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Divleen Kaur

Ecommerce Data Analyst | Power BI, Excel & SQL | Driving RCA, KPI Insights & Performance Marketing Analytics Across D2C & Quick Commerce

Dehradun

4+ years of work experience

Trailytics AI
Nov 20257 mosPresent

π‘†π‘π‘œπ‘π‘’: 𝐡𝑒𝑖𝑙𝑑𝑖𝑛𝑔 𝑒𝑛𝑑-π‘‘π‘œ-𝑒𝑛𝑑 𝐡𝐼 π‘ π‘œπ‘™π‘’π‘‘π‘–π‘œπ‘›π‘  π‘“π‘œπ‘Ÿ 𝐷2𝐢 π‘Žπ‘›π‘‘ π‘žπ‘’π‘–π‘π‘˜ π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘π‘Ÿπ‘Žπ‘›π‘‘π‘  β€” π‘π‘œπ‘›π‘ π‘œπ‘™π‘–π‘‘π‘Žπ‘‘π‘–π‘›π‘” π‘šπ‘’π‘™π‘‘π‘–-π‘π‘™π‘Žπ‘‘π‘“π‘œπ‘Ÿπ‘š π‘’π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘‘π‘Žπ‘‘π‘Ž π‘–π‘›π‘‘π‘œ π‘‘π‘Žπ‘ π˜©π‘π‘œπ‘Žπ‘Ÿπ‘‘π‘  π‘‘π˜©π‘Žπ‘‘ π‘‘π‘Ÿπ‘–π‘£π‘’ π‘Ÿπ‘’π‘Žπ‘™-π‘‘π‘–π‘šπ‘’ 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠 π‘‘π‘’π‘π‘–π‘ π‘–π‘œπ‘›π‘  π‘Žπ‘π‘Ÿπ‘œπ‘ π‘  π‘π‘Žπ‘‘π‘’π‘”π‘œπ‘Ÿπ‘¦, 𝑠𝑒𝑝𝑝𝑙𝑦, π‘Žπ‘›π‘‘ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘‘π‘’π‘Žπ‘šπ‘ . π–π‘πšπ­ 𝐈 𝐝𝐨: -- Built and maintained 5+ production Power BI dashboards using DAX and SQL, unifying data from Amazon, Blinkit, Zepto, and Swiggy Instamart β€” reducing stakeholder reporting time by 15% and enabling same-day action on SKU-level issues -- Designed RCA frameworks for On-Shelf Availability (OSA) gaps and discount leakage, pinpointing root causes across categories and regions within 24 hours of anomaly detection -- Tracked full-funnel performance marketing KPIs β€” impressions, CTR, CPC, CVR, ROAS, and ACoS β€” across 4 quick commerce platforms, supporting data-driven campaign optimization and budget reallocation -- Developed ETL pipelines and data models to consolidate multi-source ecommerce data into unified dashboards, improving reporting accuracy and eliminating manual data consolidation -- Monitored MRP compliance, sell-through rate, and Share of Search across SKUs and geographies β€” flagging pricing and visibility risks before they impacted revenue -- Partnered with category and marketing teams to translate funnel drop-off patterns and market share shifts into concrete business recommendations, bridging the gap between raw data and strategic action 𝐓𝐨𝐨π₯𝐬 & 𝐦𝐞𝐭𝐑𝐨𝐝𝐬: Β Power BI Β· DAX Β· SQL Β· Python (scripting) Β· Excel Β· ETL Pipelines Β· Data Modeling Β· RCA Analysis Β· Funnel Analysis Β· Ecommerce KPI Tracking Β· A/B Testing
Trailytics AI
May 20257 mosNov 2025

πΏπ‘Žπ‘–π‘‘ π‘‘π˜©π‘’ 𝐡𝐼 π‘“π‘œπ‘’π‘›π‘‘π‘Žπ‘‘π‘–π‘œπ‘› π‘“π‘œπ‘Ÿ π‘’π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘Žπ‘›π‘Žπ‘™π‘¦π‘‘π‘–π‘π‘  π‘Ÿπ‘’π‘π‘œπ‘Ÿπ‘‘π‘–π‘›π‘” β€” 𝑏𝑒𝑖𝑙𝑑𝑖𝑛𝑔 𝑆𝑄𝐿-π‘‘π‘Ÿπ‘–π‘£π‘’π‘› π‘ƒπ‘œπ‘€π‘’π‘Ÿ 𝐡𝐼 π‘Ÿπ‘’π‘π‘œπ‘Ÿπ‘‘π‘  π‘Žπ‘›π‘‘ 𝐾𝑃𝐼 π‘‘π‘Žπ‘ π˜©π‘π‘œπ‘Žπ‘Ÿπ‘‘π‘  π‘π‘œπ‘›π‘ π‘’π‘šπ‘’π‘‘ π‘‘π‘Žπ‘–π‘™π‘¦ 𝑏𝑦 π‘ π‘Žπ‘™π‘’π‘ , 𝑠𝑒𝑝𝑝𝑙𝑦 π‘π˜©π‘Žπ‘–π‘›, π‘Žπ‘›π‘‘ π‘π‘Žπ‘‘π‘’π‘”π‘œπ‘Ÿπ‘¦ π‘‘π‘’π‘Žπ‘šπ‘ . -- Built Power BI reports powered by SQL data pulls, structuring ecommerce datasets for multi-team consumption across sales and supply chain functions -- Tracked core ecommerce KPIs β€” OSA, MRP compliance, and sell-through rate β€” across product categories and regional markets, enabling weekly performance reviews -- Developed Excel-based analysis models for ad-hoc business reporting, accelerating category-level decision turnaround -- Automated data fetch workflows using Python scripts, reducing recurring manual data preparation effort across reporting cycles -- Contributed to DAX calculations and data modeling within a live production Power BI environment, gaining full-stack BI development exposure 𝐓𝐨𝐨π₯𝐬 & 𝐦𝐞𝐭𝐑𝐨𝐝𝐬: Power BI Β· SQL Β· DAX Β· Excel Β· Python Β· KPI Reporting Β· Data Preparation
Banasthali Vidyapith
Aug 20222 yrs 11 mosJun 2025

Alwar, Rajasthan, India

𝐿𝑒𝑑 π‘‘π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘œπ‘π‘’π‘Ÿπ‘Žπ‘‘π‘–π‘œπ‘›π‘  π‘Žπ‘π‘Ÿπ‘œπ‘ π‘  π‘Ž π‘’π‘›π‘–π‘£π‘’π‘Ÿπ‘ π‘–π‘‘π‘¦ π‘π‘™π‘Žπ‘‘π‘“π‘œπ‘Ÿπ‘š β€” π‘€π˜©π‘’π‘Ÿπ‘’ π‘‘π‘Ÿπ‘Žπ‘π‘˜π‘–π‘›π‘” π‘π‘Žπ‘šπ‘π‘Žπ‘–π‘”π‘› π‘šπ‘’π‘‘π‘Ÿπ‘–π‘π‘  π‘Žπ‘›π‘‘ π‘Žπ‘›π‘Žπ‘™π‘¦π‘§π‘–π‘›π‘” π‘π˜©π‘Žπ‘›π‘›π‘’π‘™ π‘π‘’π‘Ÿπ‘“π‘œπ‘Ÿπ‘šπ‘Žπ‘›π‘π‘’ π‘ π˜©π‘Žπ‘π‘’π‘‘ π‘Žπ‘› π‘Žπ‘›π‘Žπ‘™π‘¦π‘‘π‘–π‘π‘Žπ‘™ π‘Žπ‘π‘π‘Ÿπ‘œπ‘Žπ‘π˜© π‘‘π‘œ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘› π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘¦. -- Tracked campaign performance metrics β€” reach, engagement rate, and CTR β€” across digital channels, using data analysis to refine content strategy and improve audience targeting -- Built Excel-based marketing performance dashboards to monitor multi-channel KPIs, translating weekly trend data into actionable strategy recommendations -- Managed end-to-end campaign execution across social and digital platforms, iterating on content strategy based on performance data to consistently improve engagement outcomes -- Developed stakeholder reporting frameworks to communicate campaign results to institutional leadership β€” building presentation and data storytelling skills directly applicable to BI reporting 𝐓𝐨𝐨π₯𝐬 & 𝐦𝐞𝐭𝐑𝐨𝐝𝐬: Excel Β· Google Analytics Β· Social Media Analytics Β· Campaign Tracking Β· Stakeholder Reporting
VADS GROUP
Jul 20232 mosAug 2023

Remote

π‘†π˜©π‘œπ‘Ÿπ‘‘-π‘‘π‘’π‘Ÿπ‘š π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘Ÿπ‘œπ‘™π‘’ π‘ π‘’π‘π‘π‘œπ‘Ÿπ‘‘π‘–π‘›π‘” π‘‘π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘› π‘Žπ‘›π‘‘ π‘π‘œπ‘›π‘‘π‘’π‘›π‘‘ π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘¦ π‘“π‘œπ‘Ÿ π‘Ž π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘–π‘ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘›π‘  π‘“π‘–π‘Ÿπ‘š. -- Supported content creation and digital communication workflows, gaining exposure to campaign planning and multi-channel execution -- Tracked basic engagement metrics across social platforms to evaluate content performance
The Closet Shuffle
Sep 20222 mosOct 2022

New Delhi

π‘†π‘’π‘π‘π‘œπ‘Ÿπ‘‘π‘’π‘‘ π‘ π‘œπ‘π‘–π‘Žπ‘™ π‘šπ‘’π‘‘π‘–π‘Ž π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘“π‘œπ‘Ÿ π‘Ž 𝐷2𝐢 π‘“π‘Žπ‘ π˜©π‘–π‘œπ‘› π‘π‘Ÿπ‘Žπ‘›π‘‘ π‘‘π‘’π‘Ÿπ‘–π‘›π‘” π‘’π‘Žπ‘Ÿπ‘™π‘¦ π‘’π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘”π‘Ÿπ‘œπ‘€π‘‘π˜©. -- Created and scheduled social content, monitoring post-level performance metrics to improve engagement rates -- Assisted in tracking follower growth and content reach across Instagram and Facebook
Photoshooto
May 20225 mosSep 2022

Bengaluru

π·π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘–π‘›π‘‘π‘’π‘Ÿπ‘›π‘ π˜©π‘–π‘ π‘ π‘’π‘π‘π‘œπ‘Ÿπ‘‘π‘–π‘›π‘” π‘π‘Ÿπ‘Žπ‘›π‘‘ 𝑣𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑑𝑦 π‘Žπ‘›π‘‘ π‘π‘œπ‘›π‘‘π‘’π‘›π‘‘ π‘π‘’π‘Ÿπ‘“π‘œπ‘Ÿπ‘šπ‘Žπ‘›π‘π‘’ π‘“π‘œπ‘Ÿ π‘Ž π‘π˜©π‘œπ‘‘π‘œπ‘”π‘Ÿπ‘Žπ‘π˜©π‘¦ π‘ π‘’π‘Ÿπ‘£π‘–π‘π‘’π‘  π‘π‘™π‘Žπ‘‘π‘“π‘œπ‘Ÿπ‘š. -- Managed social media content calendar, tracking engagement and reach metrics to assess channel performance -- Supported SEO and paid campaign monitoring, developing foundational skills in digital performance tracking

Education

Graphic Era Deemed to be University

Master of Business Administration - MBA, Data Science and AI

Graphic Era Deemed to be University

20242 yrs2026
Banasthali Vidyapith

Bachelor of Commerce - BCom, Business/Commerce, Digital Marketing

Banasthali Vidyapith

20213 yrs2024

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Headline

Ecommerce Data Analyst | Power BI, Excel & SQL | Driving RCA, KPI Insights & Performance Marketing Analytics Across D2C & Quick Commerce

About

I turn messy ecommerce data into decisions that actually move the needle β€” OSA gaps, ROAS drops, market share shifts, you name it. Power BI Developer at Trailytics AI, working across D2C and quick commerce platforms, building dashboards that don't just look good β€” they point to root cause. What I do: I build end-to-end BI solutions for ecommerce and quick commerce β€” from raw SQL data pulls to interactive Power BI dashboards that business teams actually use. My focus is performance analysis: tracking KPIs like On-Shelf Availability, Sell-Through Rate, Market Share, Share of Search, and MRP compliance across SKUs, categories, and regions. Results I've driven: β†’ Built 5+ dashboards that cut stakeholder reporting time significantly β†’ Delivered RCA frameworks for OSA and discount leakage that surfaced actionable gaps in under 24 hours β†’ Supported performance marketing analysis across platforms including Amazon, Blinkit, Zepto, and Swiggy Instamart, Flipkart, Bigbasket β€” tracking impressions, CTR, CPC, CVR, and ACoS Tools & methods I work with: Power BI Β· SQL Β· Excel Β· Python (scripting & automation) Β· DAX Β· Data Modeling Β· ETL pipelines Β· A/B test analysis Β· Funnel analysis Β· Cohort analysis Currently pursuing MBA in AI & Data Science β€” applying ML concepts to forecast demand shifts and surface predictive signals within BI workflows. Open to: Data Analyst / Business Intelligence roles in ecommerce, quick commerce, or performance marketing analytics β€” preferably with a team that moves fast and values data-backed decisions. πŸ“© DM me or connect β€” always happy to talk data, dashboards, or ecom strategy.

Location

Dehradun

Work experience

Power BI Developer at Trailytics AI, Nov 2025 - Present Β· 7 mos, π‘†π‘π‘œπ‘π‘’: 𝐡𝑒𝑖𝑙𝑑𝑖𝑛𝑔 𝑒𝑛𝑑-π‘‘π‘œ-𝑒𝑛𝑑 𝐡𝐼 π‘ π‘œπ‘™π‘’π‘‘π‘–π‘œπ‘›π‘  π‘“π‘œπ‘Ÿ 𝐷2𝐢 π‘Žπ‘›π‘‘ π‘žπ‘’π‘–π‘π‘˜ π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘π‘Ÿπ‘Žπ‘›π‘‘π‘  β€” π‘π‘œπ‘›π‘ π‘œπ‘™π‘–π‘‘π‘Žπ‘‘π‘–π‘›π‘” π‘šπ‘’π‘™π‘‘π‘–-π‘π‘™π‘Žπ‘‘π‘“π‘œπ‘Ÿπ‘š π‘’π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘‘π‘Žπ‘‘π‘Ž π‘–π‘›π‘‘π‘œ π‘‘π‘Žπ‘ π˜©π‘π‘œπ‘Žπ‘Ÿπ‘‘π‘  π‘‘π˜©π‘Žπ‘‘ π‘‘π‘Ÿπ‘–π‘£π‘’ π‘Ÿπ‘’π‘Žπ‘™-π‘‘π‘–π‘šπ‘’ 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠 π‘‘π‘’π‘π‘–π‘ π‘–π‘œπ‘›π‘  π‘Žπ‘π‘Ÿπ‘œπ‘ π‘  π‘π‘Žπ‘‘π‘’π‘”π‘œπ‘Ÿπ‘¦, 𝑠𝑒𝑝𝑝𝑙𝑦, π‘Žπ‘›π‘‘ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘‘π‘’π‘Žπ‘šπ‘ . π–π‘πšπ­ 𝐈 𝐝𝐨: -- Built and maintained 5+ production Power BI dashboards using DAX and SQL, unifying data from Amazon, Blinkit, Zepto, and Swiggy Instamart β€” reducing stakeholder reporting time by 15% and enabling same-day action on SKU-level issues -- Designed RCA frameworks for On-Shelf Availability (OSA) gaps and discount leakage, pinpointing root causes across categories and regions within 24 hours of anomaly detection -- Tracked full-funnel performance marketing KPIs β€” impressions, CTR, CPC, CVR, ROAS, and ACoS β€” across 4 quick commerce platforms, supporting data-driven campaign optimization and budget reallocation -- Developed ETL pipelines and data models to consolidate multi-source ecommerce data into unified dashboards, improving reporting accuracy and eliminating manual data consolidation -- Monitored MRP compliance, sell-through rate, and Share of Search across SKUs and geographies β€” flagging pricing and visibility risks before they impacted revenue -- Partnered with category and marketing teams to translate funnel drop-off patterns and market share shifts into concrete business recommendations, bridging the gap between raw data and strategic action 𝐓𝐨𝐨π₯𝐬 & 𝐦𝐞𝐭𝐑𝐨𝐝𝐬: Power BI Β· DAX Β· SQL Β· Python (scripting) Β· Excel Β· ETL Pipelines Β· Data Modeling Β· RCA Analysis Β· Funnel Analysis Β· Ecommerce KPI Tracking Β· A/B Testing

Power BI developer at Trailytics AI, May 2025 - Nov 2025 Β· 7 mos, πΏπ‘Žπ‘–π‘‘ π‘‘π˜©π‘’ 𝐡𝐼 π‘“π‘œπ‘’π‘›π‘‘π‘Žπ‘‘π‘–π‘œπ‘› π‘“π‘œπ‘Ÿ π‘’π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘Žπ‘›π‘Žπ‘™π‘¦π‘‘π‘–π‘π‘  π‘Ÿπ‘’π‘π‘œπ‘Ÿπ‘‘π‘–π‘›π‘” β€” 𝑏𝑒𝑖𝑙𝑑𝑖𝑛𝑔 𝑆𝑄𝐿-π‘‘π‘Ÿπ‘–π‘£π‘’π‘› π‘ƒπ‘œπ‘€π‘’π‘Ÿ 𝐡𝐼 π‘Ÿπ‘’π‘π‘œπ‘Ÿπ‘‘π‘  π‘Žπ‘›π‘‘ 𝐾𝑃𝐼 π‘‘π‘Žπ‘ π˜©π‘π‘œπ‘Žπ‘Ÿπ‘‘π‘  π‘π‘œπ‘›π‘ π‘’π‘šπ‘’π‘‘ π‘‘π‘Žπ‘–π‘™π‘¦ 𝑏𝑦 π‘ π‘Žπ‘™π‘’π‘ , 𝑠𝑒𝑝𝑝𝑙𝑦 π‘π˜©π‘Žπ‘–π‘›, π‘Žπ‘›π‘‘ π‘π‘Žπ‘‘π‘’π‘”π‘œπ‘Ÿπ‘¦ π‘‘π‘’π‘Žπ‘šπ‘ . -- Built Power BI reports powered by SQL data pulls, structuring ecommerce datasets for multi-team consumption across sales and supply chain functions -- Tracked core ecommerce KPIs β€” OSA, MRP compliance, and sell-through rate β€” across product categories and regional markets, enabling weekly performance reviews -- Developed Excel-based analysis models for ad-hoc business reporting, accelerating category-level decision turnaround -- Automated data fetch workflows using Python scripts, reducing recurring manual data preparation effort across reporting cycles -- Contributed to DAX calculations and data modeling within a live production Power BI environment, gaining full-stack BI development exposure 𝐓𝐨𝐨π₯𝐬 & 𝐦𝐞𝐭𝐑𝐨𝐝𝐬: Power BI Β· SQL Β· DAX Β· Excel Β· Python Β· KPI Reporting Β· Data Preparation

Marketing Lead at Banasthali Vidyapith, Aug 2022 - Jun 2025 Β· 2 yrs 11 mos, Alwar, Rajasthan, India, 𝐿𝑒𝑑 π‘‘π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘œπ‘π‘’π‘Ÿπ‘Žπ‘‘π‘–π‘œπ‘›π‘  π‘Žπ‘π‘Ÿπ‘œπ‘ π‘  π‘Ž π‘’π‘›π‘–π‘£π‘’π‘Ÿπ‘ π‘–π‘‘π‘¦ π‘π‘™π‘Žπ‘‘π‘“π‘œπ‘Ÿπ‘š β€” π‘€π˜©π‘’π‘Ÿπ‘’ π‘‘π‘Ÿπ‘Žπ‘π‘˜π‘–π‘›π‘” π‘π‘Žπ‘šπ‘π‘Žπ‘–π‘”π‘› π‘šπ‘’π‘‘π‘Ÿπ‘–π‘π‘  π‘Žπ‘›π‘‘ π‘Žπ‘›π‘Žπ‘™π‘¦π‘§π‘–π‘›π‘” π‘π˜©π‘Žπ‘›π‘›π‘’π‘™ π‘π‘’π‘Ÿπ‘“π‘œπ‘Ÿπ‘šπ‘Žπ‘›π‘π‘’ π‘ π˜©π‘Žπ‘π‘’π‘‘ π‘Žπ‘› π‘Žπ‘›π‘Žπ‘™π‘¦π‘‘π‘–π‘π‘Žπ‘™ π‘Žπ‘π‘π‘Ÿπ‘œπ‘Žπ‘π˜© π‘‘π‘œ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘› π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘¦. -- Tracked campaign performance metrics β€” reach, engagement rate, and CTR β€” across digital channels, using data analysis to refine content strategy and improve audience targeting -- Built Excel-based marketing performance dashboards to monitor multi-channel KPIs, translating weekly trend data into actionable strategy recommendations -- Managed end-to-end campaign execution across social and digital platforms, iterating on content strategy based on performance data to consistently improve engagement outcomes -- Developed stakeholder reporting frameworks to communicate campaign results to institutional leadership β€” building presentation and data storytelling skills directly applicable to BI reporting 𝐓𝐨𝐨π₯𝐬 & 𝐦𝐞𝐭𝐑𝐨𝐝𝐬: Excel Β· Google Analytics Β· Social Media Analytics Β· Campaign Tracking Β· Stakeholder Reporting

Marketing Intern at VADS GROUP, Jul 2023 - Aug 2023 Β· 2 mos, Remote, π‘†π˜©π‘œπ‘Ÿπ‘‘-π‘‘π‘’π‘Ÿπ‘š π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘Ÿπ‘œπ‘™π‘’ π‘ π‘’π‘π‘π‘œπ‘Ÿπ‘‘π‘–π‘›π‘” π‘‘π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘› π‘Žπ‘›π‘‘ π‘π‘œπ‘›π‘‘π‘’π‘›π‘‘ π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘¦ π‘“π‘œπ‘Ÿ π‘Ž π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘–π‘ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘›π‘  π‘“π‘–π‘Ÿπ‘š. -- Supported content creation and digital communication workflows, gaining exposure to campaign planning and multi-channel execution -- Tracked basic engagement metrics across social platforms to evaluate content performance

Social Media Marketing Intern at The Closet Shuffle, Sep 2022 - Oct 2022 Β· 2 mos, New Delhi, π‘†π‘’π‘π‘π‘œπ‘Ÿπ‘‘π‘’π‘‘ π‘ π‘œπ‘π‘–π‘Žπ‘™ π‘šπ‘’π‘‘π‘–π‘Ž π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘“π‘œπ‘Ÿ π‘Ž 𝐷2𝐢 π‘“π‘Žπ‘ π˜©π‘–π‘œπ‘› π‘π‘Ÿπ‘Žπ‘›π‘‘ π‘‘π‘’π‘Ÿπ‘–π‘›π‘” π‘’π‘Žπ‘Ÿπ‘™π‘¦ π‘’π‘π‘œπ‘šπ‘šπ‘’π‘Ÿπ‘π‘’ π‘”π‘Ÿπ‘œπ‘€π‘‘π˜©. -- Created and scheduled social content, monitoring post-level performance metrics to improve engagement rates -- Assisted in tracking follower growth and content reach across Instagram and Facebook

Digital Marketing Intern at Photoshooto, May 2022 - Sep 2022 Β· 5 mos, Bengaluru, π·π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘” π‘–π‘›π‘‘π‘’π‘Ÿπ‘›π‘ π˜©π‘–π‘ π‘ π‘’π‘π‘π‘œπ‘Ÿπ‘‘π‘–π‘›π‘” π‘π‘Ÿπ‘Žπ‘›π‘‘ 𝑣𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑑𝑦 π‘Žπ‘›π‘‘ π‘π‘œπ‘›π‘‘π‘’π‘›π‘‘ π‘π‘’π‘Ÿπ‘“π‘œπ‘Ÿπ‘šπ‘Žπ‘›π‘π‘’ π‘“π‘œπ‘Ÿ π‘Ž π‘π˜©π‘œπ‘‘π‘œπ‘”π‘Ÿπ‘Žπ‘π˜©π‘¦ π‘ π‘’π‘Ÿπ‘£π‘–π‘π‘’π‘  π‘π‘™π‘Žπ‘‘π‘“π‘œπ‘Ÿπ‘š. -- Managed social media content calendar, tracking engagement and reach metrics to assess channel performance -- Supported SEO and paid campaign monitoring, developing foundational skills in digital performance tracking

Education

Master of Business Administration - MBA, Data Science and AI, Graphic Era Deemed to be University

Bachelor of Commerce - BCom, Business/Commerce, Digital Marketing, Banasthali Vidyapith