---
title: "Eesha Kohli - Product Analyst in Bengaluru | Tal"
description: "Meet Eesha Kohli, Product Analyst • Experimentation • Retention • Monetization based in Bengaluru. AI stack includes claude code, claude, and cursor. Explore public work links including medium."
image: "https://tal.club/meet/eesha-kohli/share-image"
---

# Eesha Kohli on Tal

## Headline

Product Analyst • Experimentation • Retention • Monetization

## About

I’ve always been curious about what makes people choose one product over another, what keeps them engaged, and why some experiences become part of a user’s routine while others don’t\. That curiosity first led me into customer\-facing and business roles, where I spent a lot of time understanding user behavior, decision making patterns, and what genuinely drives adoption and retention\. Over time, I found myself increasingly drawn toward the intersection of product, growth, and behavioral analytics\. Today, I work across product experimentation, monetization, and user behavior analytics within mobile and digital products\. My experience includes designing and analyzing A/B tests, identifying growth and retention opportunities, optimizing monetization systems, and translating behavioral patterns into product hypotheses that improve engagement and long\-term product performance\. What excites me most is understanding the “why” behind user actions not just tracking metrics, but uncovering the patterns, friction points, and behavioral loops that shape how products evolve and grow over time\.

## Location

Bengaluru

## AI stack

claude code

claude

cursor

notion

openai

## Work experience

Product Analyst at Kwalee, May 2025 \- Nov 2025 · 7 mos, Bengaluru, Karnataka, India, Kwalee develops and publishes the most fun games for mobile, PC and Console\. It has reached over 1 billion downloads with some of its mobile games\. As their Product Analyst, my role consisted of: \-Drove LTV uplift through experimentation across gameplay, monetisation, & progression features \- Executed A/B tests, cohort analyses, and release evaluations to support product & monetisation decisions \- Analysed player behaviour, gameplay funnels to identify engagement, retention, & monetisation opportunities \- Conducted competitive analysis, translating insights into actionable product recommendations \- Designed a centralised event tracking library to improve data quality \- Partnered with UA teams to optimise campaign & creative performance, improving network efficiency

Product Data Analyst at TapNation, May 2023 \- Apr 2025 · 2 yrs, Remote, TapNation is a Mobile Gaming publisher helping developers take their games to the next level\. TapNation released 50\+ games which generated more than 1 billion downloads\! As their Product Data Analyst, I was part of the data team and my role consisted of: \- Designing and leading the new tracking system and event creation methods \- Analyzing over 20\+ A/B tests and providing the next steps \- Analyzing regular game realses for over 10 games \- Creating data dashboards for the internal stakeholders \- Doing custom analysis using SQL, BQ, Looker and providing insights for next best action \- Brainstorming game ideas for future developments

Business Analyst at CloudLex \- The Legal Cloud, Nov 2022 \- Apr 2023 · 6 mos, Pune District, Maharashtra, India, Cloudlex is a personal injury case management system where you can streamline your operations by handling productivity, communication, collaboration and insights across the law firm\. As their Business Analyst my role consisted of: \- Gathering product requirements and creating product artefacts such as PRDs and BRDs \- Handling feature requests and end\-to\-end implementation \- Analyzing data to define metrics to improve feature and user flow using Mixpanel, SQL, etc \- Writing detailed user stories for the design and development team \- Conducting product demos for users and taking active user feedbacks

Associate\- Industry Partnerships at Omnicuris, Oct 2021 \- Oct 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, Omnicuris is India's Largest Digital Platform for doctors where we create engaging and upskilling content for doctors across multiple specialties in collaboration with national associations and medical councils\. As an Industry Partner my role consisted of: \- Gathering industry requirements \- Conducting product demonstrations \- Speaking with users to improve their product experience \- Suggesting features for improvement in the product \- Communicating with multiple stakeholders both internally and externally \- Creating detailed client documents

Business Development Manager at Sumeru Solutions, Mar 2020 \- Sep 2021 · 1 yr 7 mos, India

Management Trainee at Sumeru Solutions, Jan 2020 \- Mar 2020 · 3 mos, Bengaluru, Sumeru Solutions has been in the cybersecurity domain for the last 20 years and has been MSSP to over 17 companies\. Being pioneers in the domain, they have worked with clients from all industries in India and abroad\. It's a one\-stop destination for all your security problems\. My role as the BDM consisted of: \- Understanding in depth about the services and products \- Talking to users about their requirements \- Communicating the requirements to the technical team and customizing solutions \-Conducting secondary research and market research \- Analysing market trends \-Undertaking marketing initiatives \- Assisted in creating marketing collateral \- Problem\-solving and conflict resolution both internally and externally \-Taking part in various internal training initiatives

## Education

Bachelor of Arts, Economics, Delhi University

Executive PG in Data Science, Data Analytics, International Institute of Information Technology Bangalore

## Public links

- medium: https://medium\.com/@eesha\.kohli02

[View the original profile](https://tal.club/meet/eesha-kohli)

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