Graduate I Interested in Brand Strategy, Creative Marketing & Digital Media

About

Marketing, for me, was never just about selling a product. It was always about observing why people choose certain brands and what makes them connect with a story — and that curiosity is what pushed me toward marketing. What started as an interest in branding and creativity turned into hands-on experience through internships and projects. From client acquisition and content strategy to social media branding, I’ve explored different sides of marketing in fast-paced environments. After completing my MBA in Marketing from Alliance University, I’ve been building experience across branding, content, social media, client communication, and creative strategy. I enjoy: • Turning ideas into campaigns • Understanding consumer behavior • Building engaging brand presence online Currently open to opportunities in: Marketing | Brand Strategy | Creative Strategy | Social Media | Digital Marketing

Location

India

AI stack

claude

notion

openai

ChatGPT

Wispr Flow

Work experience

Marketing at Fitterher, Oct 2026 - Present · 1 mo, Work from home, Content & Paid Social: Planned and guided YouTube podcast content and Facebook ads; scripted short-form videos and coordinated with editors through to the final edit • SEO & Content Marketing: Wrote SEO-optimized blogs and articles to build brand awareness and online visibility; supported ongoing website content • D2C Product Strategy: Supported a D2C brand from scratch ahead of its product launch through market research, trend analysis, and strategy development • Social Media Growth: Contributed content ideas and growth strategies that supported ~50K views and ~1,000 new followers in one month

Client Acquisition intern at AdOnMo, Mar 2026 - Jun 2026 · 3 mo, Bengaluru, • Proposals: Built and delivered 12+ customized proposals aligned to client marketing objectives, moving deals to the negotiation stage • Digital Advertising Sales: Pitched digital advertising solutions in live client meetings, contributing to a pipeline worth ₹4 lakh+ • Lead Generation: Generated 25+ qualified leads in 16 weeks through B2B cold calling and targeted email campaigns, prospecting with Apollo.io • Pipeline Management: Booked 12+ client meetings from cold outreach; managed a 25-account active pipeline in HubSpot

Marketing Intern at DigitalSprint AI Solutions, Jun 2025 - Aug 2025 · 3 mos, Bengaluru, Karnataka, India, This internship taught me how to combine creativity, strategy, and analytics to drive digital marketing efforts. I gained hands-on experience in social media branding, content creation, event campaigns, and SEO basics, while also learning how to align marketing activities with a company’s digital transformation goals.

Education

Master of Business Administration - MBA, Marketing, Alliance University

Bachelor of Business Administration - BBA, Marketing/human resources, AIMS Institutes

Public links

ektarathore.notion.site: https://ektarathore.notion.site/Ekta-Rathore-Marketing-Portfolio-2224ef35892e80baa6f2f387cb7cedf2?source=copy_link