Divya Gupta on Tal
Headline
Brand Marketing Strategist | Ex-Adani, Micromax & Realme | 8+ yrs driving growth through 360° campaigns & GTM strategy across tech & travel brands
About
I work in Brand and Growth Marketing, building campaigns and experiences that sit at the intersection of storytelling, consumer insight, and business impact. My journey into marketing wasn’t conventional. I started out in the science stream, largely because I was “good at studies,” but somewhere along the way realised I was far more drawn to people, stories, and ideas than formulas. Marketing felt like the natural bridge between the two, where creativity is guided by logic and both are equally important. Over the past 8+ years, I’ve had the opportunity to work across brands like Adani Digital Labs, Micromax, and realme, each shaping a different part of how I think about brand building and growth. My work has ranged from contributing to the relaunch of Micromax as ‘IN by Micromax’, where we were rethinking the brand’s place in a highly competitive smartphone market, to more recently helping build and scale Adani One, shaping its identity and ensuring it translates consistently across both digital platforms and physical airport environments. Across these experiences, I’ve found myself drawn to moments of transition, whether it’s repositioning a legacy brand or building something new from the ground up. These experiences have pushed me to think more deeply about how brands stay relevant, how different touchpoints come together, and how communication shapes both perception and behaviour. I’ve also spent time working on on-ground campaigns, events, and live environments, which has shaped how I think about brand experience beyond digital. It has made me more aware of how people engage with brands in real-world settings, and how much detail goes into making those interactions feel intuitive, consistent, and memorable. Outside of work, I enjoy reading fantasy fiction, dancing, and exploring new places, usually planned around food. Growing up in Delhi, and being the middle child in a fairly lively household, probably explains my tendency to observe, listen, and look at situations from multiple perspectives. I’m particularly interested in work that requires both structure and imagination, and in building brands that people don’t just notice, but relate to.
AI stack
claude
gemini
grok
meta
ChatGPT
ChatGPT Images
Work experience
Deputy Manager Marketing at Adani Digital Labs, Apr 2022 - Jan 2025 · 2 yrs 10 mos, Gurugram, Haryana, India, Contributed to building and scaling Adani One (0→1), supporting brand identity and integrated presence across digital platforms and airport ecosystems. Executed GTM and full-funnel campaigns, contributing to ~18% uplift in feature adoption and ~30% increase in engagement. Supported growth initiatives including Mumbai Duty Free campaigns, contributing to 22% increase in ATV and 20% uplift in pre-order conversions.
Senior Marketing Executive at Micromax Informatics Ltd, Oct 2020 - Apr 2022 · 1 yr 7 mos, India, Contributed to the relaunch of ‘IN by Micromax’, supporting brand repositioning in a competitive smartphone market. Executed social-first and 360° campaigns for product launches, driving strong engagement and visibility. Collaborated with cross-functional teams and agencies to roll out integrated brand communication.
ORM Executive - Marketing at realme India, May 2019 - Jun 2020 · 1 yr 2 mos, Gurugram, Haryana, India, Leveraged real-time trends to drive brand visibility and engagement through social-first marketing. Conducted competitor and market analysis to inform campaign messaging and positioning. Supported campaign execution in collaboration with creative and content teams.
Online Reputation Management at OPPO, Jul 2016 - May 2019 · 2 yrs 11 mos, On-site, Managed online brand reputation and consumer engagement across digital platforms. Delivered data-backed insights to improve brand sentiment and communication strategy. Coordinated with internal teams to ensure consistent and timely customer interactions.
Education
PGDM, Marketing, NMIMS Global
B.Sc. (Hons), Botany, Delhi University
Public links
drive.google.com: https://drive.google.com/file/d/1pUtKiF8UpISHEOATRdRbvxVphKuJ-4uC/view?usp=drivesdk
