---
title: "Drashti Buch - Marketing & Engagement Lead, JioMart in Bengaluru | Tal"
description: "Meet Drashti Buch, Marketing and Engagement Leader @ JioMart, AI enthusiast Marketing engagement lead @ JioMart. Ex Ogilvy, Ex Arvind Limited. Growth and Brand based in Bengaluru. AI stack includes gemini, lovable, and n8n. Explore public work links including medium."
image: "https://tal.club/meet/drashti-buch/share-image"
---

# Drashti Buch on Tal

## Headline

Marketing and Engagement Leader @ JioMart, AI enthusiast Marketing engagement lead @ JioMart\. Ex Ogilvy, Ex Arvind Limited\. Growth and Brand

## About

My story is about following my dream\. Spent foundation years in advertising \(Ogilvy and Mather\) creating powerful ROI driven campaigns for Vodafone's B2B business, JSW Steel, Bajaj Finserv amongst others\. Defined buyer personas, created consumer journeys, delivered award winning ATL and BTL campaigns and created product marketing collateral across the board\. Led brand transformation for India's only and largest denim maker and conglomerate, Arvind Limited by unearthing stories across businesses for the same and leading their websites revamp project and rebranding project from scratch\. Thereafter joined Freecharge in the fintech domain for growth marketing\. This has been 2\.0 evolution of my career where I lead growth for their merchant app including acquisition, retention and marketing\. Currently, I lead customer engagement and retention at JioMart across categories\. Earlier I handled category marketing for Jiomart building for their specialized/niche categories like artisans and handicrafts\. Also upskilling via Google digital marketing tools and analytics to make myself a digital first marketer\. One of those people, who love what they do :\)

## Location

Bengaluru

## AI stack

gemini

lovable

n8n

openai

Bolt\.new

ChatGPT

## Work experience

Marketing & Engagement Lead, JioMart at Reliance Retail, Mar 2022 \- Present · 4 yrs 7 mos, Bengaluru, Karnataka, India, Creating hypotheses, A/B testing, and closely monitoring customer journeys to guide customers from low\-involvement, commoditized groceries to high\-involvement, high\-trust electronics in Quick Commerce and Marketplace\. Leading customer engagement, brand marketing at JioMart & Growth for JioMart e\-commerce and Quick Commerce\. Running various campaigns and CVP programs for DAU uptick\. Launched a campaign \(brand film \- digital\) to drive orders for quick electronics and fashion segments\.\. Working on improving conversions, funnels and customer journeys using AI\-driven marketing\. Previously worked as category marketing lead for Handmade products, growing the category 30 percent YoY, by optimising traffic and conversion via channels such as search, merch and CRM\.

Associate Director, Growth Marketing at Freecharge, Mar 2019 \- Mar 2022 · 3 yrs 1 mo, Gurugram, Haryana, India, Driving offline retail and online merchant transactions growth via campaign and marketing Leading in\-app marketing and communication for Freecharge Business App\. Creating and managing product marketing for merchant business offerings like subscription, loans, financial services and more\. Responsible for growth, retention and reactivation of merchants via the app\. Also look at driving retail level marketing initiatives, brand presence and various engagement and activation campaigns for merchants\. Managed offer budgets with merchants for consumer acquisition on Freecharge App\.

Senior Brand Marketing Manager at Arvind Limited, Jul 2016 \- Feb 2019 · 2 yrs 8 mos, Ahmedabad, Gujarat, India, Had privilege to work with the chairman and top leadership to unearth stories and build a corporate story for Arvind and it's businesses via their corporate and business websites\. These helped in generating as many as 50\-100 B2B leads/month for the businesses\. Have driven research and coining of purpose statement, to guiding principles, to brand manual \(visual/tone of voice etc\) and implementing guidelines and processes across business units\. Set up social media presence and marketing templates for businesses\. Worked with business CEO s for various initiatives around branding, marketing and prestigious events like Vibrant Gujarat\.

Account Director , Account Management at Ogilvy & Mather, Feb 2011 \- Jul 2016 · 5 yrs 6 mos, Mumbai, Maharashtra, India, Created award winning campaign ''Will of Steel'' for JSW Steel \(Jindal Group\) and other product related ATL communication for offerings in Tier\-1 and Tier 2 cities\. which have helped create pull at distributor and retailer level for customers by over 30%\. Launched an oats brand in India in terms of packaging, atl and btl campaigns\. Lead the marketing and communications for India’s best marketed brand, Vodafone’s B2B arm\. The B2B arm is called Vodafone Business Services\. Have put together the product content and developing buyer persona for the brand which eventually helped in creating a strong base for sales collateral\. Delivered communication for various C\-suite events and led mass media campaigns for Vodafone’s most successful B2B lead generation programme \(held during F1 race in India\), This campaign got them over 80,000 audited leads and potential business worth $100 Mn\. Created customer journeys and communication flow for Vodafone's first ever B2B experience centre in Mumbai\. Have been nominated for Young Stars awards in Ogilvy twice and have been one of the top performing employees during my tenure there\.

Client servicing at Saints and Warriors, Apr 2008 \- Sep 2009 · 1 yr 6 mos, Mumbai, Maharashtra, India, This company gave me my first job and made me realize my potential as a people’s person and a good account management person\. Due to a commendable mentoring, I was able to handle pitches right from research to pitch presentations and related operations at the junior most level\. Here I handled 2 OTC brands by Paras Pharmaceuticals \- \(DÇold and Ringguard\) in terms of TVCs, packaging, press ads, TVCs and train branding etc\. amongst other projects that included creating a knowledge library for the agency\.

## Education

PGPCME \(Post graduate programme in Communications and Entrepreneurship\), Integrated marketing communications, MICA \| The School of Ideas

Bachelors of Mass Media, Advertising, KC College

## Public links

- medium: https://medium\.com/@drashtibuch

[View the original profile](https://tal.club/meet/drashti-buch)

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