Headline

Marketing & Brand Strategist | B2B Marketing | GTM & Brand Positioning | MBA’24 NMIMS | B.Com (Hons) |

About

I'm a marketing strategist with a background in B2B brand communications, GTM planning, and revenue-linked campaigns. Brand strategy that has to earn its keep, that's the kind of marketing I like doing. At Lloyds Ventures, I run B2B campaigns by translating market and competitor intelligence into brand positioning and go-to-market strategy. I own client servicing for a 90+ account international portfolio, manage renewals and relationships. The craft side matters just as much as the numbers. I write whitepapers, decks, and web copy that keep brand voice consistent across every touchpoint, and I run LinkedIn ad campaigns end-to-end targeting, creative briefing, optimization. I read a market and turn it into a position. I build GTM plans that teams actually use.

Location

Delhi

AI stack

antigravity

opencode

claudecode

Work experience

Business Manager - Client Services & Marketing at Lloyds Ventures, Jan 2026 - Present · 8 mos

Senior Associate at Lloyds Ventures, Sep 2024 - Jan 2026 · 1 yr 5 mos, Gurugram, Haryana, India, - Managing brand communications & sales for a telecom research and advisory firm - from GTM strategy to content and event marketing - Run LinkedIn ad campaigns across the full funnel - audience building, creative briefing, performance tracking- improving lead quality by 20% - Generated ~₹1 Cr in revenue through targeted B2B campaigns - Handle the brand at global telecom events, driving 20%+ increase in post-event inbound queries - Promoted to lead the pre-sales department within 6 months - managing team training, product messaging, and operational workflows - Build brand content across whitepapers, decks, and webpages - maintaining consistent voice and visual identity across all touchpoints

Management Intern at EXL, Apr 2023 - May 2023 · 2 mos, Noida, Uttar Pradesh, India, Project Handled: Market Research and Competitive Benchmarking Conducted research to understand the dealings of the Insurance domain and kept note of the trends being followed in the industry. While, competition analysis is truly important, their activities were kept an eye on, leading to development of strategies to gain the competitive edge. As a project, this helped EXL in understanding the gap areas, capitalizing the trends and developing a unique proposition that gives an edge over the competitors and in the insurance sector in totality.

Brand Associate at DU Community101, Jul 2020 - Jul 2020 · 1 mo, - Handled media marketing and promoted the platform which resulted in 10% increased reach. - Developed marketing strategies to ensure organic growth and brand visibility.

Equity Research Trainee and Social Media Marketing at InvestMentor Stocks, Jun 2020 - Jul 2020 · 2 mos, - Got insights about the stock market while promoting the company as an equity research and social media marketing intern. - Used technical analysis and framed various trend lines for data-driven decisions and analysis.

Content Writer at Inception Wave, Jun 2020 - Jul 2020 · 2 mos, - Curated content for different campaigns of the company including Grapido, their subsidiary. - Wrote reviews and articles for different activities and tasks of the company

Education

Master of Business Administration - MBA, Marketing and Strategy, Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

B.Com(H), Commerce, Deen Dayal Upadhyaya College