---
title: "Edwin Anthony - Senior General Manager in Bengaluru | Tal"
description: "Meet Edwin Anthony, Building Cars24.com | NoBroker.com | Urban Company | Alumni at Christ college | SaaS business | Cloud products & services | Real estate | B2B Sales | B2C Sales based in Bengaluru. AI stack includes claude code and claude."
image: "https://tal.club/meet/edwin-anthony/share-image"
---

# Edwin Anthony on Tal

## Headline

Building Cars24\.com \| NoBroker\.com \| Urban Company \| Alumni at Christ college \| SaaS business \| Cloud products & services \| Real estate \| B2B Sales \| B2C Sales

## Location

Bengaluru

## AI stack

claude code

claude

## Work experience

Senior General Manager at CARS24, Apr 2025 \- Present · 1 yr 6 mos

General Manager at CARS24, Aug 2023 \- Jul 2025 · 2 yrs, Bengaluru, Karnataka, India

Senior Territory Manager at CARS24, Feb 2022 \- Jul 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India

Senior Area Sales Manager \(Enterprise Sale\) at NoBroker\.com, Mar 2021 \- Feb 2022 · 1 yr, Pune Division, Maharashtra, India

Senior Area Sales Manager\- B2C at NoBroker\.com, Mar 2020 \- Jan 2022 · 1 yr 11 mos, Pune Division, Maharashtra, India, ▪ Successfully scaled the city's business in an upward and sustainable manner during the pandemic\. ▪ Played an integral role in the launch of Nagpur and Kochi city\. ▪ Headed Inbound Sales and Channel Sales\. ▪ Successfully handled customer grievances and escalations for key accounts\. ▪ Team mentorship and constant progression towards sculpting great sales & ops professionals\. ▪ Expertise in driving a large field teams\. ▪ Team building and mentorship expertise with lateral & entry\-level joiners\. ▪ Successfully introduced ways of lead generation and made a path for delivering steady sales even during tough Pandemic times\.

Area Sales Manager at NoBroker\.com, Jul 2019 \- Mar 2020 · 9 mos, Pune Area, India, ▪ Launched Pune city from scratch and scaled the city to a team of 60\+ employees\. ▪ Took complete care of the city P&L, including Sales, Operations and Admin role\. ▪ Represented the company and hired candidates in campus placement, walk\-in and cross\-team hiring\. ▪ Positioned NoBrokerHOOD in the market from new players to a trustworthy brand for the market\. ▪ Partnership & Alliance with various channel partners and organisations for new avenues of business\. ▪ Addition of renowned and prestigious clients to the cliental\. ▪Exhibited leadership skills in driving business and creating a nurturing environment for all teammates, which helped in achieving maximum deliverables, close to zero attrition and highly competitive sales professionals\.

City Category Manager at Urban Company, May 2018 \- Jun 2019 · 1 yr 2 mos, Bangalore, Getting UrbanClap to dominate across Bangalore city Understanding the category in depth, and how customers hire in the same Institutionalizing service delivery norms and processes for the category Impart necessary training to on\-boarded service professionals on these norms and how to use UrbanClap Driving busines for the category and ensuring all stakeholders are very well motivated and in sync with the strategy Represent UrbanClap in city\-wide events and conferences Work with the product team to create a great user experience for that category Work with the marketing team to generate customer requests in that category

Business Development Specialist at sumHR, Apr 2017 \- Feb 2018 · 11 mos, Pune Area, India, Roles & Responsibilities at sumHR:\-  Responsible to research, identify & generate new leads via cold calling, referral, and other means\.  Follow up on leads and conduct research to identify potential prospects via various Social Media platforms and relevant business websites  Develop in\-depth knowledge of cloud HRM software & effectively sell it to clients through initial phone conversation & online demonstration face\-to\-face meetings, negotiation, and eventual on\-boarding process\.  Tight follow\-up schedule with all lead opportunities\. Build strong & maintain strong client relationships to pave the way for additional future sales  Developing Customers \(New Sales\), up\-sell, cross\-sell and mining existing accounts  Provide inputs and necessary instructions to other cross\-functional departments \(especially Tech team, Customer success team, and Biometric team\) pertaining to client requests for product development & enhancements\.  Anticipate client need and concerns, maintain knowledge of problems and issues facing the client\.  Participate in projects to improve processes and enhance the client experience  Staying constantly up\-to\-date with the market trends specific to the Startup & SMEs  Maintain records of all sales activities/updates within our internal CRM system  Channel partnership to influence and inspire partner to resell sumHR in their area of influence\.  Selling of hardware components along with the primary offering for better customer satisfaction\.  Helping the billing team with all necessary billing details and assisting with the billing & invoicing\.  Smooth coordination of the processes and procedures post sales  Maintenance and recording of the data and information associated with the Business and Sale are passed on to the Customer Success team for implementation and other onboarding procedures\.

Business Development Executive at sumHR, Jul 2016 \- Mar 2017 · 9 mos, Pune, Maharashtra, India

Business Development Intern at UrbanClap, Dec 2015 \- Jan 2016 · 2 mos, Pune, Maharashtra, India, About UrbanClap UrbanClap \(www\.urbanclap\.com\) is a mobile marketplace for local services\. We help customers hire trusted professionals for all their service needs\. Be it getting a plumbing job done, improving your fitness through yoga, learning to play the guitar, decorating your home or getting candid photos of your wedding clicked, we are a sure shot destination for your service needs\.

## Education

Bbm\-ib, Business/Commerce, General, Savitribai Phule Pune University

Bachelor of Business Administration, International Business, Savitribai Phule Pune University

[View the original profile](https://tal.club/meet/edwin-anthony)

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