Divya Maria Kujur profile photo 1 on Tal

Divya Maria Kujur

Product @ Entomo

Bengaluru

9+ years of work experience

entomo | adeahub
Jan 20242 y 8 moPresent

Bengaluru, Karnataka, India

entomo
Dec 20221 yr 1 moDec 2023

ENHAPP
Mar 20211 yr 9 mosNov 2022

Bengaluru, Karnataka, India

ENHAPP
Oct 20205 mosFeb 2021

Bengaluru, Karnataka, India

dineout.co.in
Nov 20189 mosJul 2019

Bengaluru Area, India

- Managed the paid marketing campaigns with the budget of 1.29 cr+ for major cities in South India. Retained 75% paid clients in the second quarter itself through generating an average of 4X ROI for clients in the first quarter - Responsible for scaling up the customer traction for 21+ paid clients across Hyderabad, Bangalore and Chennai, through collaboration with central growth team, designers and social media teams. Reported directly to the Head of Growth - Responsible for communication, content, targeting, growth tracking and reporting of campaigns - Responsible for segmented marketing via Facebook/ Instagram ads, SMS, app notifications, in app pop ups, mailers. Conducted A/B tests to evaluate and eventually use the winning version for better conversion and Responsible for scaling up targeted campaigns for users based on behavior, RFM model - Tools used, Clevertap, MS Excel, Facebook Ads Manager, Wordpress, Branch.io
Lucro App
Aug 20183 mosOct 2018

Bengaluru Area, India

- Strategy initiatives for market entry and user acquisition through competitive analysis - Responsible for lead generation of B2B customers through targeted marketing on LinkedIn, Facebook and mailer. Tools used Mailchimp, Google Analytics, Facebook Ad Manager - Responsible for PAN Lucro India Sales catalogue content 01/08/2018-present - Assistant Marketing Manager at Pennyful - Responsible for the entire content build of the Pennyful website - Identifying top to least transacted stores, classifying the sales across Tier I, Tier II and Tier III cities
Uber
Aug 20161 yr 10 mosMay 2018

Hyderabad

- Responsible for Building and updating Delivery Partner Support content of Uber Eats India - Stakeholder management consisting of communicating with the BPO, Community Operations Managers and City teams (DOP’s and GMs) - Restaurant account management, this includes menu approval, transaction checks, updating operational hours - Tracking the live dashboard of the undelivered, completed, failed, cancelled orders, breach of ETA orders - Flagging and segmenting IRT cases based on the severity level (emergencies like food poisoning, foreign object in food, accidents, inappropriate contact) - Responsible for auditing the fare adjustments and Miscellaneous payments of delivery partners weekly - Initiating product improvement post RCA of issues - SOP for Uber Eats cash market and non- cash market - Flagging payment and promotion discrepancies to the Director of Operations and Marketing Managers - Tracking Compliance of SOP and Quality of the BPO on weekly basis - Repeated call analysis of delivery partners - Tracking SLA of tickets for L1 and L2 - RCA of incoming volume of tickets and bucketing them into categories based on tech, product, user specific, fraud
Uber
Aug 20151 yrJul 2016

Kolkata, West Bengal, India

Assisted the city mangers with supply operations to scale up the fleet in the Kolkata. Partner quality and app training, on-boarding the driver partners Training the drivers on parameters to earn incentive plans varying as per the market dynamics Handled emergency/safety and IRT (Incident response) cases

Divya’s AI Stack

antigravity
antigravity
claude
claude
lovable
lovable
notion
notion
perplexity
perplexity
ChatGPT
ChatGPT

Education

Duke University

Certification Program, Product Management

Duke University

20202020
St. Xavier's College (Autonomous), Kolkata

Bachelor of Commerce (B.Com.), Marketing

St. Xavier's College (Autonomous), Kolkata

20123 yrs2015

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Headline

Product @ Entomo

About

Over 6 years of proven experience across verticals of supply operations, customer communication and marketing products from ride hailing tech, fintech and food-tech domains while scaling up the fleet, building support, managing marketing campaigns based on consumer data, resulting in significant business results. I am a product enthusiast who loves to solve complex customer problems!

Location

Bengaluru

AI stack

antigravity

claude

lovable

notion

perplexity

ChatGPT

Work experience

Product Manager at entomo | adeahub, Jan 2024 - Present · 2 y 8 mo, Bengaluru, Karnataka, India

Associate Product Manager at entomo, Dec 2022 - Dec 2023 · 1 yr 1 mo

Associate Product Lead at ENHAPP, Mar 2021 - Nov 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India

Product Management Intern at ENHAPP, Oct 2020 - Feb 2021 · 5 mos, Bengaluru, Karnataka, India

Senior Marketing Executive at dineout.co.in, Nov 2018 - Jul 2019 · 9 mos, Bengaluru Area, India, - Managed the paid marketing campaigns with the budget of 1.29 cr+ for major cities in South India. Retained 75% paid clients in the second quarter itself through generating an average of 4X ROI for clients in the first quarter - Responsible for scaling up the customer traction for 21+ paid clients across Hyderabad, Bangalore and Chennai, through collaboration with central growth team, designers and social media teams. Reported directly to the Head of Growth - Responsible for communication, content, targeting, growth tracking and reporting of campaigns - Responsible for segmented marketing via Facebook/ Instagram ads, SMS, app notifications, in app pop ups, mailers. Conducted A/B tests to evaluate and eventually use the winning version for better conversion and Responsible for scaling up targeted campaigns for users based on behavior, RFM model - Tools used, Clevertap, MS Excel, Facebook Ads Manager, Wordpress, Branch.io

Assistant Manager Marketing at Lucro App, Aug 2018 - Oct 2018 · 3 mos, Bengaluru Area, India, - Strategy initiatives for market entry and user acquisition through competitive analysis - Responsible for lead generation of B2B customers through targeted marketing on LinkedIn, Facebook and mailer. Tools used Mailchimp, Google Analytics, Facebook Ad Manager - Responsible for PAN Lucro India Sales catalogue content 01/08/2018-present - Assistant Marketing Manager at Pennyful - Responsible for the entire content build of the Pennyful website - Identifying top to least transacted stores, classifying the sales across Tier I, Tier II and Tier III cities

Community Operations Specislist at Uber, Aug 2016 - May 2018 · 1 yr 10 mos, Hyderabad, - Responsible for Building and updating Delivery Partner Support content of Uber Eats India - Stakeholder management consisting of communicating with the BPO, Community Operations Managers and City teams (DOP’s and GMs) - Restaurant account management, this includes menu approval, transaction checks, updating operational hours - Tracking the live dashboard of the undelivered, completed, failed, cancelled orders, breach of ETA orders - Flagging and segmenting IRT cases based on the severity level (emergencies like food poisoning, foreign object in food, accidents, inappropriate contact) - Responsible for auditing the fare adjustments and Miscellaneous payments of delivery partners weekly - Initiating product improvement post RCA of issues - SOP for Uber Eats cash market and non- cash market - Flagging payment and promotion discrepancies to the Director of Operations and Marketing Managers - Tracking Compliance of SOP and Quality of the BPO on weekly basis - Repeated call analysis of delivery partners - Tracking SLA of tickets for L1 and L2 - RCA of incoming volume of tickets and bucketing them into categories based on tech, product, user specific, fraud

Operations Consultant at Uber, Aug 2015 - Jul 2016 · 1 yr, Kolkata, West Bengal, India, Assisted the city mangers with supply operations to scale up the fleet in the Kolkata. Partner quality and app training, on-boarding the driver partners Training the drivers on parameters to earn incentive plans varying as per the market dynamics Handled emergency/safety and IRT (Incident response) cases

Education

Certification Program, Product Management, Duke University

Bachelor of Commerce (B.Com.), Marketing, St. Xavier's College (Autonomous), Kolkata