Headline

Product and Strategy Management | Bridging Customer Insights with Business Impact

About

I thrive in bringing customer centric approach to businesses by identifying customer problems and align them to business needs for opportunities and growth. I interact with stakeholders on daily basis, understand gaps with market analysis and layout a strategic goal for my team to build on. I have 6 years of experience in design and strategy building where I have consulted clients, addressed their problems by synthesizing insights to tangible solutions with a measurable impact. SKILLS Research : Task Analysis & Persona Hypothesis, Ethnographic Research, Environmental Impact Analysis, Demographic & Trend Analysis, Business Landscape, Analogous case study, Systems Mapping Collaboration : Team Leadership & Coordination, Organizing workshop and facilitating, Project Innovation Management, People Management Prototyping & Development: Impact prioritization, Rapid Prototyping, MVP live user testing, A/B testing, writing user stories TOOLS Jira Adobe InDesign Adobe Photoshop Adope Illustrator Autocad Figma Figjam Miro / Mural Google Suite

Location

Ahmedabad

AI stack

claude

gemini

n8n

notebooklm

notion

openai

Work experience

Product Manager at DH Learning, Mar 2026 - Present · 6 mos, Ahmedabad, Gujarat, India, Scaling web and digital content for Edtech startup to aquire more student sign-ups and ensure student's needs are being met fulfilling business strategies for growth at the same time.

Strategy Associate at Symbern, Dec 2025 - Feb 2026 · 3 mos, India

Product Manager at B&H Photo Video, Jan 2023 - Jul 2025 · 2 yrs 7 mos, New York, New York, United States, Analysed customer feedback with data to identify customer pain points,validate them to address usability issues for improving Net Promoter Scores (NPS) from 6-9. Prioritising and planning product tasks for sprints under agile to deliver increased customer value by 5% each month. Collaborating with stakeholders from different business units bi-weekly to understand their business impact of tasks and carry product discovery by validating through full story or medallia surveys to write user story requirements with acceptance criteria as a solution for product improvement. Led product strategy and development of a CRM platform for B&H Sales team to support customers with their needs leading to a gain in consumer awareness of their products and sales by 10% Defined product roadmap by collaborating with stakeholders to identify problems and opportunity spaces that address customer needs and business goals for next 3 years under web experience with a vision to increase customer satisfaction score from 7-10. Managed entire product lifecycle by facilitating ideation meetings, conducting research, defining objectives, gathering business requirements to drive a strategic direction for teams in design and web that helped in cutting down the backlogs including backoffice API and front end. Assisted in the development and launch of Tax Exempt Flags, increasing customer transparency to 15% on web.

Research Associate at Yeh IDeology, Jul 2022 - Dec 2022 · 6 mos, New York, United States, Streamlined the recruitment process with the Talent Strategy team by filtering candidates as per the employer’s needs, screening candidates through interviews, scheduling interviews with the employer for a suitable placement Collaborated on presentations to represent Yeh ID’s face at the conferences to increase the CRM by 30%

Teaching Assistant for Interior Design Studio at SCE at Parsons School of Design - The New School, Feb 2022 - May 2022 · 4 mos, New York, United States, Lead in class discussion sessions, assess students in learning & met them individually for academic support Developed technical presentations for elements of Interior Technology to educate students about the detailed representation of drawings with ease

Education

Master of Science - MS, Strategic Design & Management, Parsons School of Design - The New School

Bachelor of Interior Design, Interior Design, Unitedworld Institute of Design