---
title: "Ekta khatarkar - Category Manager(Buying) in India | Tal"
description: "Meet Ekta khatarkar, Category Management at Flipkart || ExReliance Retail || Young Achiever Award- Urbanladder|| ExPepperfry|| Digital Marketing & Analytics- ISB based in India. AI stack includes deepmind, grok, and kimi."
image: "https://tal.club/meet/ekta-khatarkar/share-image"
---

# Ekta khatarkar on Tal

## Headline

Category Management at Flipkart \|\| ExReliance Retail \|\| Young Achiever Award\- Urbanladder\|\| ExPepperfry\|\| Digital Marketing & Analytics\- ISB

## About

Results\-driven Category & Business Development professional with 4\+ years of experience across E\-commerce and Retail\. Skilled in P&L management, category scaling, vendor partnerships, assortment planning, and growth strategy\. Proven track record of driving GMV growth, improving margins, launching high\-performing categories, and optimizing customer experience across brands like Flipkart, Reliance Industries, Pepperfry, and CaratLane\. Strong commercial acumen with expertise in analytics, inventory planning, GTM execution, and cross\-functional stakeholder management\.

## Location

India

## AI stack

deepmind

grok

kimi

metaai

ChatGPT

ChatGPT Images

## Work experience

Category Manager\(Buying\) at Flipkart, Aug 2024 \- Present · 2 yrs 2 mos, Bengaluru

Category Manager at Kyari \(A Brand of Select\), Oct 2023 \- Mar 2024 · 6 mos, On\-site

Manager at CaratLane \- A Tanishq Partnership, Nov 2022 \- Apr 2023 · 6 mos, Mumbai, Maharashtra, India

Assistant Category Manager at Urban Ladder, Oct 2020 \- Nov 2022 · 2 yrs 2 mos, Received Young Achiever Award \(35vendors live in 10days\)\. > P&L Ownership > Brand Management > Sourcing and Catalogue Management > Gaps and Trends Analysis > Partner/Merchant Management > Strategic Planning & Execution > Product Innovation & Launch > Demand Forecasting > Inventory and Replenishment planning

Associate Category Manager at Pepperfry, Mar 2020 \- May 2020 · 3 mos, Mumbai, Maharashtra

Category Associate\- Furniture at Pepperfry, Feb 2019 \- Jul 2020 · 1 yr 6 mos, Mumbai, Maharashtra, India, • Achieving and controlling Key Business Metrices like GMV, NPS, Refunds, Margins, Warehouse Contribution, Conversions etc\. Achieving budgeted numbers for Furniture Category, by using different levers like new product development, addition of potential merchants, ensure attractive discounts from merchant on products, increase listings etc\. • Study current portfolio & identify product gaps in present listings\. Find Manufacturers, Retailers & Importers to fulfill the product gaps\. Qualify the merchants as per prerequisites \(Product Quality, Scale, Set\-Up, Product Assortment, Merchant’s Behavioral Alignment, Price Points\) and onboard them on portal\. Guide them and align them for online business • Visit Merchant as per pre\-decided Permanent Journey Plan and agenda\. Share market trends, promising product groups, designs, price points with Merchant\. Analyze Merchant listings, and discuss with merchants for New Product Introduction, Curation etc\. Visit merchant manufacturing unit to understand manufacturing process, quality checks, packaging being done • Cross Functional collaborations with Marketing, Supply Chain, Merchandising, Customer Support & Refund Desk to ensure best customer buying experience • Demand Forecasting with Inventory Team, to ensure adequate stocks are available in warehouse and stock\-outs are minimized\. Giving POs to merchant and ensure timely delivery • Plan promotions during Big Days, identify promotion SKUs, negotiate best price for the SKU\. Coordinate with Marketing, inventory team for festive offers • Visit furniture markets, & large format retailers to study competition offerings and new developments\. Be abreast about competition websites and market developments • Ensure “Net Promoter Score” is maintained to ensure high customer satisfaction, align merchants from time to time in case of deviation and take corrective action\. Study customer feedback and share insights with merchant • Ensure site merchandising is superior and up\-to\-date

## Education

PGDM, Retail Management, Chetna Insitute of Management & Research

Bachelor of Engineering \- BE, Electrical and Electronics Engineering, Uit rgpv

[View the original profile](https://tal.club/meet/ekta-khatarkar)

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