Headline

Sales Director | Luxury Wellness Project Leader | 25+ yrs Intl. Sales | Spa, Sauna & Pool Solutions | Import-Export Expert | Delivered ₹12 Cr+ | Turnkey Installations 50+ High-Value Projects | Import-Export Strategist

About

With over 25 years of experience delivering luxury wellness solutions, I help architects, builders, and high-net-worth clients bring their spa, sauna, and pool visions to life across India and internationally. As a hands-on sales leader and project director, I’ve successfully overseen 50+ turnkey installations valued at ₹12 crore+ (1.5 million USD sales hands on, self achievement), managing every detail from import logistics to final handover. My expertise spans high-ticket B2B/B2C sales, dealer/architect network development, and the full technical stack—spa tubs, saunas, steam generators, advanced filtration, and solar heating integration. I thrive on building strong client partnerships and guiding teams to exceed ambitious sales targets. My import-export experience includes exclusive distribution for global brands and exporting wellness systems to luxury hotels in the Maldives. If you’re looking for a results-driven leader who can deliver complex, high-value wellness projects with excellence, let’s connect.

Location

Ludhiana

Work experience

Sr Area Sales Manager- North India at TREND Group, Jul 2025 - Present · 1 yr, India, 1. Build Trend Italy Galleries at dealers in North India 2. Appoint Stockist of swimming pool tiles running designs in each state 3. Develop new Dealer network, Maintain 3-4 Cr sales with old network 4. Develop brand awareness with dealers, architects, builders and end buyers

Deputy Sales Manager at Oyster Bath Concepts Pvt Ltd, Aug 2024 - Jul 2025 · 1 yr, Hybrid

Deputy Sales Manager at Oyster Bath Concepts Pvt Ltd, Aug 2024 - Jul 2025 · 1 yr, Ludhiana, Punjab, India, - Established the largest Oyster brand display in Mohali in partnership with Cerajot Tiles. - Appointed major dealerships and built a robust dealer/architect network in Bhatinda and Mohali. - Led and trained junior sales and technical teams, boosting sales outcomes and technical expertise. - Closed multiple high-value sales of swim spas, hot tubs, saunas, steam baths, and luxury fittings. - Delivered engaging presentations to convert high-end buyers at maximum potential.

Sales Director at Hydro Spa Fitness, Jul 2013 - Jul 2024 · 11 yrs 1 mo, Ludhiana, Punjab, India, Sales and Marketing operations, Nationwide • Leads generation and managing sales team. • Purchase operations, nationally and Internationally. • Import operations. • Export operations, Merchant trading, International shipments. • Installations operations, maintenance operations • After sales services operations, customer care • Presentation specialist Sales of Swimming pools with civil work, mechanical, plumbing and filtration with lighting, Sales of Imported Swim spa and Spa hot tubs made in USA, Canada and China. Sales of Infrared Sauna. Sales of Steam, Conventional Sauna.

Business Partner at Hydro Spa Fitness, Feb 2007 - Jul 2013 · 6 yrs 6 mos, Owned company share and lead to famous name and market reputation as Hydro Spa Fitness (Importer, Exporter, and Builder) • Imported Spa Tubs from USA • Importing infrared saunas, swim spas, and spa tubs from China • Merchant traders export spa tubs from USA to Maldives for 5-star hotels. • High knowledge and understanding of solar water heating, electrical solar, hydrotherapy, pH of water, water analysis, O.R.P. and dissolved hydrogen testing. Swimming pool filtration system, construction and maintenance. squash court construction and equipment, steam sauna and jacuzzi sales ans installation. • Basic and advanced knowledge and understanding of electrical, plumbing and construction. • Good skills in mathematical calculations in quotations and contracts. • Generating and making quotations for sales proposals. • Import of Spa tubs, steam Generators, Infrared saunas and became the first distributor of Artesian Spas USA in India. • selling to dealers and helping dealers close sales. • marketing and sales through architect, plumbers, home owners. • onsite after sales installation guidelines to architects and construction team. • selling spa tubs, steam, sauna etc. • Marketing in Punjab and Jammu. • Sales of steam, sauna, jacuzzi. • sales of swimming pool construction and filtration.

Territory Manager at Oyster Bath, Jul 2004 - Jan 2007 · 2 yrs 7 mos, sales of squash court, first squash with hard plaster, glass backwall and sports wooden flooring was built for Lodhi Club Ludhiana. • sold spa equipment with imported spa and infrared sauna etc. • Door to door sales and marketing of eurocon tiles and louret tubs. • Inside sales at showroom and outside sales.

Business Partner at Ceramic Centre, Nov 2001 - Jun 2004 · 2 yrs 8 mos

Education

Master in Sales Management and Marketing (Dual), MASTER IN SALES MANAGEMENT AND MARKETING, ENEB European Business School

Master of Business Administration - MBA, Sales management, ENEB European Business School