Headline

Healthcare Operations || Medical Communication and Healthcare Strategy Associate II BDS + PGDM II Edelman India

About

Good day everyone! I am Dr. Naomi Fernandes, a healthcare management professional with a Bachelor of Dental Surgery (B.D.S.) and a PGDM in Healthcare Management, specializing in strategy, marketing and operations. My journey combines a strong clinical foundation with business management expertise, enabling me to approach challenges with both analytical precision and creative problem-solving. Through my projects and internships, I have worked on strategic consulting assignments, market research and digital marketing initiatives that required aligning insights with execution. I enjoy writing, communication and content development, and leverage these skills to translate complex ideas into clear, impactful strategies. My experiences at WeSchool include conducting strategic analysis and market entry studies while also leading and contributing to student leadership initiatives. These opportunities strengthened my ability to collaborate across functions, manage documentation and deliver solutions that balance operational efficiency with innovation. I am passionate about roles at the intersection of healthcare strategy, marketing and business growth, and I am eager to contribute my skills in strategic planning, market communication and stakeholder engagement to forward-looking organizations.

Location

Goa

Work experience

Intern at Edelman, May 2024 - Jun 2024 · 2 mos, Mumbai, Maharashtra, India, - Developed integrated PR and digital marketing strategies for 3 healthcare clients using SEO and SEM tools, driving measurable gains in targeted audience engagement. - Produced a range of healthcare communications materials including press releases, briefing documents and client-facing content using structured medical writing frameworks, supporting brand positioning and stakeholder outreach for 3 healthcare clients. - Conducted competitive landscape analysis using secondary research databases, generating strategic positioning recommendations adopted by client-facing teams. - Coordinated cross-functional execution workflows across internal teams, ensuring on-time platform updates and zero-delay launch readiness. - Supported new business development initiatives by conducting market and competitor research, synthesizing insights into pitch-ready documents and strategic messaging frameworks, ensuring timely deliverables through coordinated stakeholder communication across internal teams.

Content Writer at The Dental Daily, Nov 2021 - Nov 2022 · 1 yr 1 mo

Management Council Member at Welingkar Institute of Management, Oct 2021 - Apr 2022 · 7 mos

Winter Intern at Michael Page, Jan 2022 - Mar 2022 · 3 mos, - Mapped 50+ senior professionals across top 10 global and Indian pharma companies using LinkedIn Recruiter and Naukri, accelerating senior-level talent pipeline for client mandates. - Streamlined candidate identification by building structured search workflows on internal databases.

Associate Dentist at Vatsalya Dental, Feb 2019 - Feb 2020 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Drove 75% revenue growth during targeted operational periods by identifying process gaps, implementing quality enhancement protocols and optimizing clinical business operations. - Reduced clinical documentation errors by designing and deploying improved patient record reporting systems, strengthening compliance and audit-readiness across the practice. - Standardized clinical workflows by establishing and monitoring SOPs across all operational processes, ensuring alignment with healthcare quality benchmarks and regulatory requirements.

Education

PGDM - Healthcare Management, Health/Health Care Administration/Management, Welingkar Institute of Management

Bachelor of Dental Surgery (BDS), AB Shetty Memorial Institute of Dental Sciences