Headline

Social Media Content Strategist

About

As a certified digital marketer with an MBA in Marketing, I bring nearly 2 years of experience in the digital marketing industry, with extensive experience in social media strategy, content marketing, and brand communication. Currently working as a Social Media Content Strategist at Learning Edge India, I lead content planning and execution for multiple education and early childhood brands, creating impactful digital experiences that connect with parents, educators, and aspiring professionals. My expertise includes social media marketing, content strategy, copywriting, campaign ideation, content calendar management, video scripting, blog planning, and community-focused storytelling. From developing platform-specific content strategies to crafting engaging social media campaigns, I focus on building brand awareness, increasing audience engagement, and driving meaningful conversations through creative and insight-driven content. Having worked across education, FMCG, F&B, and banking sectors, I bring a strong understanding of consumer behavior, digital trends, and audience psychology. I enjoy combining creativity with strategy to create content that not only performs well but also strengthens brand identity and trust. Passionate about content, digital storytelling, and evolving marketing trends, I am always looking for opportunities to learn, innovate, and create meaningful impact through strategic communication and digital marketing.

Location

Bengaluru

AI stack

claude code

gemini

meta

notion

openai

perplexity

Work experience

Social Media Content Strategist at Learning Edge India, Sep 2025 - Present · 1 yr 3 mos, Bengaluru South, Karnataka, India, As a Social Media Content Strategist for the past 10 months, I have been responsible for creating and executing content strategies across multiple education and early childhood brands. My role involves content planning, copywriting, campaign ideation, social media management, blog coordination, video scripting, and brand communication. I collaborate with various teams to develop engaging content that connects with parents, educators, and aspiring early childhood professionals while ensuring consistency in brand messaging across digital platforms.

Social Media Specialist at Pink Lemonade Communications, Jan 2025 - Apr 2025 · 4 mos, Bengaluru, Karnataka, India, As a Social Media Specialist for 4 months, I worked on FMCG, F&B, and banking clients, contributing to their digital presence through strategic content planning and execution. Planned, coordinated, and scheduled content tailored to each client’s brand voice and objectives. Handled ORM by responding to customer queries and maintaining a positive brand image across platforms. Prepared end-of-month performance reports, ensuring data-backed insights for future planning. This role strengthened my skills in client communication, social media execution, and performance tracking.

social Media Executive at Hooterbux Venture Pvt. Ltd., Sep 2024 - Jan 2025 · 5 mos, Pune District, Maharashtra, India, As a Social Media Executive for 5 months, I successfully managed social media platforms for diverse clients, including educational institutions, toy stores, and Ayurvedic therapy and product brands. Designed and executed content strategies, ensuring each client's brand voice and goals were effectively communicated across platforms. Planned, created, and scheduled engaging content tailored to the target audience, including posts, reels, and carousels. Monitored performance metrics to measure growth, track engagement, and refine strategies for optimal results. This role allowed me to deepen my expertise in content planning, social media management, and data-driven decision-making to achieve impactful online presence for clients.

Trainee at My Big Brand Story, Apr 2023 - Oct 2023 · 7 mos, Pune District, Maharashtra, India, As a Customer Success Professional for 7 months, I focused on building strong client relationships and driving business growth through strategic outreach and engagement. Proactively approached businesses and professionals on LinkedIn, presenting tailored solutions to meet their specific needs and encouraging them to adopt our services. Managed the end-to-end sales cycle, including setting up meetings, delivering impactful presentations, and addressing client queries. Collaborated closely with the internal team to ensure seamless onboarding and satisfaction for every client. This role enhanced my skills in client communication, sales strategy, and presentation, providing a solid foundation in customer success and relationship management.

Intern at My Big Brand Story, Sep 2022 - Nov 2022 · 3 mos, Pune District, Maharashtra, India, As a Content Curation Intern for 2 months, I honed my skills in strategic influencer outreach and campaign ideation while working with diverse clients across industries like travel, safety, jewelry, and expos. Identified and collaborated with the right influencers to maximize promotional impact, ensuring alignment with brand values and campaign goals. Gained hands-on experience in the end-to-end process of campaign development, from ideation to execution, tailored to meet the unique needs of various expos and industries. This role provided me with a deeper understanding of audience engagement, creative planning, and the nuances of influencer-driven campaigns.

Education

Master of Business Administration - MBA, Marketing, AISSMS Institute of Management