Headline

Product Designer (UX/UI) — B2C Consumer Tech | Ex-Interior Design & E-commerce

About

I'm a Product Designer focused on B2C consumer tech. The kind of everyday, high-frequency products people open without thinking twice (food delivery, fitness, shopping). My recent work includes a case study reimagining Zomato's lunch-ordering flow around repeat, low-intent behavior, and a postpartum fitness app concept (Bloom) built around compassionate, non-punitive habit formation for new mothers, a life stage I found underserved by every major Indian fitness app. I came to product design through an unconventional path: 6 years in interior design, where I learned to think in spatial relationships and how people actually move through and use a space. And two years in e-commerce, where I sat close to customers and business operations and saw firsthand where digital experiences broke down for real users. Both gave me instincts that transfer directly into UX: empathy for the end user, an eye for visual proportion and clarity, and an understanding of the business constraints design has to work within. I'm now looking for a Product Designer / UX Designer role at a B2C consumer tech company. Somewhere mobile-first, user-research-driven, and building products for everyday Indian (or global) audiences.

Location

Greater Bengaluru Area

AI stack

claude

gemini

notion

openai

Canva Magic Studio

ChatGPT

Work experience

Founder at WholeSquared, Mar 2022 - Jan 2024 · 1 yr 11 mos, Bengaluru, - Designed and owned the storefront experience solo. From layout and merchandising to customer-facing UX, acting as de facto product owner across the full site. - Conceived and launched an in-house cushion cover collection, owning it from concept through merchandising and storefront placement - Founded and independently scaled the marketplace across 25+ brand partnerships and 100+ customers, managing sourcing, marketing, and customer service end-to-end.

Design Partner at HomeLane, Jan 2019 - Feb 2022 · 3 yrs 2 mos, Bengaluru, Karnataka, India, - Led discovery-to-execution design for ~15 residential clients, translating user needs and lifestyle requirements into spatial solutions, presenting concepts via mood boards and 3D visualizations, and iterating across feedback cycles - Managed 2-3 concurrent projects at a time end-to-end, building strong project ownership and independent, client-facing problem-solving skills

Interior Designer at Padma & Prabhakar Design, Jun 2018 - Dec 2018 · 7 mos, Bangalore

Junior Interior Designer at Planners architects and interior designers, Jan 2016 - Dec 2017 · 2 yrs, Greater Ahmedabad Area

Interior Designer at Ujjval Fadia Architects & Interior Design, Jun 2011 - Dec 2011 · 7 mos, Ahmedabad

Education

Bachelor's degree, Interior Design, Centre for Environmental Planning and Technology University, Ahmedabad

Public links

drashtishah.framer.website: https://drashtishah.framer.website/