---
title: "Divin Poulose - Digital Marketing Specialist in Bengaluru | Tal"
description: "Meet Divin Poulose, Performance Marketing & CRM Specialist | Digital Marketing Lead | Ex-AVM Labs | 8x ROI Optimization | Team Leadership based in Bengaluru. AI stack includes grok, hermes agent, and lovable."
image: "https://tal.club/meet/divin-poulose/share-image"
---

# Divin Poulose on Tal

## Headline

Performance Marketing &amp; CRM Specialist \| Digital Marketing Lead \| Ex\-AVM Labs \| 8x ROI Optimization \| Team Leadership

## About

I am a results\-driven Digital Marketing professional with over 2\.5 years of experience in performance marketing, CRM automation, and data\-driven growth strategies\. At AVM Labs, I reported directly to the Founder and managed campaign budgets ranging from ₹3L–₹7L while leading a 5\-member execution team\. My work delivered measurable impact — boosting ROI from 2\.5x to 8x, reducing Cost Per Lead from ₹250 to under ₹100, and cutting customer response times from 2 hours to under 5 minutes through WhatsApp CRM automation\. My core expertise spans: Performance Marketing — Meta Ads, Google Ads, campaign budget optimization CRM &amp; Automation — Zoho CRM, Interakt, WhatsApp lead nurturing workflows Analytics &amp; SEO — Google Analytics, SEMrush, GMB optimization, backlinking Reporting &amp; Tools — Power BI, MS Excel, Canva Leadership — Team mentorship, process optimization, stakeholder reporting I am currently open to Senior Executive or Lead roles in Performance Marketing, Growth Marketing, or CRM Automation — preferably in Bangalore\. Feel free to connect or reach out\!

## Location

Bengaluru

## AI stack

grok

hermes agent

lovable

meta

## Work experience

Digital Marketing Specialist at AVMLabs \(Formerly Thyrocare Gulf Laboratories\), Sep 2023 \- Mar 2026 · 2 yrs 7 mos, On\-site, Reported directly to the Founder, managing performance marketing campaign budgets of ₹3L–₹7L and leading a 5\-member execution team across Meta Ads, CRM automation, and analytics\. Key Achievements: ROI &amp; CPL Optimization — Boosted campaign ROI from 2\.5x to 8x and reduced Cost Per Lead from ₹250 to under ₹100 through continuous A/B testing and audience segmentation\. CRM &amp; Automation — Built and optimized WhatsApp CRM workflows using Zoho CRM and Interakt, cutting customer response times from 1–2 hours to under 5 minutes\. Team Leadership — Mentored and trained a 5\-member team on Meta Ads execution, lead management workflows, and daily performance reporting\. Partner &amp; Affiliate Management — Onboarded and managed 6 affiliate and CRS partners to scale lead generation pipelines\. SEO &amp; Analytics — Used Google Analytics and SEMrush to track traffic and campaign performance, optimized Google My Business presence, and executed backlinking strategies\.

## Education

Master of Business Administration \- MBA, Marketing &amp; International Business, Mahatma Gandhi University \(MGU\), Kottayam

Bachelor of Business Administration \- BBA, Business Administration and Management, General, Mahatma Gandhi University \(MGU\), Kottayam

[View the original profile](https://tal.club/meet/divin-poulose)

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