Headline

Content Marketing Strategist | Social Media Coordinator I SEO Content Writer

About

Content has always been more than just writing for me - it's about understanding the audience, solving business challenges, and creating stories that inspire action. Over the past decade, I've worked with agencies and corporate organizations across India, UK and the UAE, developing SEO-driven content strategies, website copy, social media campaigns, executive thought leadership, and multi-channel marketing content for businesses spanning real estate, corporate services, finance, technology, and SaaS. My experience goes beyond creating content. I've planned editorial calendars, collaborated with SEO specialists, designers, videographers, and sales teams, managed content for multiple brands simultaneously, and translated business objectives into content that strengthens brand visibility, drives engagement, and supports marketing goals. One of the aspects of my work I enjoy most is building thought leadership. From ghostwriting LinkedIn content for CEOs to creating campaign messaging, landing pages, email marketing, and video scripts, I enjoy shaping authentic narratives that connect with the right audience. I'm also passionate about evolving with the industry. I actively leverage AI tools such as ChatGPT, Claude, and Gemini to streamline research, ideation, and content development while ensuring every piece remains accurate, strategic, and human-centric. I'm always excited to connect with professionals who believe great content is built on strategy, creativity, and meaningful collaboration.

Location

Kerala

AI stack

notion

openai

perplexity

replit

Work experience

Senior Content Writer at Vista Corporate Group, Feb 2024 - Apr 2026 · 2 yrs 3 mos, Dubai, United Arab Emirates, As a Senior Content Writer at Vista Corporate Group, I oversee the full content creation process, from ideation to execution, ensuring all materials align with business goals and engage target audiences effectively. With a focus on industries such as business setup, financial services business networking and consultancy, I craft compelling content that communicates complex concepts in an accessible way, driving brand awareness and customer engagement. ◉Lead content strategy and creation for social media platforms, producing engaging organic posts that boost online presence and brand recognition. ◉Write and collaborate on copy for paid social media campaigns (Meta & Google Ads), including static banners and video scripts, optimizing content for maximum impact. ◉Develop long-form content such as blogs, articles, and thought leadership pieces, tailored to audience interests and industry trends. ◉Collaborate closely with the team to ensure cohesive, visually appealing content across all channels. ◉Produce website copy, landing pages, and podcast scripts that effectively communicate brand messages and promote customer engagement. ◉Take ownership of content ideation, working cross-functionally with other departments to execute content strategies aligned with business goals.

Content Writer & Social Media Coordinator at Aiwa Digital, Mar 2022 - Dec 2023 · 1 yr 10 mos, United Arab Emirates, Managed the SEO blogs schedule and social media posting schedule on a monthly basis for almost 40 clients Conducted in-depth research on industry-related topics in order to develop original content Created content for blogs, articles, product descriptions, social media, and client websites by maintaining 100% quality with zero plagiarism Assisted in the development and management of social media marketing strategies Interacted with users and responded to social media messages, inquiries, and comments Collaborated with clients and marketing teams to create PR articles for corporate branding Reviewed analytics and generated social media performance reports on key metrics such as audience engagement, impressions, reach, referrals, and conversions.

Senior Content Developer at NOA Infosolutions LLP, Apr 2021 - Feb 2022 · 11 mos, Kochi, Kerala, India, Collaborated with the client's digital marketing team in UK (JMS One) to produce relevant contents Write and publish blogs for JMS One website Schedule posts on social media posts on behalf of client Create and distribute content on various platforms to increase the brand awareness and organic traffic Monitor the website traffic and analyze the performance Help in creating email marketing campaigns for events and promotions

Senior Content Writer at PiServe, Jul 2020 - Mar 2021 · 9 mos, Ernakulam, Kerala, India, Regularly produce various content types, including blogs, newsletters, and social media posts. Promote blog and pitch articles to relevant third-party platforms. Analyze documents to maintain continuity of the style of content. Manage updates and revisions to technical literature.

Content Writer at FinLead Logiticks, Dec 2018 - Jul 2020 · 1 yr 8 mos, Cochin Area, India, Prepare and publish blog posts with banner images on company's website Manage the content management system (WordPress) of the company Provide content recommendations for the company website, write new content, and edit existing content. Conduct extensive research on the Internet to help with providing factual statistics into the articles/blogs. Manage the social media platforms on behalf of the company Keep track of the digital marketing efforts Prepare internal and external communications for different software products and mobile applications including case studies, presentations, technical documentation, release notes, user manuals etc. as needed.

Education

Bachelor of Technology (B.Tech.), Computer Science & Engineering, Anna University Chennai

Higher Secondary, St. Stephens Higher Secondary School, Kerala