---
title: "Divya Priya Purushothaman - Product Manager in Chennai | Tal"
description: "Meet Divya Priya Purushothaman, Product Manager@ Star health Insurance based in Chennai. AI stack includes Raycast AI, TruLens, and vLLM."
image: "https://tal.club/meet/divya-priya-purushothaman/share-image"
---

# Divya Priya Purushothaman on Tal

## Headline

Product Manager@ Star health Insurance

## About

Product Manager with 6\+ years building outcome\-driven digital products across health insurance and SaaS\. I like finding the friction point in a workflow — a manual process, a clunky onboarding step, a decision hidden behind a request form — and building the smallest thing that removes it\. At Star Health Insurance, I own the GMC business end\-to\-end: quotation logic, renewal workflows, and self\-service portals for customers, employers, and intermediaries\. I built a centralized Claims Module that doubled digital reimbursement submissions in two months, and a renewal workflow that lifted policy conversion by 27%\. Before that, at Superfans \(formerly Vajro\), I cut onboarding churn by 50% with an automated content\-review system, drove a 5x increase in website leads through a lead\-capture overhaul, and spent a year running sprints as both Scrum Master and PM for a 30\+ person engineering team\. I work best where customer research, analytics, and cross\-functional execution meet — grounding product decisions in evidence rather than assumption\. Tools I use daily: Jira, Amplitude, Mixpanel, Dovetail, Figma, and increasingly AI\-assisted workflows via ChatPRD and Claude\. Open to Product Manager roles in fintech, insurtech, or SaaS where ownership and measurable impact matter\.

## Location

Chennai

## AI stack

Raycast AI

TruLens

vLLM

## Work experience

Product Manager at Star Health and Allied Insurance Co\. Ltd, Feb 2024 \- Present · 2 yrs 8 mos, Chennai, Leading end\-to\-end digital transformation initiatives for the Corporate Insurance vertical and Claims Initiation at Star Health Insurance\. \- Conceptualized and executed a cross\-selling strategy by integrating add\-on features with flagship products, driving a 10% revenue uplift\. \- Identified growth opportunities within the GMC insurance segment and designed a comprehensive digital servicing strategy, including a customer portal with e\-cards and streamlined claim intimation workflows\. \- Reduced GMC claims processing time by 33% through strategic TPA integration, partnering with engineering to implement scalable technical solutions\. \- Designed and launched a renewal notification workflow for GMC intermediaries based on user research and feedback, increasing policy conversion rates by 27%\. \- Built a centralized claims module aligned with business and customer needs, enabling seamless upstream integrations and faster claim settlements\. \- Established and tracked key KPIs such as conversion rates, turnaround time reduction, and portal adoption metrics to measure impact and drive continuous optimization\.

Product Manager at Vajro, Jun 2023 \- Mar 2024 · 10 mos, Chennai, Tamil Nadu, India, \- Driven the development of the advanced platform V5, contributing to the anticipation of a threefold increase in the Total Addressable Market \(TAM\)\. This involvement included active participation in shaping the platform's features and capabilities, ensuring it aligns with market demands and positions the product for substantial growth\.

Product Manager at Axiamatic, Nov 2022 \- May 2023 · 7 mos, Bengaluru, Karnataka, India, Collaborated with cross\-functional teams, comprising designers, developers, and stakeholders, to articulate and implement the product vision and strategy\. Leveraged user research insights and applied Agile Methodology to ensure a streamlined and iterative approach in achieving product goals\.

Associate Product Manager\- Growth at Vajro, Jul 2021 \- Oct 2022 · 1 yr 4 mos, Chennai, Tamil Nadu, India, \- Primary responsibility: oversee the performance and adoption of the web app through diverse growth hacking experiments\. \- Mitigated 50% of churns caused by app rejections through targeted experiments\. \- Effectively oversaw the comprehensive redesign of web interfaces, achieving a notable second\-place ranking on Product Hunt https://www\.producthunt\.com/products/vajro/awards \- Led the front\-end development team, overseeing and managing scrums and sprints to ensure efficient and organized project execution\.

Product Analyst at Vajro, May 2020 \- Jun 2021 · 1 yr 2 mos, Chennai, Tamil Nadu, India, Responsible for delivering comprehensive business reports, offering founders insights into installs, activations, and other key business indicators\. \- Conducted churn analysis, guiding the organization to prioritize activation efforts over awareness\. \- Successfully collected data for a lucrative upselling campaign, driven by customer product usage\. This resulted in 6% increase in revenue expansion \- Implemented data trackers for the product in Heap, enabling the organization to retrospectively analyze user behavior and gather valuable insights\.

Market Research Intern at EventNook, Jan 2020 \- Mar 2020 · 3 mos, Responsible for analysing events density in target geographies

## Education

Master of Business Administration \- MBA, Finance, Marketing & HR, University of Madras

Bachelor of Engineering \- BE, Electrical, Electronics and Communications Engineering, Saveetha Engineering College

[View the original profile](https://tal.club/meet/divya-priya-purushothaman)

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