Headline

Performance Marketing & CRM Specialist | Digital Marketing Lead | Ex-AVM Labs | 8x ROI Optimization | Team Leadership

About

I am a results-driven Digital Marketing professional with over 2.5 years of experience in performance marketing, CRM automation, and data-driven growth strategies. At AVM Labs, I reported directly to the Founder and managed campaign budgets ranging from ₹3L–₹7L while leading a 5-member execution team. My work delivered measurable impact — boosting ROI from 2.5x to 8x, reducing Cost Per Lead from ₹250 to under ₹100, and cutting customer response times from 2 hours to under 5 minutes through WhatsApp CRM automation. My core expertise spans: Performance Marketing — Meta Ads, Google Ads, campaign budget optimization CRM & Automation — Zoho CRM, Interakt, WhatsApp lead nurturing workflows Analytics & SEO — Google Analytics, SEMrush, GMB optimization, backlinking Reporting & Tools — Power BI, MS Excel, Canva Leadership — Team mentorship, process optimization, stakeholder reporting I am currently open to Senior Executive or Lead roles in Performance Marketing, Growth Marketing, or CRM Automation — preferably in Bangalore. Feel free to connect or reach out!

Location

Bengaluru

AI stack

grok

hermes agent

lovable

meta

Work experience

Digital Marketing Specialist at AVMLabs (Formerly Thyrocare Gulf Laboratories), Sep 2023 - Mar 2026 · 2 yrs 7 mos, On-site, Reported directly to the Founder, managing performance marketing campaign budgets of ₹3L–₹7L and leading a 5-member execution team across Meta Ads, CRM automation, and analytics. Key Achievements: ROI & CPL Optimization — Boosted campaign ROI from 2.5x to 8x and reduced Cost Per Lead from ₹250 to under ₹100 through continuous A/B testing and audience segmentation. CRM & Automation — Built and optimized WhatsApp CRM workflows using Zoho CRM and Interakt, cutting customer response times from 1–2 hours to under 5 minutes. Team Leadership — Mentored and trained a 5-member team on Meta Ads execution, lead management workflows, and daily performance reporting. Partner & Affiliate Management — Onboarded and managed 6 affiliate and CRS partners to scale lead generation pipelines. SEO & Analytics — Used Google Analytics and SEMrush to track traffic and campaign performance, optimized Google My Business presence, and executed backlinking strategies.

Education

Master of Business Administration - MBA, Marketing & International Business, Mahatma Gandhi University (MGU), Kottayam

Bachelor of Business Administration - BBA, Business Administration and Management, General, Mahatma Gandhi University (MGU), Kottayam