--- title: "Divya Bharrdwaj - Manager, Marketing Management,Apparel,India in Bengaluru | Tal" description: "Meet Divya Bharrdwaj, Manager, Category Marketing | Apparel & SERVE (Gen Z) | Amazon India based in Bengaluru. AI stack includes claude, kiro, and openai." image: "https://tal.club/meet/divya-bhardwaj/share-image" --- # Divya Bharrdwaj on Tal ## Headline Manager, Category Marketing \| Apparel & SERVE \(Gen Z\) \| Amazon India ## About I lead Apparel Marketing at Amazon India, shaping the way customers discover and engage with fashion on one of the country’s largest e\-commerce platforms\. My role focuses on building data\-driven marketing strategies, optimizing selection visibility, and crafting compelling brand narratives to drive customer engagement and category growth\. With a deep understanding of fashion trends, consumer behavior, and digital marketing, I collaborate cross\-functionally to launch impactful campaigns, enhance product discoverability, and strengthen partnerships with brands\. My approach combines insight\-led decision\-making with creative storytelling to position Amazon as a go\-to fashion destination\. What I Do: ✔ Drive strategic marketing initiatives that fuel growth and customer acquisition\. ✔ Leverage data and insights to optimize selection, pricing, and promotions\. ✔ Enhance content and storytelling to improve product discoverability and conversion\. ✔ Lead brand collaborations and exclusive launches to differentiate Amazon’s fashion offering\. Passionate about fashion, e\-commerce, and digital innovation, I am constantly exploring new ways to elevate the online shopping experience\. Open to conversations on fashion marketing, consumer trends, and industry collaborations—let’s connect\! ## Location Bengaluru ## AI stack claude kiro openai perplexity ChatGPT OpenAI Playground ## Work experience Manager, Marketing Management,Apparel,India at Amazon, Feb 2025 \- Present · 1 yr 8 mos, Bengaluru, Karnataka, India, As a IN Apparel Marketing lead , I drive strategic marketing initiatives that enhance customer engagement and accelerate sales within the apparel category\. My expertise lies in blending data\-driven insights with creative storytelling to build impactful campaigns that resonate with India’s diverse fashion consumers\. With a background in marketing and e\-commerce growth, I have successfully led high\-impact campaigns, optimized merchandising strategies, and strengthened brand positioning in a highly competitive market\. My role involves working cross\-functionally with stakeholders across buying, operations, and analytics to curate selections that align with evolving trends and consumer preferences\. Some of my key contributions include: ✔ Developing and executing marketing campaigns that have driven significant category growth\. ✔ Leveraging customer insights to refine selection, promotions, and pricing strategies\. ✔ Optimizing content and brand storytelling to enhance product discoverability and engagement\. ✔ Strengthening partnerships with brands to launch exclusive collections and limited\-edition collaborations\. Passionate about fashion, consumer behavior, and digital innovation, I aim to redefine how customers experience fashion online by making it more personalized, engaging, and aspirational\. I’m always open to conversations about fashion marketing trends, e\-commerce strategies, and industry collaborations—feel free to connect\! Senior Category Marketing Manager\-IN Women’s & Kids’ Apparel at Amazon, Dec 2022 \- Jan 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, ● Lead the strategic marketing efforts for Women's Apparel, spearheading 50% of our apparel business and contributing to 17% of the SL\+B growth ● Achieved remarkable year\-over\-year growth in four key Lines of Business \(LOBs\) \- Western wear, Size\-free Ethnic, Ready to Wear Ethnic, and Intimates and Accessories \- driving a 34% OPS and 31% GV spike ● Crafted and executed comprehensive marketing strategies for 350\+ brands, focusing on driving traffic and customer growth across various channels, such as influencer marketing, social media, SEO, and more\. ● Orchestrated 75\+ high\-impact events spanning different categories, leading to a 3x growth in OPS and 2X growth in GVs, across 92\+ brands by leveraging both free and paid marketing channels\. ● Served as a SME for Softlines and beauty for Basket level promotions \(BxGx\) and Steal deals, implementing large\-scale promotions and deals that increased 10% and 31% OPS in BAU and HVEs ● Utilized customer behavior metrics to track and optimize conversion strategies for active, repeat, and lapsed customers, resulting in a 13% spike in New to Apparel and a 7% spike in New to amazon cohort\. ● Worked with Stakeholders across category, product ,research and design to launch Gen Z program aimed to fill the current market gap and address specific needs of Gen Z, which seeks to experiment with fashion driving 12% of SL\+B OPS MoM ● Played a pivotal role in crafting a 3\-year strategy to enhance the Prime and settled customer experiences, incorporating Prime enabled coupons, targeted coupons, cashback incentives, and differentiated browse experience\. ● Collaborated seamlessly with cross\-functional teams, including product and channel teams, creative and content teams,engagement teams, insights teams, PR teams, and social and digital teams, to drive brand marketing strategies for 40\+ brands, achieving a 21% YoY OPS spike Category Marketing Manager\-IN Kids Apparel at Amazon, Sep 2020 \- Nov 2022 · 2 yrs 3 mos, • Formulating and executing the marketing plan for new brand launches, cross\-category marketing and developing and executing Amazon site\-wide events on Amazon Fashion • Involved in carrying out end to end planning and execution of various events at category and cross categories level and formation of 360 marketing campaigns for various brands onboarding • Own multiple traffic channels including Amazon's own site, outbound marketing, paid traffic channel and social media for fashion and improved traffic and revenue • Developing store\-wide promotions to and working closely with stakeholders to schedule and execute them • Responsible for handling and executing social calendar and managing and refining performance metrics from concept to post implementation • Ideate content for customers via social media channels to drive awareness, conversation and affinity • Designing and executing successful online customer experiences across over 40\+ events • Experimenting & optimizing merchandizing assets to increase overall business impact\. • Identifying problems and opportunities and responding accordingly, engaging cross\-functional teams where necessary • Carried out 15\+ Weblabs to enhance CX experience and improvising category visibility across A\.in assets and storefront assets • Tracking and analyzing customer needs based on customer behavior across search,browse etc • Working on identifying co\-op opportunities and brand led engagements for over 30\+ brands • Define strong creative instincts in developing style guide and defining brand voice across traffic channels\(Paid and Free\) • Extensively involved in carrying out PR influencer activities for apparel to improve engagement metrics •Carrying out deals,basket level promotions,cashbacks across GLs to improve revenue penetration • Establishes frameworks that measure the success of campaigns, identifies gaps, and identifies opportunities Responsible for driving N2GL/N2A,Prime customer base Digital Experience & Brand Manager at Abbott, Jan 2019 \- Aug 2020 · 1 yr 8 mos, ● Design, develop, and execute the brand strategy for Digital Healthcare product a:care and FMCG brands ensure and Similac for south east Asia market to improve market share and launch performance ads, PR, email campaigns, website banners, print, OOH, and social media marketing with a budget of USD 30MM\+\. ● Deployed 4 marketing campaigns with budgets of 1\-2\.5 Cr\. to expand brand awareness & engagement for FMCG products ● Improved the brand’s digital media presence and consumer engagement by garnering 7\.5MN\+ impressions on Social Media, 0\.9% average CTR, and 6000\+ web leads through performance campaigns\. ● Created engaging content for the brand website and newsletters for internal communication to attract and convert the target audience\. ● Drive Strategies with Ecommerce Partner to drive, promote FMCG products ● Prioritize market intelligence and gather consumer insights to improve customer understanding, conduct competitive analysis, gather feedback for product design, and inform the go\-to\-market strategy\. ● Regularly monitor the brand performance and make strategy changes to maintain brand Status quo ● Lead and Coordinate with various team including tech, legal, compliance, agencies to maintain proper brand program execution\. ● Complete Brand plans and P&L Handling ● Evaluated conversion rates during the online registrations of a healthcare service brand and subsequently took actions to improve the activation rate, achieving 50 cr\. in revenue and 1k\+ registrations in 1 week\. ● End to end handling of analytics including reporting, driving campaigns and utilizing insights through GA and Analytics 360 Senior Product Manager, Digital Innovation & Acquisitions at ICICI Bank, 2017 \- 2019 · 2 yrs, Mumbai Area, India, ● Launched products including features and stitching of the digital process for customers of various first in Asia's innovations like Instant issuance of Credit card through Samsung Pay, Digital acquisition through tab based assisted sourcing, innovative product stitching with, Amazon Pay, MakeMyTrip ● Led the end\-to\-end digital acquisition strategy, ATL/BTL product marketing, development of the product flow, story\-boarding, and documentation with a team of developers, testers, and third party consultants\. ● Reviewed product specifications & requirements to map the customer journey and analyze user behavior inform marketing strategies and drive customer acquisition\. ● Earned an Asian Innovative Technology Banking Award for launching Asia’s first Instant Credit Card and an award for the best co\-branded credit card by 7th Payments and Cards Awards Summit 2019\. ● Received letters of recommendation by the regional head for the best recruiting strategy\. Marketing Consultant at Deloitte, May 2012 \- May 2015 · 3 yrs 1 mo, \- Acted as the lead marketing and brand advisor for one of the biggest beauty company in the world, designing and executing strategies to solidify the brand as an authority on make\-up\. \- Worked end to end with E\-Commerce Partners like Nykaa and Sephora to run Brand Page ,drive Sales and to carry out end to end communication through SMS/Email and other affiliate partners \- Handled the in\-store Marketing for over 28 stores \- Relaunched a social media campaign with key influencers and celebrities reaching 11MM\+ people offline with strong on\-the\-ground BTL activity to build brand awareness and drive make\-up recruitment\. ## Education Master of Business Administration \(MBA\), Marketing, Symbiosis Institute of Business Management, Pune Executive Programme On Digital & Social Media Marketing Strategy, Indian Institute of Management, Calcutta [View the original profile](https://tal.club/meet/divya-bhardwaj) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/divya-bhardwaj#person", "name": "Divya Bharrdwaj", "url": "https://tal.club/meet/divya-bhardwaj", "image": "https://tal.club/meet/divya-bhardwaj/profile-photo.jpg", "description": "Meet Divya Bharrdwaj, Manager, Category Marketing | Apparel & SERVE (Gen Z) | Amazon India based in Bengaluru. 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