---
title: "Dorshi S. - Marketing Manager in Mumbai | Tal"
description: "Meet Dorshi S., Brand Strategy & Marketing Leader | FMCG | Integrated Marketing · Digital · E-commerce · P&L Ownership based in Mumbai. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/dorshi-shah/share-image"
---

# Dorshi S\. on Tal

## Headline

Brand Strategy &amp; Marketing Leader \| FMCG \| Integrated Marketing · Digital · E\-commerce · P&amp;L Ownership

## About

Marketing professional with over 9 years of experience in the FMCG industry, with a track record of building brands that drive category growth and deliver measurable business outcomes\. Across a career spanning brand development, portfolio management, and commercial strategy, I have worked across the full marketing spectrum — from consumer insight and integrated campaign planning to P&amp;L ownership and go\-to\-market execution\. In addition to core brand\-building capabilities, I bring hands\-on experience in digital marketing and e\-commerce, including performance marketing and online channel strategy\. I am driven by the ability to translate complex category dynamics into sharp brand positioning and tangible business results\. I believe in marketing as a strategic growth function — one that is anchored in data, guided by consumer understanding, and executed with commercial rigour\. Core Areas of Expertise: Brand Strategy · Portfolio Management · Integrated Marketing Communications · Category Development · P&amp;L Ownership · Digital Marketing · E\-commerce · Consumer Insights · Campaign Planning · Cross\-functional Leadership\.

## Location

Mumbai

## AI stack

claude code

claude

gemini

openai

opencode

sora

## Work experience

Marketing Manager at Marico Limited, Aug 2024 \- Present · 2 yrs 2 mos, Mumbai, Maharashtra, India

Senior Marketing Manager \- Abbott Nutrition International at Abbott, May 2023 \- Jul 2024 · 1 yr 3 mos, On\-site

Brand Manager \- Pediasure Consumer Marketing at Abbott, Apr 2021 \- Apr 2023 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Received following recognitions for achievements and contribution towards business : 1\. Super Achiever Award for two consecutive years – 2021 &amp; 2022 2\. GM’s Special Recognition Award – 2022 3\. Digital Impact Awards \(Bronze\) : Best Digital Communication as Part of an Integrated Campaign &amp; Highly commended for best use of data, 2023 4\. Multiple Excellence Awards towards success of various projects and business

Brand Manager at Cipla Health Ltd, Oct 2019 \- Mar 2021 · 1 yr 6 mos, Mumbai Metropolitan Region

Assistant Brand Manager at Emami Ltd, Jun 2017 \- Sep 2019 · 2 yrs 4 mos, Kolkata Area, India

Summer Intern at Vedanta Resources Plc, Apr 2016 \- Jun 2016 · 3 mos

## Education

Executive \- As part of Abbott’s Future Leadership Development Program, Indian Institute of Management Ahmedabad

Master of Business Administration \(MBA\), Business Management, Xavier Institute of Management\(XIM Bhubaneswar\)

[View the original profile](https://tal.club/meet/dorshi-shah)

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