Headline

Growth Product Manager @ barq (10M users) | Gamification, Retention & Rewards | Ex-BlueStacks, now.gg

About

Most people who write about gamification have only ever played the game. I build it. I came out of gaming. At BlueStacks and now.gg I tripled average session time for Roblox and Stumble Guys players. Then I took those mechanics to Saudi Arabia and joined barq. At barq, the fastest-growing fintech in KSA, I lead Growth and Rewards from 0 to 10M+ customers. What that has looked like: → Mystery Box. An RNG reward engine that got 2M+ users to hold higher daily balances and lifted float revenue 4%. The psychology was the easy part. The hard part was storing and recomputing daily wallet balances for 10 million people. → Leaderboards. 750k users, 13k winners. Again, the leaderboard itself was simple. The real work was stopping people from farming it. Repeat the same merchant and your second transaction scores less. Spread your spend and you earn 2x. → Quests. Milestone campaigns the business team configures themselves. 16% lift in core feature adoption, with reward clawback when someone claims a reward and then reverses the transaction. → A game-based referral loop that acquired 250k users in 7 days and cut CAC by 52%. → Spin the Wheel. Reward segmentation that doubled transactions per user from 2 to 4 a month without breaking margin. That's what I write about here. I take apart a mechanic you already use, like Duolingo's leaderboard or Starbucks' float, then show you what happened when I shipped my version to ten million people. Including the accounting underneath it that nobody writes about. Acquisition, activation, retention, referral, monetization. If you're building one of these loops and it isn't working, my DMs are open.

Location

India

AI stack

antigravity

claude code

codex

cursor

notion

openai

Work experience

Growth Product Manager at Q Mart, Jul 2026 - Present · 2 mo, Jeddah, Saudi Arabia

Associate Product Manager (Growth) at barq, Apr 2024 - Jul 2026 · 2 y 3 mo, Riyadh, Saudi Arabia, Growth and Rewards at Saudi Arabia's fastest-growing fintech. 10M+ customers, 9.5M cards issued. → Retention and AUM: built an RNG reward engine tied to weekly average wallet balance. 2M+ users held higher daily balances. Float revenue up 4%. → Engagement and ARPU: shipped leaderboards across VISA and MADA card spend for 750k users. Designed the incentive curve to prevent reward farming, penalising repeat-merchant transactions and paying 2x for spread. → Activation: raised KYC completion 40% by moving identity verification earlier in onboarding, which cut drop-off from users stuck in demo mode. → Experimentation: built Quests, a self-serve milestone engine that lets the business team launch and test reward campaigns across 5 transaction types without engineering. 16% lift in core feature adoption, including Remittance and Cards. → Transaction frequency: doubled transactions per user from 2 to 4 a month through reward segmentation, while protecting unit margin. → Lifecycle and CRM: own MoEngage segmentation and personalisation, including MCC-driven push notifications, a 16-case outbound IVR flow, and user-level notification preferences. → Scale: launched live streaming and trivia inside the wallet and scaled it to 500k concurrent users. Stack: SQL, MoEngage, Retool, Adjust, Tableau, Figma, JIRA, Unifonic, Sprinklr.

Product Associate (Growth) at barq, Jul 2023 - May 2024 · 11 mos, → Acquisition: built a game-based referral loop that acquired 250k users in 7 days and cut referral CAC by 52%. → Trust and safety: eliminated reward gaming with transaction reversal logic and by locking cash rewards behind mandatory KYC. → 0 to 1: led three casual game titles end to end, including Buk, Jump Man and barq barrrq barq. Wrote the Game Design Documents and managed external studios through the full development cycle.

Product Consultant at BlueStacks, Jun 2022 - Aug 2023 · 1 yr 3 mos, Gurugram, Haryana, India, The world's #1 Android app player for PC and browser. → Engagement: tripled average session time from 5 to 17 minutes for Roblox and Stumble Guys players by removing friction in the first-session flow. → Led now.gg as a POC from the gaming team, managed end to end feature improvements and enhancements. → Feature adoption: drove a 30% increase in Smart Controls usage by closing gaps found in user research. → Led user interviews with core BlueStacks users to identify gap and shipped enhancements to improve their experience.

Product Consultant (Gaming) at BlueStacks, Feb 2022 - Jun 2022 · 5 mos, Gurugram, Haryana, India, → Reduced support ticket volume 20% with a QA prioritisation framework

Education

Bachelor of Commerce Honors, Bcom. (H), Business Administration and Management, General, Delhi University

High School Diploma, Business/Commerce, General, Bhai Parmanand Vidya Mandir

Public links

divyanknagpal.me: https://www.divyanknagpal.me/