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Divya Poonja

Product Implementation Manager | SaaS Onboarding & AI Solution Implementation | D2C Brands | Driving Revenue Growth & Churn Reduction

Greater Bengaluru Area

13+ years of work experience

BusinessOnBot
Sep 20215 yrs 2 mosPresent

Bengaluru, Karnataka, India

Product Implementation Manager BusinessOnBot (YC 21) · Full-time · Sep 2021 – Present · Bengaluru, India Joined as a founding member of the Product Implementation team and spent 5+ years building the company's onboarding and product implementation functions from the ground up — scaling from an early-stage start-up to a monthly portfolio of 150+ D2C brands. Onboarding & Implementation Designed the end-to-end onboarding and stabilization framework from scratch — kick-off through Go-Live through post-launch adoption - that became the team's standard playbook as the company scaled. Currently manage a monthly portfolio of 130-150 D2C brands (₹60-70L+ ARR), overseeing onboarding, implementation, and adoption. Reduced time-to-Go-Live by 67% (72 → 24 hours) by re-engineering the onboarding pipeline, achieving 98% on-time Go-Live. Delivered 97% implementation success and 15% revenue expansion while reducing churn. Authored an implementation playbook that reduced support tickets by 50%, adopted as the team-wide onboarding standard. AI Solution Implementation (Last 1.5 Years) Lead the company's AI solution implementation initiative, applying prior onboarding expertise to a new, higher-complexity product line. Own end-to-end AI implementation for 20+ D2C brands — discovery, requirement mapping, workflow design, UAT, deployment, Go-Live, and adoption. Drove 75-100% net revenue expansion by mapping customer business requirements directly to AI capabilities. Partnered with Product and Engineering to beta-test new features pre-launch, driving 75% post-launch adoption. Led third-party Checkout integrations impacting 85% of the customer base. Account Management & Retention Manage 20+ strategic accounts (₹20-22L ARR) at 95% net retention through proactive relationship management. Built a churn-management program that identifies at-risk brands early, tripling customer LTV. Support pre-sales consultations — driving 60-70% prospect-to-onboarding conversion.
May 20192 yrs 5 mosSep 2021

Maharashtra, India

- Built the Regulatory Intelligence team and led regulatory research operations. - Have worked closely with the founders to align the team goals in line with the changing requirements.
Northern Trust
Apr 20133 yrs 4 mosJul 2016

Bengaluru, Karnataka, India

Asset Reconstruction Company (India) Ltd.
Jan 20111 yrDec 2011

Mumbai Metropolitan Region

Valuation & Acquisition of Non-Performing Financial Assets Conducted financial, legal & real-estate feasibility analysis for each financial asset Simulated fair values based on the due-diligence conducted Identifying & Implementing optimal strategy for resolution of Non-Performing Financial Assets Relationship Management with Banks / FI’s at all levels Budget Forecasting, Consolidation & MIS
Asset Reconstruction Company (India) Ltd.
Oct 20091 yr 3 mosDec 2010

Mumbai

Valuation & Acquisition of Non-Performing Financial Assets Conducted financial, legal & real-estate feasibility analysis for each financial asset Simulated fair values based on the due-diligence conducted Identifying & Implementing optimal strategy for resolution of Non-Performing Financial Assets Relationship Management with Banks / FI’s at all levels Budget Forecasting, Consolidation & MIS
KPMG India
May 20083 mosJul 2008

Mumbai Metropolitan Region

Trainee in the Financial Services Team

Divya’s AI Stack

claude
claude
gemini
gemini
obsidian
obsidian
openai
openai
ChatGPT
ChatGPT
Fathom
Fathom

Education

MMS, Finance

Welingkar Institute of Management Development & Research

20072 yrs2009

CFA Level II Candidate

CFA Institute, USA

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Headline

Product Implementation Manager | SaaS Onboarding & AI Solution Implementation | D2C Brands | Driving Revenue Growth & Churn Reduction

About

I've spent the last 5 years as a founding member of the Product Implementation team at BusinessOnBot (YC 21), helping build a SaaS onboarding function from scratch and scale it to support 130-150 direct-to-consumer brands every month. When I joined, there was no playbook — just a lot of manual onboarding and a lot to figure out. Over the next few years, I built the end-to-end onboarding and stabilization framework that's still used today, cut our time-to-Go-Live by 67% (from 72 hours down to 24), and got our implementation success rate to 97%. Along the way, I wrote the implementation playbook that cut support tickets by 50% and became the team's onboarding standard. About 1.5 years ago, I started on the company's AI solution implementation initiative. That meant re-starting from zero again — discovery, requirement mapping, workflow design, UAT, deployment — but this time for AI-driven solutions across 20+ D2C brands. It's driven 75-100% net revenue expansion for the brands we've implemented it for, and it's taught me a lot about translating ambiguous customer needs into concrete, adoptable product workflows. Outside the onboarding and AI work, I've managed a portfolio of 20+ strategic accounts at 95% net retention, built a churn-management program that tripled customer LTV, and partnered closely with Product and Engineering on feature betas and cross-functional rollouts. What I care about most in this work: taking something ambiguous — a new brand, a new product line, a new AI capability — and turning it into a process that's fast, reliable, and actually adopted by the people using it. Open to conversations about Product Implementation, SaaS onboarding, and AI solution consulting roles.

Location

Greater Bengaluru Area

AI stack

claude

gemini

obsidian

openai

ChatGPT

Fathom

Work experience

Product Implementation Manager at BusinessOnBot, Sep 2021 - Present · 5 yrs 2 mos, Bengaluru, Karnataka, India, Product Implementation Manager BusinessOnBot (YC 21) · Full-time · Sep 2021 – Present · Bengaluru, India Joined as a founding member of the Product Implementation team and spent 5+ years building the company's onboarding and product implementation functions from the ground up — scaling from an early-stage start-up to a monthly portfolio of 150+ D2C brands. Onboarding & Implementation Designed the end-to-end onboarding and stabilization framework from scratch — kick-off through Go-Live through post-launch adoption - that became the team's standard playbook as the company scaled. Currently manage a monthly portfolio of 130-150 D2C brands (₹60-70L+ ARR), overseeing onboarding, implementation, and adoption. Reduced time-to-Go-Live by 67% (72 → 24 hours) by re-engineering the onboarding pipeline, achieving 98% on-time Go-Live. Delivered 97% implementation success and 15% revenue expansion while reducing churn. Authored an implementation playbook that reduced support tickets by 50%, adopted as the team-wide onboarding standard. AI Solution Implementation (Last 1.5 Years) Lead the company's AI solution implementation initiative, applying prior onboarding expertise to a new, higher-complexity product line. Own end-to-end AI implementation for 20+ D2C brands — discovery, requirement mapping, workflow design, UAT, deployment, Go-Live, and adoption. Drove 75-100% net revenue expansion by mapping customer business requirements directly to AI capabilities. Partnered with Product and Engineering to beta-test new features pre-launch, driving 75% post-launch adoption. Led third-party Checkout integrations impacting 85% of the customer base. Account Management & Retention Manage 20+ strategic accounts (₹20-22L ARR) at 95% net retention through proactive relationship management. Built a churn-management program that identifies at-risk brands early, tripling customer LTV. Support pre-sales consultations — driving 60-70% prospect-to-onboarding conversion.

Regulatory Intelligence & Growth - Operations at RADICALi, May 2019 - Sep 2021 · 2 yrs 5 mos, Maharashtra, India, - Built the Regulatory Intelligence team and led regulatory research operations. - Have worked closely with the founders to align the team goals in line with the changing requirements.

Senior Analyst at Northern Trust, Apr 2013 - Jul 2016 · 3 yrs 4 mos, Bengaluru, Karnataka, India

Assistant Manager at Asset Reconstruction Company (India) Ltd., Jan 2011 - Dec 2011 · 1 yr, Mumbai Metropolitan Region, Valuation & Acquisition of Non-Performing Financial Assets Conducted financial, legal & real-estate feasibility analysis for each financial asset Simulated fair values based on the due-diligence conducted Identifying & Implementing optimal strategy for resolution of Non-Performing Financial Assets Relationship Management with Banks / FI’s at all levels Budget Forecasting, Consolidation & MIS

Management Trainee at Asset Reconstruction Company (India) Ltd., Oct 2009 - Dec 2010 · 1 yr 3 mos, Mumbai, Valuation & Acquisition of Non-Performing Financial Assets Conducted financial, legal & real-estate feasibility analysis for each financial asset Simulated fair values based on the due-diligence conducted Identifying & Implementing optimal strategy for resolution of Non-Performing Financial Assets Relationship Management with Banks / FI’s at all levels Budget Forecasting, Consolidation & MIS

Summer Internship - Trainee at KPMG India, May 2008 - Jul 2008 · 3 mos, Mumbai Metropolitan Region, Trainee in the Financial Services Team

Education

MMS, Finance, Welingkar Institute of Management Development & Research

CFA Level II Candidate, CFA Institute, USA