Headline

Trade Marketing & Brand Strategy | Bridging Consumer Psychology with Channel Execution | Sales Officer @ Indigo Paints | PGDM Marketing & Finance (IMS Ghaziabad)

About

I bridge the gap between ground-level consumer realities and high-level corporate brand strategy. Currently, I drive distribution and trade marketing for Indigo Paints across a high-growth NCR corridor (Noida to Jewar), managing a network of 100+ retail dealers. I know exactly how products move in the real world and what it takes to win against market challengers. By combining this aggressive field execution with the analytical rigor of my PGDM in Marketing & Finance, I build strategies that don't just look good on a spreadsheet—they actually capture localized market share. My foundational research with Britannia Industries further cemented my ability to turn raw field data into actionable distribution strategies. I am deeply passionate about decoding consumer behavior (as documented in my recent 10-part LinkedIn series on Indian Consumer Psychology). Currently expanding my expertise in digital acquisition and data analytics, I am looking to connect with teams focused on data-driven growth, trade marketing, and global brand building.

Location

Noida

Work experience

SO Trainee at INDIGO Paints Limited, Jan 2026 - Present · 6 mos, Noida, Uttar Pradesh, India, Directing trade marketing and channel distribution across a high-growth NCR and Western UP corridor (Noida, Greater Noida, Jewar, and Bulandshahr), managing a network of 100+ retail dealers to drive secondary sales and market penetration. Capitalizing on rapid regional infrastructure expansion by aggressively tracking market challenger shops, securing premium retail placement, and gathering competitive intelligence to capture localized market share Bridging field operations with strategic planning by analyzing daily regional sales data, inventory movement, and shifting consumer purchasing patterns in newly developing urban markets.

Joint Secretary - CRC Initiative Committee at Institute of Management Studies (IMS) Ghaziabad - Business School, Sep 2025 - May 2026 · 9 mos, Orchestrating end-to-end corporate relations and logistics for major campus placement drives, actively coordinating with talent acquisition teams from top-tier firms including CEAT Tyres. Driving student-industry engagement by building and maintaining strategic tie-ups with corporate partners and industry leaders. Promoted from Core Member to direct a team in executing high-impact corporate interaction events and streamlining the placement pipeline.

Core Member – CRC Initiative Committee at Institute of Management Studies (IMS) Ghaziabad - Business School, Aug 2024 - Aug 2025 · 1 yr 1 mo, Core member of the CRC Initiative Committee at IMS Ghaziabad, contributing to placement activities, corporate tie-ups, and student–industry engagement

Sales And Marketing Intern at Britannia Industries Limited, May 2025 - Jul 2025 · 3 mos, Agra, Uttar Pradesh, India, Project Title Decoding the Sales Gap: An Integrated Study on Field Execution, Consumer Preferences, and Competitor Strategy in Britannia's Cake, Rusk, and Dairy Categories. Conducted extensive field research across distinct urban and rural territories to map FMCG distribution networks and evaluate outlet billing efficiencies. Performed deep-dive competitor analysis and gathered ground-level consumer insights to identify distribution bottlenecks and premium retail placement opportunities. Synthesized qualitative field data into actionable strategic reports, directly assisting regional marketing teams in optimizing localized market penetration.

Education

Postgraduate Degree, Marketing and finance, Institute of Management Studies (IMS) Ghaziabad - Business School

Bachelor of Commerce, Dayalbagh Educational Institute