Headline

Brand Strategy & Marketing Leader | FMCG | Integrated Marketing · Digital · E-commerce · P&L Ownership

About

Marketing professional with over 9 years of experience in the FMCG industry, with a track record of building brands that drive category growth and deliver measurable business outcomes. Across a career spanning brand development, portfolio management, and commercial strategy, I have worked across the full marketing spectrum — from consumer insight and integrated campaign planning to P&L ownership and go-to-market execution. In addition to core brand-building capabilities, I bring hands-on experience in digital marketing and e-commerce, including performance marketing and online channel strategy. I am driven by the ability to translate complex category dynamics into sharp brand positioning and tangible business results. I believe in marketing as a strategic growth function — one that is anchored in data, guided by consumer understanding, and executed with commercial rigour. Core Areas of Expertise: Brand Strategy · Portfolio Management · Integrated Marketing Communications · Category Development · P&L Ownership · Digital Marketing · E-commerce · Consumer Insights · Campaign Planning · Cross-functional Leadership.

Location

Mumbai

AI stack

claude code

claude

gemini

openai

opencode

sora

Work experience

Marketing Manager at Marico Limited, Aug 2024 - Present · 2 yrs 2 mos, Mumbai, Maharashtra, India

Senior Marketing Manager - Abbott Nutrition International at Abbott, May 2023 - Jul 2024 · 1 yr 3 mos, On-site

Brand Manager - Pediasure Consumer Marketing at Abbott, Apr 2021 - Apr 2023 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Received following recognitions for achievements and contribution towards business : 1. Super Achiever Award for two consecutive years – 2021 & 2022 2. GM’s Special Recognition Award – 2022 3. Digital Impact Awards (Bronze) : Best Digital Communication as Part of an Integrated Campaign & Highly commended for best use of data, 2023 4. Multiple Excellence Awards towards success of various projects and business

Brand Manager at Cipla Health Ltd, Oct 2019 - Mar 2021 · 1 yr 6 mos, Mumbai Metropolitan Region

Assistant Brand Manager at Emami Ltd, Jun 2017 - Sep 2019 · 2 yrs 4 mos, Kolkata Area, India

Summer Intern at Vedanta Resources Plc, Apr 2016 - Jun 2016 · 3 mos

Education

Executive - As part of Abbott’s Future Leadership Development Program, Indian Institute of Management Ahmedabad

Master of Business Administration (MBA), Business Management, Xavier Institute of Management(XIM Bhubaneswar)