---
title: "Divanshi Madan - Category Head in Gurgaon | Tal"
description: "Meet Divanshi Madan, Category Head - District | Ex-Program Manager @Zomato | Building 0-1 Categories | Art & Travel Enthusiast based in Gurgaon. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/divanshi-madan/share-image"
---

# Divanshi Madan on Tal

## Headline

Category Head \- District \| Ex\-Program Manager @Zomato \| Building 0\-1 Categories \| Art & Travel Enthusiast

## About

I'd like to call myself a "Jack of all trades, master of some\." My friends call me Dora, the explorer, and rightfully so\. After all, I am someone who never had a set goal of becoming an engineer, doctor, CA, doing an MBA, etc\. I have always believed in trying my hand at different things and giving my best shot, just to understand what works for me and what wakes me up every day\. I won't share my professional experience here, there's a detailed version of it in the next section :D But I'll surely share how working at Zomato changed me as a person\. It's like being seated in a bullet train, where landscapes change fast, and you have to adapt even faster\. I am so grateful to have gained the following skills while working on different projects, teams, and businesses: Resilience: Working as if it's your start\-up and making things work, especially when you see them failing\. I have made many mistakes, but coming back stronger and smarter is what keeps me going\. Self\-Learning: We do not have a learning portal or training sessions, which pushes us to help ourselves\. We do the basics—Google/YouTube things we want to learn, find mentors within the organization, observe people, and learn from them\. Discipline & Consistency: The only way you can achieve something great is through discipline and consistency, in any area of life\. Those are just a few\. I have a list \(FRONT & BACK\)\!\! Beyond work, I create handmade jewellery and home decor with Clay, you can see my work on Instagram @the\.art\.ketchup\. Art, Travel, Food & Fashion is what fascinates me the most, always up for travel plans, cuz traveling is never a bad idea\! For more chatter, let's catch up over DM or at dmadaan1997@gmail\.com\. :\) \*No Chat GPT was used while writing this content, I’d call myself a writer too\*\.

## Location

Gurgaon

## AI stack

claude

gemini

openai

## Work experience

Category Head at District, Jan 2026 \- Present · 9 mos, Gurugram, Leading Activities business at District 🎡 Building 0 \-> 300 crores

Supply Lead \- Amusements & Activities at District, Feb 2025 \- Jan 2026 · 1 yr, Gurugram, Haryana, India, \- Launched Activities and Amusement on District from scratch \(0 to 1\) and scaled it to 1500\+ venues\. \- Led PAN India Supply and Brand growth for Activities and Amusement\. \- Closely worked with Growth Lead and Program Managers to devise growth strategies\. \- Led a team of Zonal Heads and KAMs to drive GMV and supply penetration across cities\.

Program Manager \- India & UAE at Zomato, Sep 2023 \- Sep 2024 · 1 yr 1 mo, Gurugram, Haryana, India, Zomato Dining Out \| India & UAE • Formulated strategies that resulted in a 35% MoM increase in homepage CTR by optimizing content based on user insights and trends\. • Grew overall Search CTR by 30%\+ by refining keywords, creating aliases, and adding relevant supply and categories\. • Led a 19\-member team across India/UAE to improve restaurant visibility on Homepage and Search\. • Boosted GMV by 10% MoM and conversions by 20% through a "Free Drink with each booking" campaign\.

Building Feeding India at Zomato, Feb 2023 \- Aug 2023 · 7 mos, Gurugram, Haryana, India, • Scaled daily meals distributed from 60K to 100K\+ across 500\+ schools across India, improving attendance by 13%\. • Witnessed attendance improvements from 72% to 85% in partner schools, with a 10% reduction in drop\-outs through strategic mentoring and program optimization\. • Led a team of 5 Associate Program Managers along with 20\+ catering vendors PAN India\.

State Head \(Emerging Cities\) at Zomato, Jun 2021 \- Feb 2023 · 1 yr 9 mos, Uttar Pradesh, India, • Led 7 Key Account Managers in UP West, driving growth strategies for 19 emerging cities with 3K\+ restaurants and 100mn monthly revenue\. • Implemented low\-priced combos across 19 cities, boosting menu\-to\-cart conversion by 25% MoM and enhancing customer retention\. • Consistently increased delivery charge per order \(DCPO\) by \~₹2 \(10% increase\) while maintaining steady order volumes\.

Digital Marketing Intern at Urban Company, Dec 2017 \- Jan 2018 · 2 mos, Gurgaon, India, \- Created SEO specialized content for UrbanCompany's upcoming portals\. \- Assisted in SEO based revamping of existing profiles listed on Urban Company

Content Developer Intern at LoyaltySquare\.com, Aug 2016 \- Sep 2016 · 2 mos, Gurgaon, India, Developed content for their Olympiad Success project\.

Community Development Intern at magicpin \(Samast Technologies\), Jun 2016 \- Jul 2016 · 2 mos, Gurgaon, Haryana, India, Responsible for new user acquisition & transactions on the application\. Encouraged customers to transact more on the app by actively engaging them in weekly campaigns/competitions involving prizes\.

## Education

Diploma in Business Management, Business Administration and Management, General, NMIMS CDOE

Bachelor of Commerce, Business/Commerce, General, Delhi University, Gargi College

[View the original profile](https://tal.club/meet/divanshi-madan)

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