Headline

Category Head - District | Ex-Program Manager @Zomato | Building 0-1 Categories | Art & Travel Enthusiast

About

I'd like to call myself a "Jack of all trades, master of some." My friends call me Dora, the explorer, and rightfully so. After all, I am someone who never had a set goal of becoming an engineer, doctor, CA, doing an MBA, etc. I have always believed in trying my hand at different things and giving my best shot, just to understand what works for me and what wakes me up every day. I won't share my professional experience here, there's a detailed version of it in the next section :D But I'll surely share how working at Zomato changed me as a person. It's like being seated in a bullet train, where landscapes change fast, and you have to adapt even faster. I am so grateful to have gained the following skills while working on different projects, teams, and businesses: Resilience: Working as if it's your start-up and making things work, especially when you see them failing. I have made many mistakes, but coming back stronger and smarter is what keeps me going. Self-Learning: We do not have a learning portal or training sessions, which pushes us to help ourselves. We do the basics—Google/YouTube things we want to learn, find mentors within the organization, observe people, and learn from them. Discipline & Consistency: The only way you can achieve something great is through discipline and consistency, in any area of life. Those are just a few. I have a list (FRONT & BACK)!! Beyond work, I create handmade jewellery and home decor with Clay, you can see my work on Instagram @the.art.ketchup. Art, Travel, Food & Fashion is what fascinates me the most, always up for travel plans, cuz traveling is never a bad idea! For more chatter, let's catch up over DM or at dmadaan1997@gmail.com. :) *No Chat GPT was used while writing this content, I’d call myself a writer too*.

Location

Gurgaon

AI stack

claude

gemini

openai

Work experience

Category Head at District, Jan 2026 - Present · 9 mos, Gurugram, Leading Activities business at District 🎡 Building 0 -> 300 crores

Supply Lead - Amusements & Activities at District, Feb 2025 - Jan 2026 · 1 yr, Gurugram, Haryana, India, - Launched Activities and Amusement on District from scratch (0 to 1) and scaled it to 1500+ venues. - Led PAN India Supply and Brand growth for Activities and Amusement. - Closely worked with Growth Lead and Program Managers to devise growth strategies. - Led a team of Zonal Heads and KAMs to drive GMV and supply penetration across cities.

Program Manager - India & UAE at Zomato, Sep 2023 - Sep 2024 · 1 yr 1 mo, Gurugram, Haryana, India, Zomato Dining Out | India & UAE • Formulated strategies that resulted in a 35% MoM increase in homepage CTR by optimizing content based on user insights and trends. • Grew overall Search CTR by 30%+ by refining keywords, creating aliases, and adding relevant supply and categories. • Led a 19-member team across India/UAE to improve restaurant visibility on Homepage and Search. • Boosted GMV by 10% MoM and conversions by 20% through a "Free Drink with each booking" campaign.

Building Feeding India at Zomato, Feb 2023 - Aug 2023 · 7 mos, Gurugram, Haryana, India, • Scaled daily meals distributed from 60K to 100K+ across 500+ schools across India, improving attendance by 13%. • Witnessed attendance improvements from 72% to 85% in partner schools, with a 10% reduction in drop-outs through strategic mentoring and program optimization. • Led a team of 5 Associate Program Managers along with 20+ catering vendors PAN India.

State Head (Emerging Cities) at Zomato, Jun 2021 - Feb 2023 · 1 yr 9 mos, Uttar Pradesh, India, • Led 7 Key Account Managers in UP West, driving growth strategies for 19 emerging cities with 3K+ restaurants and 100mn monthly revenue. • Implemented low-priced combos across 19 cities, boosting menu-to-cart conversion by 25% MoM and enhancing customer retention. • Consistently increased delivery charge per order (DCPO) by ~₹2 (10% increase) while maintaining steady order volumes.

Digital Marketing Intern at Urban Company, Dec 2017 - Jan 2018 · 2 mos, Gurgaon, India, - Created SEO specialized content for UrbanCompany's upcoming portals. - Assisted in SEO based revamping of existing profiles listed on Urban Company

Content Developer Intern at LoyaltySquare.com, Aug 2016 - Sep 2016 · 2 mos, Gurgaon, India, Developed content for their Olympiad Success project.

Community Development Intern at magicpin (Samast Technologies), Jun 2016 - Jul 2016 · 2 mos, Gurgaon, Haryana, India, Responsible for new user acquisition & transactions on the application. Encouraged customers to transact more on the app by actively engaging them in weekly campaigns/competitions involving prizes.

Education

Diploma in Business Management, Business Administration and Management, General, NMIMS CDOE

Bachelor of Commerce, Business/Commerce, General, Delhi University, Gargi College