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Dr. Tushita Roy

Senior Brand & Marketing Manager | Healthcare Marketing Leader | Built “Sahyadri Health Talks” to 1M+ Views/Episode & 900K+ Subscribers | Patient Acquisition • Digital & Traditional Marketing • Thought Leadership

Mumbai

9+ years of work experience

Sahyadri Hospitals
Nov 20241 yr 11 mosPresent

Pune District, Maharashtra, India

Trilife Hospital formerly Specialist Hospital
Jul 20213 yrs 5 mosNov 2024

Bangalore Urban, Karnataka, India

 Marketing Strategies: Developed and executed hospital-aligned strategies.  Brand Management: Maintained consistent brand identity and messaging.  Digital Marketing: Managed website, SEO, social media, and email campaigns.  Traditional Marketing: Oversaw print, TV, radio, and outdoor ads  Patient Acquisition: Developed targeted campaigns for new patient acquisition and retention.  Community Engagement: Led health fairs, wellness programs, and local partnerships.  Analytics: Tracked performance with analytics tools, measuring key KPIs.  Budget Management: Managed and allocated the marketing budget effectively.  Vendor Management: Coordinated with external agencies and vendors.  Compliance: Ensured adherence to HIPAA, NABH, and other regulations.
2050-Healthcare
Sep 20201 yrAug 2021

Bengaluru, Karnataka, India

 Single Point of Contact: Managed PAN India operations for 15 centers, overseeing brand launch and marketing.  Brand Development: Created brand guidelines for visibility across digital, print, and advertising channels.  Marketing Strategy: Developed and implemented budget-aligned marketing plans.  Product Development: Contributed to product development and call center management.  Sales Support: Developed strategies to increase client outreach and enhance product marketing.  Performance Analysis: Analyzed marketing efforts to inform future strategies.  Content Management: Oversaw creation of blogs, case studies, and white papers.  Media Production: Planned and executed photo and video shoots for promotions.
Nightingales - The Home Health Specialist
Sep 20182 yrsAug 2020

Greater Bengaluru Area

 Digital Marketing: Implemented SEO, SEM, and Google Analytics strategies, boosting conversion rates.  Brand Building: Managed campaigns to foster brand awareness & generate leads.  Sales Tools Development: Created presentations, trend reports, and product data sheets.  Brand Development: Developed messaging, collateral, commercialization & events strategies.  Digital Strategy Deployment: Executed online marketing plans leveraging various campaigns.
Teleradiology Solutions
Feb 20171 yr 7 mosAug 2018

Bangalore

Dr.’s AI Stack

claude
claude
ChatGPT
ChatGPT

Education

BDS, DENTAL SURGEON

College of Dental Sciences

20056 yrs2011

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Dr. Tushita Roy on Tal

Headline

Senior Brand & Marketing Manager | Healthcare Marketing Leader | Built “Sahyadri Health Talks” to 1M+ Views/Episode & 900K+ Subscribers | Patient Acquisition • Digital & Traditional Marketing • Thought Leadership

About

A dental surgeon's degree. A podcast that beats news channels. 14 years of proof healthcare marketing is a growth engine, not a support function. I didn't start in marketing , I started in a dental chair, reading patients before writing briefs. That's my edge: I market to people who are scared, skeptical, or in pain, and I know the difference between a campaign that gets clicks and one that earns trust.

Location

Mumbai

AI stack

claude

ChatGPT

Work experience

Senior Marketing Manager at Sahyadri Hospitals, Nov 2024 - Present · 1 yr 11 mos, Pune District, Maharashtra, India

Senior Marketing Manager at Trilife Hospital formerly Specialist Hospital, Jul 2021 - Nov 2024 · 3 yrs 5 mos, Bangalore Urban, Karnataka, India,  Marketing Strategies: Developed and executed hospital-aligned strategies.  Brand Management: Maintained consistent brand identity and messaging.  Digital Marketing: Managed website, SEO, social media, and email campaigns.  Traditional Marketing: Oversaw print, TV, radio, and outdoor ads  Patient Acquisition: Developed targeted campaigns for new patient acquisition and retention.  Community Engagement: Led health fairs, wellness programs, and local partnerships.  Analytics: Tracked performance with analytics tools, measuring key KPIs.  Budget Management: Managed and allocated the marketing budget effectively.  Vendor Management: Coordinated with external agencies and vendors.  Compliance: Ensured adherence to HIPAA, NABH, and other regulations.

Senior Manager - Brand & Marketing at 2050-Healthcare, Sep 2020 - Aug 2021 · 1 yr, Bengaluru, Karnataka, India,  Single Point of Contact: Managed PAN India operations for 15 centers, overseeing brand launch and marketing.  Brand Development: Created brand guidelines for visibility across digital, print, and advertising channels.  Marketing Strategy: Developed and implemented budget-aligned marketing plans.  Product Development: Contributed to product development and call center management.  Sales Support: Developed strategies to increase client outreach and enhance product marketing.  Performance Analysis: Analyzed marketing efforts to inform future strategies.  Content Management: Oversaw creation of blogs, case studies, and white papers.  Media Production: Planned and executed photo and video shoots for promotions.

Asst Marketing Manger at Nightingales - The Home Health Specialist, Sep 2018 - Aug 2020 · 2 yrs, Greater Bengaluru Area,  Digital Marketing: Implemented SEO, SEM, and Google Analytics strategies, boosting conversion rates.  Brand Building: Managed campaigns to foster brand awareness & generate leads.  Sales Tools Development: Created presentations, trend reports, and product data sheets.  Brand Development: Developed messaging, collateral, commercialization & events strategies.  Digital Strategy Deployment: Executed online marketing plans leveraging various campaigns.

Content Writer at Teleradiology Solutions, Feb 2017 - Aug 2018 · 1 yr 7 mos, Bangalore

Education

BDS, DENTAL SURGEON, College of Dental Sciences