Headline

I and F Decision Sci Practitioner Analyst @ Accenture | Ex- C5i | Consumer Insights

About

A market research professional with experience in conducting market analysis, surveying customers, and developing insights. ‌-Skilled in leadership, market research, business development, digital marketing, brand strategy and problem-solving ‌-Seeking challenging roles and comfortable with ambiguity -‌Served in multiple internship roles as Quantitative research, Market Researcher, Marketing Intern , Business Development intern, Marketing Executive intern

Location

Greater Bengaluru Area

AI stack

claude

gemini

openai

Work experience

I&F Decision Sci Practitioner Analyst at Accenture, Nov 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Research Analyst at Course5i, May 2023 - Nov 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, • Worked on end-to-end market research studies supporting global clients across consumer, technology, and services domains. • Executed and supported advanced research methodologies including Conjoint Analysis, MaxDiff, Brand Tracking, Pricing Studies (Gabor-Granger), and Usage & Attitude (U&A) studies. • Involved in questionnaire preparation, review, and validation, ensuring alignment with research objectives. • Performed survey logic checks, link testing, and data quality (QC) validation to maintain high data accuracy and consistency. • Analyzed quantitative survey data using Excel (pivot tables, lookups, formulas) to derive insights on customer preferences, price sensitivity, brand health, and choice drivers. • Interpreted brand performance metrics, attribute importance, and trade-off analysis outputs to support data-driven decision-making. • Developed client-ready PowerPoint presentations translating complex analyses into clear insights, implications, and recommendations. • Collaborated with project managers and cross-functional teams to meet project timelines and client expectations. • Created case studies for completed research engagements, documenting objectives, methodology, insights, and business impact. • Assisted in developing and maintaining process documentation, contributing to standardization, knowledge transfer, and operational efficiency

Quantitative Research at Kantar, Nov 2022 - Apr 2023 · 6 mos, Bengaluru, Karnataka, India

Marketing Executive at Marut Drones, Jun 2022 - Sep 2022 · 4 mos, Hyderabad, Telangana, India

Marketing Research Intern at Social Parindee Digital Marketing Agency, Feb 2022 - Apr 2022 · 3 mos, India

Education

Master of Business Administration - MBA, Marketing, University of calicut

Bachelor of Science - BS, mathematics,statistics and computer science, St. Aloysius (Deemed to be University)